Apple hiring hardware engineers to work on display & projection systems for virtual reality environments

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We discovered late last year that Apple was hiring software engineers with experience in virtual reality gaming and user interfaces, but new job listings this week point to Apple’s interest in the development of hardware for virtual reality.

Apple is seeking a Senior Display Systems Engineer for “display systems design and development related to VR environments.” More specifically, Apple is looking for someone experienced in monitor and projection technologies to help it with “extremely high fidelity VR environments.” From the job listing: Read more

Poll: What do you expect to see from Apple’s ‘Spring forward’ event in March?

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Okay, so you’ve heard by now that Apple is having a ‘Spring forward’ special event on March 9th (just a day after the clock springs forward in the US for DST), and Tim Cook has pinned the Apple Watch debut down to sometime in April, so it’s a no-brainer that we’ll be filling in lots of blanks about the device then.

Apple already publicly unveiled the Apple Watch last September including an hour of on-stage time, though, so aside from more demoes, pricing, and availability specifics, what do you expect from Apple’s upcoming event? Read more

Apple announces live stream coverage for March 9th Apple Watch event

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In addition to sending out invitations to its upcoming March 9th event, Apple has announced on its website that it will provide a live stream for what is anticipated to be an event focused largely on the Apple Watch. On the event page, Apple also invites you to “follow every moment” on its live event webpage. This presumably means that Apple will return to providing quotes, photos, and videos from the event in real time as it first did at the Apple Watch’s first unveiling last September. Read more

Apple announces ‘Spring forward’ event on March 9th in San Francisco ahead of Apple Watch debut

Apple has just invited several media outlets to a ‘Spring forward’ special event on Monday, March 9th. We’re sure to see a whole lot more of the Apple Watch at this event ahead of its April debut. The event will take place at the Yerba Buena Center in San Francisco.

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Apple’s growing presence in Israel geared to chip design, suggests WSJ

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The WSJ is suggesting that Apple’s growing presence in Israel is focused on expanding the company’s chip design capabilities, reporting that it has hired most of the local employees of a chip design company shut down by Texas Instruments and is advertising new positions in silicon and semiconductor design.

“Apple’s Israeli acquisitions and its expanding local workforce show that the company is becoming more and more independent on the chip level, where it once had to rely on external suppliers,” said Shlomo Gradman, chairman of the Israeli Semiconductor Club.

While the report contains more speculation than hard fact, we noted yesterday that Tim Cook–who is currently visiting the country–is accompanied by Johny Srouji, whose bio on the Apple website says that he “leads all custom silicon architecture and development” …

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Tim Cook & Apple Technology VP Johny Srouji visiting Israel today (Photos)

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Apple CEO Tim Cook & Israel President Reuven Rivlin

Apple CEO Tim Cook is continuing his international tour this week with a stop in Israel, The Marker reports. The publication reports that Cook arrived in Israel today and has since met with President Reuven Rivlin (seen above) at his home in Jerusalem; Cook is also expected to meet with former President Shimon Peres during the trip. Alongside Cook for the trip, notably, is Johny Srugi, Apple’s Vice President of Hardware Technologies, a graduate of Technion, Israel’s Institute of Technology…

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Results: 60% want Apple to thicken the next iPhone to improve battery life

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A recent poll of over 3,100 9to5Mac readers indicates that most are not satisfied with current-generation iPhone battery life. Over 90% of respondents said that they want to see Apple improve iPhone battery life, versus less than 7% saying that “iPhone battery life and battery cases are good enough as-is.”

The split in responses interestingly suggests that Apple can safely stop prioritizing thinness over superior battery performance. A solid majority of over 60% of respondents said that Apple should thicken the next iPhone to improve its battery life, which is especially noteworthy given that there were other poll options. Over 31% said that Apple should achieve whatever battery improvements it can by improving the iPhone’s chips, while just under 2% said that Apple should instead focus on improving battery cases.

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Tim Cook: Apple Watch will be showerproof, Apple Pay goal for Europe is “end of the year”

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French site iGen is reporting that Tim Cook told an employee in the Kurfürstendamm Apple Store in Berlin that he wears his Apple Watch all the time–”even in the shower.” While Apple has previously mentioned water-resistance, and stated that the S1 innards are “completely encapsulated in resin,” this is the first time we’ve had a specific indication on what that means in practice.

In line with expectations that the watch will only have one day of battery-life, Cook confirmed that he removes it every night to charge …  Read more

Opinion: Does the Apple Watch Edition signal future luxury-model iPhones, iPads and Macs?

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Back in April of last year, when a luxury model of the Apple Watch was still a vague rumor, I wrote an opinion piece in which I expressed the view that Apple could indeed pull this off. I went further, and suggested that it could even create an entire range of luxury versions of its existing products, from iPhones to Macs.

Ten months on, with the Apple Watch Edition now real, and the general expectation that it’s going to cost several thousand dollars at least, I thought it was time to revisit that idea. Is a luxury model of the Apple Watch a one-off, or does Apple see this as the first step toward Edition models of its complete product range … ?  Read more

Tim Cook met with German Chancellor Angela Merkel during Berlin visit, talked privacy, security & more

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It seems Tim Cook had more on his schedule than a meeting with BILD during his visit to Berlin yesterday: the newspaper reports that he also met with German Chancellor Angela Merkel. Cook told BILD that they discussed security, net neutrality, environmental protection and education–but the key topic appears to have been data privacy.

Cook said that he could well understand Germany’s strong stance on data privacy, stating that Germans “have the same views on privacy as I do” …  Read more

Apple ordered to pay out $532.9 million for gaming-related patent infringement

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A Texas jury has ordered Apple to pay out just under $533 million in a patent infringement case brought by Smartflash LLC regarding technology that the company said iTunes used without permission. Apple had attempted to argue that the patents were invalid. The court ruled in Smartflash’s favor, but chose not to award the entire $852 million the software maker was seeking.

The patents in question were related to “data storage and managing access through payment systems,” according to Bloomberg. Several game developers who took advantage of the tech settled out of court last year, leaving Apple to stand against Smartflash alone.

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