Vision Pro

Apple is widely expected to introduce its long rumored mixed reality headset as part of WWDC 2023. This comes as a surprise to few in part because Apple has been singing the praises of augmented reality since at least WWDC 2017. That’s when Apple began laying the groundwork for technology used in the headset through developer tools on the iPhone and iPad.

Apple’s next big keynote address is fast approaching, and everyone expects to finally see the long-rumored mixed reality headset unveiled. While it’s hard to resist the appeal of a brand new technology category from Apple, the rumored price point could be prohibitive for even the most enthusiastic potential customers. With prices that make even the 1TB iPhone 14 Pro Max look like a value, how high could the price be before you decide you’re out on Apple’s headset?

Apple is expected to unveil its mixed reality headset at WWDC in less than two weeks. Shifting from a focus on iPhone analysis, CIRP is out with a research note discussing what Apple Reality Pro adoption could look like by comparing it to Apple Watch, AirPods, and HomePod ownership.

Apple has toyed with a number of different names for the Reality Pro OS – the operating system run by its upcoming AR/VR headset. The most likely bet appears to be xrOS, but there are other possibilities.

Indeed, Apple has now trademarked at least five different names …

There’s been a lot of speculation lately about Apple’s Reality Pro launch plans, and also about the pricing of the device.

The consensus view so far has been that Apple will announce the Reality Pro AR/VR headset at WWDC on June 5, and that pricing will be around $3,000. But some are questioning both …

Distinguishing genuine product leaks from hoaxes and misunderstandings can be a tricky business at times, with the track record of the leaker a key clue. But even with a solid record, reports of a Reality Pro front display to show the facial expressions and eye movements of the wearer seems a little… out there.

Bloomberg’s Mark Gurman seems convinced this is real, repeating it in his latest report based on multiple inside sources, but Apple commenter John Gruber believes it is a misunderstanding of a joke …

Apple is rumored to finally unveil its first mixed reality headset next month at WWDC 2023. And according to the latest rumors, the device will cost around $3,000 due to its advanced technologies and complex manufacturing process. But how much will Apple spend to manufacture each unit? Chinese analysts believe that the headset will cost Apple $1,500 per unit.

A new report on the upcoming Apple Reality Pro AR/VR headset says that the device is significantly compromised, compared to the company’s original vision for the device.

It also says that some top Apple execs are skeptical about the potential of the product and are distancing themselves from it. The report – based on multiple sources close to the project – said that Apple will be selling it almost at cost, in contrast to the high margins it expects from other products …

Apple is expected to introduce four new iPhone models later this year: iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max. All four models will get a new design, but the screen sizes will remain the same as today. At the same time, only the 15 Pro Max model is rumored to get a periscope lens for better optical zoom. But according to analyst Ming-Chi Kuo, the regular iPhone 16 Pro will also get a periscope lens in 2024.

Apple is rumored to introduce its first mixed reality headset next month. And while we’ve heard a lot about this new device, some details remain unclear – like its name and what operating system it will run. After registering the “xrOS” trademark earlier this year, Apple has now registered a wordmark with the same name – which suggests that the new platform will be called “xrOS.”

As anticipation for Apple’s virtual reality and mixed reality headset builds, Oculus founder Palmer Luckey is already praising the device. In a cryptic post on Twitter on Sunday night, Luckey simply tweeted: “The Apple headset is so good.”

Luckey’s comments come after testers have reportedly been left “blown away” by the product in early demos.

A report on Friday suggested that initial Apple Reality Pro availability is likely to be very limited, as the Cupertino company is “anticipating some production issues” with its upcoming AR/VR headset.

A new Ming-Chi Kuo report provides a likely partial explanation for this: Apple is reportedly dependent on just one supplier for most of the key components …

Ahead of WWDC kicking off in less than a month, the Wall Street Journal is out with a new report today corroborating many details of Apple’s “Reality Pro” headset. Citing “people familiar with the matter,” the report echoes that the AR/VR headset will feature a ski goggle-style design, an external battery pack, and more.

Apple is set to unveil its years-in-the-making mixed reality headset at WWDC in June, according to the latest rumors. Not everyone is convinced the product will be a “hit,” but a source who has allegedly tried the device says it blew them away.

Apple is maybe, just maybe, going to finally unveil its long-rumored entry into the AR/VR space. Apple’s virtual reality headset is expected to have at least some augmented reality features, making the thus unreleased product a mixed reality device. Why would anyone need such a thing – and from Apple? Mark Gurman at Bloomberg News has the latest.

After numerous delays, the Apple’s Reality Pro headset is reportedly set for an official unveil at WWDC in June, alongside new software platforms and developer tools. In a new investor note today, analyst Ming-Chi Kuo says Apple’s announcement “is the last hope” for the AR/VR headset market.

A new study released by Piper Sandler reveals how teens feel about virtual reality. The data is interesting as we’re moving closer to Apple unveiling its first mixed-reality headset with a premium price. While Apple is expected to aim its first headset at developers and professionals, the lack of interest from the teen demographic – who already have a VR device – could foreshadow a challenge for adoption.

Apple was wrong about the potential of augmented reality headsets and glasses, says CEO Tim Cook, adding that Steve Jobs taught him to be willing to admit mistakes.

The rest of the lengthy GQ profile and interview covers familiar ground, and Cook’s usual talking points …

Apple has reportedly been working on a new mixed reality headset, which is expected to be announced sometime this year. We’ve been hearing a lot of rumors about this product, but now there’s new evidence about its existence – and it comes from Apple. Open source code provided by the company itself now references the “realityOS” platform.

Apple is expected to officially unveil its Reality Pro headset as soon as WWDC in June. Ahead of that, a set of images posted on Twitter allegedly show our first look at the components of the device. If legitimate, this marks our first real-world look at any aspect of Apple’s mixed-reality headset.