AAPL Company ▪ Today

AAPL: 116.36

-2.08%
Stock Chart

We reported back in June that El Capitan beta 2 seed included assets and code references to a rumored 4K 21.5 inch Retina iMac, which would accompany the 5K 27 inch Retina iMac in the family. El Capitan beta 6 was released last night and also includes some juicy references to the as-yet-unannounced 21.5 inch Retina Mac desktop.

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AAPL Company ▪ Yesterday

AAPL: 118.44

-2.86%
Stock Chart

Map showing Apple’s San Jose property, via Silicon Valley Business Journal

According to a new report from Silicon Valley Business Journal, Apple has purchased a 43-acre development plot in North San Jose. The report claims that Apple paid slightly more than $138 million for the property, which is located on North First Street in San Jose.

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Following the iCloud voicemail transcription news from earlier today, Business Insider is reporting that Apple may actually be following Google’s Project Fi  into the “becoming a carrier” field.

Sources close to Apple say that the company is privately trialling an MVNO service in the US, but is also currently in talks with telecoms companies in Europe about bringing the service there too.

MVNO or Mobile Virtual Network Operator  is a wireless communications services provider that does not own the wireless network infrastructure over which the MVNO provides services to its customers. Google’s Project Fi uses Sprint and T-Mobile’s infrastructure and combines them to become a “super-carrier”.

Apple of course announced the so far iPad-limited Apple SIM last year which allows you to choose between a handful of network carriers for iPad data on a month to month basis.

Three weeks ago, the UK-based FT reported that Apple and Samsung were in talks with carriers to launch “e-SIM” cards and and Apple MVNO service might be an evolution of that.

The idea behind the talks is a universal standard for embedded SIM cards (“e-SIM”) that are built into the phone and not user accessible. These subscriber identity modules would allow customers to sign up for service on any network they wanted, then allow them to switch at any time (obviously with some limitations placed by the carriers).

Apple isn’t the only smartphone manufacturer in these discussions. Samsung is also reported to be part of the talks, meaning this tech could become a real standard across iPhone and Android devices, unlike Apple’s current SIM which is locked specifically to the company’s hardware.

Apple has a long history of flirting with the MVNO business with an insider revealing that Steve Jobs wanted Apple to become a carrier before the release of the iPhone (if only!). Telecom vet and former CTIA chairman John Stanton had worked with Jobs on the project… expand full story

Apple has lost its top position in smartphone shipments in China, reports Canalys, falling from the #1 slot it achieved in Q4 of 2014 to #3 in Q2 of this year.

Canalys did not reveal Apple’s market share (a number it would like its clients to pay for), stating only that Xiaomi took the top slot with a 15.9% share, with Huawei close behind at 15.7%. A separate market size estimate from Counterpoint, with similar numbers, suggests that Apple’s market share in the country may have fallen to around 12.2% …  expand full story

Apple, over the weekend, opened an new front on Google’s YouTube video service to host its Japanese videos. The site is verified by YouTube and has been up for 3 days but appears to have gone unnoticed.  None of the videos as of this writing have more than 100 views and there are only 49 subscribers. I have a feeling that’s a bout to change.

Update: Apple also launched a S. Korean Youtube Channel.

More videos below:

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