Tim Cook says terrorism should not scare people into giving up their privacy

Tim Cook White House Summit on Cybersecurity

In the second half of The Telegraph’s interview with Tim Cook, Apple CEO Tim Cook has reaffirmed his position on privacy. Cook says that whilst currently consumers do not understand the ramifications of sharing their data with third-parties, “one day they will”.

Moreover, Cook openly objects to governments that say data sharing is required to combat crime and terrorism. There has been pressure for tech companies to offer back-doors into encryption mechanisms, but a clear implication of this interview is that Apple will strongly oppose this view. Cook describes privacy as a ‘basic human right’. Read more

Tim Cook: Apple Watch will replace car keyfobs, reward exercise, filter messages

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In an interview with the UK’s Telegraph newspaper, Tim Cook said that while people might see limited reasons to want an Apple Watch today, they will soon find lots of other uses for it. The interview took place during a London stop in Cook’s international tour.

This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons.

One of those reasons, he said, would be to replace your car keyfob …  Read more

Tim Cook’s latest stop in whirlwind international tour: London’s Covent Garden Apple Store

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Tim Cook’s international tour continues. After visiting BILDChancellor Angela Merkel and an Apple Store in Germany, and President Reuven Rivlin in Israel, he was photographed today in the Apple Store in London’s Covent Garden.

Business Insider pulled together a few tweets in which Cook gave Apple Watch demos to surprised customers, and posed for selfies with store employees …  Read more

Ericsson asks ITC to block iPhones from U.S. market in patent negotiating tactic

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Ericsson, an early pioneer in cellphone technology, has upped the ante in a patent dispute with Apple by asking the U.S. International Trade Commission to block the import of iPhones into the country.

Ericsson owns patents to a number of fundamental technologies used in all cellphones, including LTE, and Apple had been paying royalties for these up until mid-January when the license fell due for renewal, reports Bloomberg …  Read more

Apple hiring hardware engineers to work on display & projection systems for virtual reality environments

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We discovered late last year that Apple was hiring software engineers with experience in virtual reality gaming and user interfaces, but new job listings this week point to Apple’s interest in the development of hardware for virtual reality.

Apple is seeking a Senior Display Systems Engineer for “display systems design and development related to VR environments.” More specifically, Apple is looking for someone experienced in monitor and projection technologies to help it with “extremely high fidelity VR environments.” From the job listing: Read more

Poll: What do you expect to see from Apple’s ‘Spring forward’ event in March?

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Okay, so you’ve heard by now that Apple is having a ‘Spring forward’ special event on March 9th (just a day after the clock springs forward in the US for DST), and Tim Cook has pinned the Apple Watch debut down to sometime in April, so it’s a no-brainer that we’ll be filling in lots of blanks about the device then.

Apple already publicly unveiled the Apple Watch last September including an hour of on-stage time, though, so aside from more demoes, pricing, and availability specifics, what do you expect from Apple’s upcoming event? Read more

Apple announces live stream coverage for March 9th Apple Watch event

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In addition to sending out invitations to its upcoming March 9th event, Apple has announced on its website that it will provide a live stream for what is anticipated to be an event focused largely on the Apple Watch. On the event page, Apple also invites you to “follow every moment” on its live event webpage. This presumably means that Apple will return to providing quotes, photos, and videos from the event in real time as it first did at the Apple Watch’s first unveiling last September. Read more

Apple announces ‘Spring forward’ event on March 9th in San Francisco ahead of Apple Watch debut

Apple has just invited several media outlets to a ‘Spring forward’ special event on Monday, March 9th. We’re sure to see a whole lot more of the Apple Watch at this event ahead of its April debut. The event will take place at the Yerba Buena Center in San Francisco.

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Apple’s growing presence in Israel geared to chip design, suggests WSJ

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The WSJ is suggesting that Apple’s growing presence in Israel is focused on expanding the company’s chip design capabilities, reporting that it has hired most of the local employees of a chip design company shut down by Texas Instruments and is advertising new positions in silicon and semiconductor design.

“Apple’s Israeli acquisitions and its expanding local workforce show that the company is becoming more and more independent on the chip level, where it once had to rely on external suppliers,” said Shlomo Gradman, chairman of the Israeli Semiconductor Club.

While the report contains more speculation than hard fact, we noted yesterday that Tim Cook–who is currently visiting the country–is accompanied by Johny Srouji, whose bio on the Apple website says that he “leads all custom silicon architecture and development” …

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Tim Cook & Apple Technology VP Johny Srouji visiting Israel today (Photos)

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Apple CEO Tim Cook & Israel President Reuven Rivlin

Apple CEO Tim Cook is continuing his international tour this week with a stop in Israel, The Marker reports. The publication reports that Cook arrived in Israel today and has since met with President Reuven Rivlin (seen above) at his home in Jerusalem; Cook is also expected to meet with former President Shimon Peres during the trip. Alongside Cook for the trip, notably, is Johny Srugi, Apple’s Vice President of Hardware Technologies, a graduate of Technion, Israel’s Institute of Technology…

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