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Apple is now deploying its new screen protector program to Apple Stores across the United States and other countries from today. The introduction of the program was first reported by 9to5Mac and rolled out to Japanese Apple Stores last week. The program allows customers to get a Belkin screen protector carefully applied to their iPhone in store. At Apple Stores across America, customers can purchase a Belkin screen protector and have it applied in store by an Apple Store employee. The program supports only Apple’s latest iPhone models in both 4.7 and 5.5 inch variants: the iPhone 6, iPhone 6 Plus, iPhone 6s and iPhone 6s Plus.

The service has been offered in select stores from late last week, but has officially launched today according to Belkin’s website. The main benefit of the service is the assisted application, which prevents bubbles or imperfections from appearing on the screen when the protective cover film is applied …

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Apple is set to open its largest Florida-based Apple Store yet in Greater Downtown Miami, according to a new report. Sources close to The Real Deal and South Florida Business Journal have confirmed that Apple has signed a lease with Miami’s new Brickell City Centre to open the new retail location.

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There’s no doubt that Apple has a definite interest in virtual reality. Tim Cook said on the most recent earnings call that “it’s really cool and has some interesting applications,” and he didn’t see it as a niche product. That’s as big a clue as Apple ever gives about its degree of interest in a product area.

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9to5toys 

A Seattle-based law firm is preparing to file a class action lawsuit against Apple over iOS updates bricking iPhones whose home buttons have been repaired or replaced by third-party companies. The Guardian reports that lawyers PCVA are inviting those who have experienced the ‘Error 53’ problem to contact them.

A London-based lawyer also believes that the issue may place Apple in breach of consumer law in the UK …

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9to5google 

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