Apple appears to be planning to further expand its data center presence in Northern Nevada according to a newly surfaced building permit. An application that was filed and withdrawn on February 2 points to a $50 million data center codenamed Project Isabel with Apple listed as the client.
A new supplier report out of Asia includes two details that may tell us a little more about the third generation Apple Watch rumored for release later this year. Digitimes points to industry sources in claiming the Apple Watch Series 3 will use a different display technology with shipments starting in the second half of this year.
Today’s KGI report is just the latest piece of evidence that Apple has serious plans to somehow work with 3D space. Acquisitions, supply chain reports, patents and even comments by Tim Cook all add up to a definite interest in something in the 3D space. The question is: what?
There’s a lot of confusion surrounding terminology, so we thought it would be a good idea to start by distinguishing between the various terms being thrown around in this space – Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) – before discussing Apple’s interest in 3D …
The European Courts of Justice has now published Apple’s appeal against a European Commission ruling that it must pay Ireland €13B ($13.7B) in underpaid tax. Apple accuses the EC of ‘fundamental errors’ in its interpretation of the facts and lays out no fewer than 14 different objections.
Apple’s appeal document is best described as an aggressive defence …
Update: Two new Portrait Mode ads + a tweet from Tim Cook below.
Hot on the heels of a report claiming that Apple was shifting its ad focus to more regional campaigns, the company has shared four new videos on its YouTube channel, each focused on a specific city. All of the new videos are apart of the “One Night” series that the company had previously unveiled.
Apple Pay has slowly been making its way around the world, but there are still a variety of countries where the service hasn’t launched. Today, however, Polish website iMagazine discovered a handful of hints on Apple’s website that suggest Apple Pay may soon be coming to Germany and Italy.
Apple is rolling out the third macOS 10.12.4 beta for developer testing. The upcoming version of macOS Sierra is the first to bring Night Shift to the Mac.
Apple is rolling out the third iOS 10.3 beta for developer testing on iPhone, iPad, and iPod touch. The upcoming software update includes Find My AirPods support, CarPlay improvements, Apple’s new filesystem, and more. We’ll update and highlight any changes discovered below.
Customers were getting an error message when trying to start 1Password […] We knew our developer certificate was going to expire on Saturday, but thought nothing of it because we believed those were only necessary when publishing a new version. Apparently that’s not the case. In reality it had the unexpected side effect of causing macOS to refuse to launch 1Password properly …
The same issue has hit a number of other Mac apps …
According to a recent report from Adweek, Apple is in the process of streamlining its global marketing efforts. The report explains that Apple has restructured its relationship with ad agency TBWA\Media Arts Lab to put a stronger emphasis on digital and regional campaigns rather than “big brand campaigns” for the global market.
Earlier this week, a report emerged claiming that Apple is developing a new version of its Apple TV with support for 4K. The report noted that the refreshed model could launch as soon as this year. It’s unclear at this point if Apple has plans for any other feature additions to the Apple TV alongside 4K support, though several other things have been rumored.
Would you upgrade your Apple TV if 4K was the only change?
Six weeks after the launch of the iPhone 7 I wrote that life without a headphone jack was a confusing mess of adapters and a lack of cohesion between Apple products. That piece, however, was written before W1 earbuds hit the market.
Now, Apple has three pairs of W1 earbuds available and my opinions have done a total 180…
Apple has long been a supporter of renewable energy, pushing towards using alternative energy to power its worldwide operations. Now, an energy trade associate that includes Apple has expressed its support for a proposal from the U.S. energy regulator that would make it easer to participate in wholesale markets for energy storage and distributed energy resources…
Earlier this week, data showed Apple narrowly edge out Samsung in market share during the fourth quarter of 2016. Now, new data from Canalys offers up a closer look at the smartphone market and China. The data shows Apple struggle to keep up with younger manufacturers such as Xiaomi…
A lot has been made about what sort of wireless charging system the iPhone 8 will feature, but according to JPMorgan analyst Harlan Sur, Apple has been working with Broadcom on a new customized solution.
As noted by CNBC, Sur says that Apple has been working on the solution with Broadcom for some two years.
With rumors of Apple integrating its own TV bundle service to the system coming and going, here are a few things that could be in the pipeline for Apple TV and tvOS. expand full story