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Update, August 14: Apple has taken down the billboard. The original story follows below.

An Apple billboard showing a toddler holding an iPhone has drawn criticism in Italy, prompting the country’s children’s rights watchdog to refer the ad to three regulators for review. Here are the details.

watchOS 27 is the next major software update for Apple Watch, and among its variety of new features, it will add two new apps to your Watch.

Ted Lasso has returned (watch here) for a highly anticipated fourth season, and Apple TV exec Eddy Cue has now hinted that the show has a long and bright future ahead beyond this season.

Apple regularly rolls out new features for Apple Wallet, and a future upgrade could center on trade-ins. Code also suggests Apple may extend how long trade-in quotes stay valid, from 14 days to 90.

If you use an Apple Watch with cardio equipment, GymKit should be on your radar. It’s the best way for Apple Watch and a fitness machine like a treadmill or elliptical to exchange workout data, producing more accurate measurements than either device can provide alone.

Apple introduced GymKit with watchOS 4 in 2017, but compatible equipment has remained surprisingly difficult to find. The good news is that, nearly a decade later, you no longer need to spend around $15,000 on a GymKit treadmill.

Instead, you can spend around $1,000 on an excellent home treadmill that works with Apple Watch. I’ve been testing the BowFlex T6 treadmill this summer, and its combination of GymKit support, approachable pricing, and dial controls makes it easy to recommend.

iPhone 18 Pro is being unveiled in mere weeks, and due to a lineup overhaul this year, it’s set to become Apple’s new default model like never before.

iPhone Ultra will be unveiled next month, and a new leak indicates the device’s front cameras could be positioned in unusual spots.

Apple has hired a new vice president of government affairs. Bloomberg today reports that Nate Gatten, a veteran executive from American Airlines, will take over the role on August 31.

Raycast has a new feature called Screen Awareness, which lets users bring context from their active app or window directly into AI Chat. Here are the details.

SpaceXAI seems to be in the process of repairing Grok’s reputation. From the recent Cursor acquisition to yesterday’s Grok Bot agent release, the company is getting more serious about its models. Today’s Grok 4.6 release builds on that effort with what SpaceXAI says is intelligence comparable to OpenAI’s GPT-5.6 Sol and Anthropic’s Claude Fable 5.

iOS 27 introduces a variety of new Home Screen widgets for apps, and Apple Calendar gets my standout favorite. Here are the details.

As Apple battles ongoing supply constraints, availability of the MacBook Air is dwindling quickly. Here are the latest details on MacBook Air shortages across Apple and third-party retail partners.

Pluribus became an instant hit when it premiered on Apple TV last year. And creator Vince Gilligan just shared an exciting update on the progress of Pluribus season 2, and when it might return.

Apple Watch includes a built-in sleep tracking feature. Just wear your Apple Watch to bed, and it works automatically. No need to install apps or enter a special mode.

watchOS 26 takes sleep tracking further with Apple’s sleep score feature. Sleep score is a great way to visualize the quality of your sleep from night to night. There’s one setting in particular that has made sleep score especially useful for me.

Apple’s base model iPhone 18 won’t launch until early 2027, but when it arrives, it could pack two new Pro-level upgrades.

As Apple’s lead iPhone assembler, contract manufacturing company Foxconn long made more than half of its revenue from the Cupertino company.

As of the last quarter, however, that proportion fell to below 29%, and the company says the shift is going to be permanent – leaving investors concerned …

This week has seen conflicting reports on whether or not Apple has given up on its plan to launch a radical new iPhone design next year, which I’ll refer to as the iPhone 20 Pro for now.

An Apple analyst claimed that the company had found the task too challenging, while Bloomberg quickly said this isn’t true and that the design is on track to launch in 2027. Today sees new support for the latter view …

iOS 27 Beta 5 includes references to an upcoming new feature to allow Apple to authenticate iPhone photos.

Not many iPhone users will need to use this for reasons we’ll get to in a moment, but the move is just the start …

Parents are being urged to revisit the screen time limits they impose on their kids when they head back to school. It says stressed parents may take a more relaxed attitude to screen time during the summer break, and this can prove seriously detrimental to their children once the new school term begins.

Additionally, experts say that the two hours a day limit previously recommended is now outdated, and parents should take a more sophisticated approach based on “the 5 Cs” …

Apple TV subscribers can now stream the first episode of the new season of Women in Blue (Las Azules). Here’s what to expect from the season.

Microsoft’s latest Edge Canary build has added new flags for signing in to the browser with an Apple Account, while Microsoft’s release notes indicate the feature is also rolling out to Edge Beta users. Here are the details.