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I’m at Apple Park for today’s “Surprise and shine” event, headlined by the rumored announcement of the iPhone 18 Pro and the foldable iPhone Duo. We’re also expecting the Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.

Bookmark this page to follow along with 9to5Mac’s coverage of all of Apple’s announcements today.

Today is Apple’s big September launch event, with a tagline: ‘Surprise and shine.’ Here’s how to watch the Apple event live, and a roundup of new products rumored to debut.

Mark Gurman at Bloomberg has offered several last-minute leaks ahead of today’s “Surprise and shine” Apple event, including the iPhone Duo name for the foldable. And his latest post on X details the expected colors for iPhone 18 Pro and Pro Max.

John Ternus, ahead of his first product unveiling as Apple CEO, has just posted a mysterious video teasing what may be iPhone 18 Pro’s new camera feature.

We’re expecting today’s shiny new iPhones to be accompanied by price raises, even if they aren’t as painful as initially expected.

Apple is reportedly softening the blow a little for some upgraders by offering higher trade-in values for devices with minor cosmetic defects …

We’re just hours away from Apple’s “Surprise and shine” special event, where it’s expected to announce the foldable iPhone Duo, the iPhone 18 Pro, new Apple Watch models, and AirPods 5.

It was widely expected that the first foldable iPhone set to be launched later today would be named the iPhone Ultra. However, a report yesterday said that the device will instead be called the iPhone Duo.

If accurate, it’s an interesting development as it might potentially point to the company reserving the Ultra suffix for a completely different future model …

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This is part two of my conversation with Patrick Wardle of Objective-See and Kseniia Yamburh of Moonlock Lab.

In part one, we got into Apple’s bug bounty program and the AI slop problem.

This time, Kseniia walks through what’s actually hitting Macs in 2026 based on Moonlock’s mid-2026 threat report, and Patrick previews Objective by the Sea v9, the largest Apple security conference (and the only one).

The Apple Lakeside store, located in a large out-of-town shopping center in Essex, England, is set to reopen on Saturday after a major redesign.

The company says the upgrades include new sustainable materials and a range of accessibility improvements …

Following the usual tradition, the Apple Store is down ahead of this morning’s September Apple event, kicking off at 10 AM Pacific Time.

We are expecting Apple to announce the new iPhone 18 Pro and Pro Max, the foldable iPhone Duo, Apple Watch Series 12, and updated AirPods (fifth-generation).

Samsung says it welcomes Apple’s entry into the foldable smartphone market, although the company appears to feel threatened by the likely build quality of the iPhone Duo/Ultra.

A Samsung exec said he sees Apple’s launch as “acknowledging and recognizing” the Korean company’s “pioneering” lead …

Apple TV offers exclusive original TV shows and movies in 4K HDR quality. You can watch across all of your screens and pick up where you left off on any device. Apple TV costs $12.99 per month. You can get a seven-day free trial for new accounts here. Here’s every Apple original television show and movie available now on Apple TV, as well as the latest trailers …

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Apple has hiked priced across its range of products the past few months, but the iPhone has so far escaped unscathed. That is set to change today when Apple unveils its newest lineup of high-end iPhone models, including iPhone 18 Pro, iPhone 18 Pro Max, and the brand new foldable device, the iPhone Duo.

But a late-breaking Bloomberg report indicates that the price increases may not be as bad as some feared. Bloomberg’s Mark Gurman reports that iPhone 18 Pro and iPhone 18 Pro Max will cost $100 more than the previous-generation, setting a new starting price of $1199.

Apple will announce the new Apple Watch lineup later today, and Mark Gurman at Bloomberg has the early scoop. He reports that the Apple Watch Series 12 and Apple Watch Ultra 4 will include a new AI feature that ambiently listens to the microphone, GPS, and uses other sensor data, to generate daily recaps of what you did, including conversation summaries.

Gurman says the feature does not store audio recordings, and can be controlled to run all day long, or only when at certain locations. and generated Recaps will be stored inside the new Siri app.

Apple is officially set to unveil its first foldable iPhone in a few hours. On the eve of the event, Mark Gurman at Bloomberg has reported some last-minute details, including a spoiler for the foldable iPhone’s actual name: iPhone Duo.

Apple is expected to announce its first-ever foldable iPhone tomorrow, which rumors say could be called the iPhone Ultra. Here are some last-minute rumors about what to expect.

Apple TV subscribers can now watch the first two episodes of “Last Seen,” an Australian kidnapping drama starring Patrick Brammall (Glitch). Watch the trailer below.

Users who post status updates on WhatsApp can now publish longer music clips, with the length limit doubled to 30 seconds. Here are the details.

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Apple has added new hardware identifiers for iPhones, iPads, Macs, and other devices, some of which could be announced as soon as tomorrow at its “Surprise and Shine” event. Here are the details.

Bloomberg reports that the UK intends to introduce legislation that would require Apple and Google to “stop children from taking, sharing or viewing nude images on their phones and tablets.” Here are the details.

A new TrendForce report shows that Apple saw a 14% year-over-year increase in smartphone production during Q2 2026, reaching a 19% share of global production, second only to Samsung. Here are the details.

iPhone 18 Pro is about to be unveiled, and due to a lineup overhaul this year, it’s set to become Apple’s new default model like never before.