Seth Weintraub


Publisher and Editorial Director of the 9to5 Sites.

  +SethWeintraub (850,000)

Seth Weintraub is an award winning journalist and blogger who won back to back Neal Awards during his three plus years  covering Apple and Google at IDG’s Computerworld from 20072010.  Weintraub next covered all things Google for Fortune Magazine from 2010-2011 amassing a thick rolodex of Google contacts.

It turns out that his hobby blog was always his favorite and in 2011 he went full time adding his Fortune Google followers to and adding the gear and deals site.

For 15 years, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid and London before becoming a publisher/blogger. Seth is a licensed single engin private pilot, certified open water diver and spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wife and two sons.

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Seth Weintraub's Recommended Gear

June 11, 2014

June 9, 2014

May 19, 2014

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May 15, 2014

It is always fun when we get celebrity Apple tips, but those usually revolve around Samsung endorsers using an iPhone. Today we received something a little more interesting.

An Apple tipster sent in an image of Los Angeles Lakers shooting guard Kobe Bryant with his wife Vanessa today on Apple’s Infinite Loop campus in Cupertino, California. The pair met with Jony Ive’s team according to the tipster and the scuttlebutt is that the meeting centered around upcoming products. Apple’s campus is clearly recognizable in the background of the photo and the couple can be seen waiting for food. We can’t verify the topic of conversation with Ive but the picture is embedded with a geotag that confirms the photo was taken with an iPhone on Apple’s campus. Kobe’s watch matches a previous publicly available image you can see in the inset…

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May 13, 2014

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May 12, 2014

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May 5, 2014

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April 24, 2014

Tolmasky via Flickr

The New York Times profiles Francisco Tolmasky who was hired out of college early by Apple in 2006 to work on Mobile Safari in the run up to the launch of the iPhone. It is hard to imagine a more difficult first job than working with Steve Jobs on something so important.

Mr. Jobs was taking a monthlong vacation, so Mr. Tolmasky had to wait for him to return to give his personal blessing for the hiring. “He was super guarded about the project, and he was probably suspicious of some random 20-year-old,” Mr. Tolmasky said. “I remember being very frustrated. This was, like, an impossible task.”

It wasn’t just Mobile Safari… expand full story

April 23, 2014


April 16, 2014

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NVIDIA updated its CUDA drivers to 6.0.37 for Mac OS 10.9 Mavericks today. As TonyMacx86 points out, it is for all NVIDIA products running on Mac (or Hack) hardware.

If you already have CUDA drivers installed, you can update via System Preferences > Other > CUDA or download the update directly from NVIDIA. Check the ‘Additional Information’ tab for installation instructions

To download and install the drivers, follow the steps below:

STEP 1: Review the NVIDIA Software License. Check terms and conditions checkbox to allow driver download. You will need to accept this license prior to downloading any files.
STEP 2: Download the Driver File-  CUDADriver-6.0.37-macos.dmg 
STEP 3: Install

Note: Quadro FX for Mac or GeForce for Mac must be installed prior to CUDA 6.0.37 installation

  1. Double – click on CUDADriver-6.0.37-macos.dmg
  2. Click Continue on the CUDA 6.0 Installer Welcome screen
  3. Click Continue after you read the License Agreement and then click Agree
  4. Click Install on the Standard Install Screen. You will be required to enter an Administrator password
  5. Once you see the Successful Installation screen, your install is complete. No restart is required

April 6, 2014

Apple internal slides

There has been no shortage of rumors that the iPhone 6 will have a big screen ranging from 4.7-inches to over 5 inches. But why is Apple doing this? They just changed the display size from 3.5-inches to 4-inches and another screen size increase could present a headache for developers, casemakers and the whole ecosystem.

The answer, from Apple’s own research/presentation, shows they have to. There is no growth in the 4-inch phone market for devices that cost more than $300. In fact, that market is shrinking overall.



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April 5, 2014

TV Tokyo got a quick interview with Apple VP of iPad, iPhone and iPod Marketing Greg Joswiak. In the snippit, cropped above from a longer segment, Joswiak boasts that Apple is approaching 70% iPhone marketshare in Japan – something he attributes to Apple’s  relentless focus on quality and the Japanese consumer’s desire to put quality above cost.

As you’d expect, Joswiak deflects questions about the iPhone 6 to the chagrin of the reporter.

Apple this year landed the biggest Japanese carrier NTT DoCoMo which also spurred renewed pricing competition among its competitors allowing Apple’s Japanese marketshare to explode to near 70%.

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After a long build up, Apple’s first Eastern Europe/Asia Minor store opened up today in Istanbul at the Zorlu Center. As with some other flagship stores, it is mostly subterranean with a glass upward protrusion. This one has four large panes of glass covered by a white roof with a darker Apple logo surrounded by a fountain as pictured below.

zorlu_center_first_view_big Image via ifoAppleStore

Apple yesterday held a press event attended by one of the Apple Store leads Steve Cano. Tim Cook took to Twitter to announce the opening:

More images and videos below:

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April 4, 2014

Evidence presented by Samsung

Apple SVP of Marketing Phil Schiller took the stand again today in the Samsung Patent Trial v2. Schiller was grilled on a number of emails Samsung came up with in discovery that painted Apple as paranoid about the rise of Android and Samsung’s Galaxy line in particular. CNET covered one such email where Schiller seemed concerned with the quality of Samsung’s Superbowl ad campaign:

After watching one Samsung pre-Super Bowl ad Schiller wrote an email to Vincent, commenting on the ad. “It’s pretty good and I cant help but think “these guys are feeling it” (like an athlete who can’t miss because they are in the zone) while we struggle to nail a compelling brief on iPhone,” Schiller wrote in an email, presented in court on Friday. He added: “Something drastic has to change. Fast.”

