It turns out that his hobby 9to5Mac.com blog was always his favorite and in 2011 he went full time adding his Fortune Google followers to 9to5Google.com and adding the 9to5Toys.com gear and deals site.
For 15 years, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid and London before becoming a publisher/blogger. Seth is a licensed single engin private pilot, certified open water diver and spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wife and two sons.