Apple_TV_Standing

Photo: cnet.com

We mentioned last week that an Apple TV software update would allow owners to stream content from a friend’s Apple TV box elsewhere, and AllThingsD now has a little more info on how this will work.

The new software will allow people who have purchased content from Apple’s iTunes store to play that stuff on other people’s TVs, via its Airplay system.

The key part is that they will be able to tell an Apple TV box they don’t own to stream the media they do own, directly from the cloud. That’s a change from the current system, which requires users to  download stuff to their iPhones and iPads and fling it to the TV from there. It also echoes the way Google’s new Chromecast device works … 

It’s yet another move by Apple to embracing the cloud, which is perhaps also why the rumored 128GB iPhone 5S didn’t make an appearance: local storage is rapidly becoming old-hat.

The new functionality is said to be arriving on 18th September, so is presumably built into iOS 7.