The concern was apparently so strong that Schiller wrote an email to CEO Tim Cook contemplating firing its dedicated marketing agency Media Arts Lab (MAL), a subsidiary of TBWA Chiat Day which itself is a subsidiary of Omnicom. Steve Jobs brought in Lee Clow at Chiat Day to create the Think Different campaign when Apple was teetering on bankruptcy in 1997 and the agency has been Apple’s only outside ad team ever since. In 2013, Apple’s “Designed by Apple in California,” was its first new branded ad campaign since 1997. Samsung positioned that campaign as a response to its Android threat… expand full story

March 28, 2014

We’re huge fans of Pad & Quill so we’re excited to let you know that today the St. Paul, MN-based company announced some new wallets/cases for iPhone 5/s. Most notable is the $70 Traveller case [WANT] which will hold your iPhone and multiple cards in a pouch around back with a slider that helps eject your wares. We’ve noted before how much we like Pad and Quill’s rugged construction and genuine materials.

My dad had an old coin pouch that he carried everywhere with him and I have very good memories of that. We made this case inspired by his old coin pouch. It’s a tribute to my Dad and to the Craftsman. This is a VERY intricately hand assembled iPhone cover that includes a generous hidden back pocket for multiple Credit cards and ID. This is soft full grain luxury and rugged protection.

The Traveller comes in both Whiskey Brown and Onyx Black.

To accompany this new case, P&Q also just launched 3 new Pad & Quill Wallets made of the same luxury materials… expand full story


March 26, 2014

Ahead of the latest Apple-Samsung trial, Apple is sharing some of the details regarding the creation of the iPhone with the WSJ. As an aside, Apple also shared a shot of the secret windowless room where the original iPhone meetings took place. The nondescript room is where most of the design decisions for the original iPhone’s software were made and is called “hallowed ground” to Greg Christie, who designs the software interface for products and one of the first members recruited to work on the device in 2004.

It doesn’t mean that the windowless room, lit by fluorescent lights hanging from the ceiling, looked like anything special. Christie recalled the walls had signs of water damage from a flood in an adjacent bathroom. A few images covered the walls including one of Apple’s “Think Different” posters of famous graphic designer Paul Rand and another of a large chicken running around without its head.

Inspiration comes in many forms.

Apple may be sharing this information to drum up public support before the trial. Or, perhaps more likely, Apple knows this information will come out in the trial and wants to “own” the story beforehand.

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March 23, 2014

We’ve reviewed a fair bit of Thunderbolt docks for Mac here and one thing remains constant: The starting prices range well over $200 (Belkin’s a deal at $150) and that’s before you buy an expensive $30 Thunderbolt cable. The question is: Do you really need Thunderbolt to have a quality/usable dock for your MacBook? Can you get almost all of what you need just from USB 3?

Kanex sent me their $90 USB 3 SimpleDock a few months ago and I’ve put it through its paces ever since.  The first thing you’ll notice out of the box is that it is made extremely well, looks very ‘Apple’ and is substantial in weight. It doesn’t move when you plug in devices because of that weight and a rubberized bottom. On top, all you’ll see is a space that coincidentally fits an iPhone perfectly with a charger cable hole through the bottom. Around back, you’ll find 3 USB 3 ports, a Gigabit Ethernet port as well as a 10W high powered ‘Charge-only’ port.


So you are getting 3 products in one here: An iOS device quick charger, a USB3->Gigabit Ethernet adapter and 3 port USB 3 hub. The question is: Is the SimpleDock worth the $90?

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March 21, 2014


Screenshot 2014-03-21 10.12.36

Virgin Mobile, a Sprint subsidiary, is offering the iPhone 5s contract free for some pretty unheard of prices right now.  The 16GB iPhone 5s is going for $385 without a contract in Gold (best), Space Gray and White.  A 32GB iPhone 5s will run you $455 while a 64GB iPhone 5s will run you $525.

Screenshot 2014-03-21 10.19.18

Virgin is also slashing the prices on the iPhone 5c with the 16GB model in all colors is $315 while the 32GB model is $385. Those are easily the lowest prices we’ve seen for the current generation iPhones.

What’s the catch?

The catch, if you want to call it that, is that these are locked to Sprint’s Virgin subsidiary.  While Sprint’s 3G and 4G network isn’t always rated the best, it is nationwide and Virgin Mobile also has the lowest unlimited data plans starting at $30/month.

Also a little birdie told us that you can actually unlock the Virgin iPhones for about $130 at Chronic Unlocks giving you a new, unlocked iPhone 5s for just over $500. 

For those who were considering an iPhone but hesitated at the costs, that’s around $1000 bucks for a current generation iPhone and 2 years of unlimited data. You won’t find anything lower.


March 18, 2014

Former WSJ Apple writer Yukari Iwatani Kane’s long-awaited book based on more than 200 interviews with current and former executives and insiders goes on sale today  ($12.74 Amazon/$14.99 iBookstore/Free Audible Audiobook). We got an advance copy, and I enjoyed the first 85 pages or so of background including Steve Jobs’s transitioning the company during the last bout with his terminal cancer. This area  included some interesting new tidbits (did you know Apple almost sold the original iPad for $399?).

The middle of the book meanders somewhat aimlessly into the big stories after Steve Jobs’s death, but spending way too much time on Foxconn, the Samsung trial, the DOJ ebooks trial and patent minutia. I frankly had a hard time staying involved in some of these chapters because it was like re-reading old news reports with little new information to keep me satiated.

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