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Apple recently raised prices on many of its products, but the company is now promoting two ways for shoppers to save on new hardware purchases: sales tax holidays and a Back to School deal.

We are getting a blast of notable Apple deals this week as part of the Black Friday in July festivities, starting with some of the best AirPods deals in months:

• $50 off AirPods Pro 3
• $34 off AirPods 4 with ANC
• $100 off AirPods Max 2

Those offers join Amazon low pricing on the 2026 AirTag 2 from $22 each, a sizable 40% off the official iPhone Air MagSafe Battery, all-time low pricing on Apple Magic Keyboard, ongoing discounts on Apple Watch Series 11 from $299, and as much as $400 off M5/Pro MacBook Pro configs. Everything awaits in detail down below. 

iOS 27 brings a variety of new features to Apple Wallet, including one exclusive to Apple Card that I wish every card offered: a hub for all recurring transactions.

Just a few days after releasing macOS 27 Golden Gate developer beta 4, Apple is now rolling out the second public beta of macOS 27. Here’s how to install it.

The second iOS 27 public beta is now available for iPhone. It gives users an early chance to try Apple’s biggest software update of the year.

Siri AI is the headline feature. The release also includes a redesigned Screen Time experience, Liquid Glass refinements, performance upgrades, and dozens of quality-of-life changes.

Here’s how to install the beta, what’s new, and which features you should try first.

Apple has just released public beta 2 for its forthcoming fall software updates, including iPadOS 27 and more. Here’s what’s new.

Apple TV announced two high-profile new shows today that are in the works. One is a comedy with big talent attached, while the other adapts a popular author’s new romance novel.

iOS 27’s tentpole additions include Siri AI and new Apple Intelligence features. But one of my favorite features so far is a convenient addition for quickly pasting items from your iPhone’s clipboard. Here’s how it works.

A new report from Bloomberg today offers an in-depth look at Apple’s Mac pipeline. The report details updates coming to the MacBook Pro, MacBook Air, iMac, and much more over the next several years.

A wide-ranging new story at The Hollywood Reporter covers the road to Ted Lasso season 4, including encouraging reports on how the new season measures up to what’s come before it.

WhatsApp has announced a variety of new features today on its blog, including support for sharing Apple Music and Spotify activity to your WhatsApp Status, an iPad-focused account change, and more.

It’s not often that Apple debuts new iPhone screen sizes, but this fall the iPhone Ultra will introduce two displays in shapes and sizes never before used in iPhone. Here’s what to expect.

The exhibition space in the Apple Park Visitor Center at Cupertino has been temporarily closed.

The company hasn’t revealed what form the improvements may take, but the current use of the space does seem to be very inefficient …

Looking for new iPhone and iPad games to play? The App Store has plenty of games without ads and in-app purchases.

Apple Arcade is a great subscription option for families, though it’s not the only game in town. If you’re a Netflix subscriber, you’re also paying for a huge catalog of great iPhone and iPad games.

AirTags are a great way to protect and track luggage, but adding them to smaller devices like cameras can be tricky.

Some people just put them in a generic holder attached to the camera strap, but this isn’t exactly discreet, and a thief would likely immediately spot and remove it. Fortunately, there are better solutions …

A supply chain report says that the iPhone 18 Pro and Pro Max models have now entered mass production ahead of their launch in September.

Assembly partner Foxconn is said to be offering significant bonuses to returning workers as it seeks to ramp up recruitment to peak levels …

A Bloomberg report yesterday suggested that Apple is about to launch a new Apple Upgrade leasing contract to replace the iPhone Upgrade Program.

There appear to be two significant differences between the two, and one of those is potentially very worrying …

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Apple has shared a first look at Nido de Villanas, a tongue-in-cheek Mexican microdrama shot entirely on an iPhone 17 Pro, which is now available as 14 Shorts on YouTube.

Claude Code’s Mac app now lets users test iOS apps in an interactive simulator pane, provided they have Xcode with the iOS platform installed. Here are the details.

If you’re in the market for an office chair, the SIHOO Doro C300 Pro V2 comes packed with personalization and comfort-focused features that deserve your attention.

Apple’s requests to overturn a $634 million patent verdict and secure a new trial in its long-running legal battle with Masimo were denied. Here are the details.