Apple posts new iPhone “Music Every Day” ad

Michael Steeber

Apple has just posted a new iPhone 5 ad to their YouTube channel, detailing many of the ways people use their iPhone to listen to music. The ad is reminiscent of the “Photos Every Day” ad that debuted a few weeks ago.

Like the previous photo-centric commercial, this ad is mostly void of a voiceover, simply showing a wide variety of iPhone users, and how they enjoy their music. Both of these ads take a different direction than previous iPhone commercials, highlighting not apps, but rather features of the device.

The minute long spot ends with the line “Everyday, more people enjoy their music on the iPhone than any other phone.”

Rumor: Cheaper iPhone is being tested in a plethora of colors, will be produced July-September

Seth Weintraub

iphone_hand
Credit: Ferry Passchier

Japanese Blog Macotakara purports to have some interesting details on the plastic ‘low cost’ iPhone Apple is expected to release later this year. The site says that runs of colors Navy, Gold Orange, White and Gray are in one run of the device and  White, Pink, Green, Blue and Yellow-orange are in another. There is no black model according to the report.

Theoretically these models will be tested in small numbers and some might not make the cut, if the report is to be believed.

Their source also indicates that the cheaper iPhone will be produced 1,000 units for field test from June, and will be produced during July-September for shipping. If you want to see what these colors might look like head over to our mockup gallery where we tried to cover all of the bases. 

Jon Stewart rubs Tim Cook’s Senate testimony the wrong way [Video]

Seth Weintraub

You can’t help but laugh at Stewart’s ribbing of the senators’ questioning, but it is pretty clear Apple is pushing for simplicity and is only jumping through the loopholes because they are there. Tim Cook appears very genuine in his hopes for a more simple, fair tax code.

In other news, Apple is doubling its lobbying spending.

The company spent about $2 million on lobbying last year, up from $180,000 in 1999, records show. This year it is on pace to nearly double last year’s figure.

Apple’s lobbying expenditures still pale in comparison with those of Microsoft Corp., which spent $8.1 million in 2012, and Google, which spent $16.5 million, records show.

Daily Show Flash code below for when the YouTube video gets taken down. Via Fortune

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Apple confirms WWDC keynote address scheduled for Monday, June 10th

Mark Gurman

Screen Shot 2013-05-23 at 9.47.05 AM

Apple has confirmed to AllThingsD that this year’s Worldwide Developers Conference (WWDC) will kickoff with a keynote address on Monday, June 10th. Apple typically kicks off its WWDCs with keynotes.

Apple previously said that it would debut new versions of iOS and OS X at WWDC. The conference runs from June 10th until June 15th. We’re expecting Apple to debut a redesigned iOS 7 with improved in-car integration, more social network connectivity and OS X 10.9 with an improved Finder and power-user features.

We will have live coverage from Moscone in San Francisco during the keynote.

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Tech Industry Analyst Michael Gartenberg officially joins Apple’s marketing team

Seth Weintraub

According to Forbes, long time technology analyst Michael Gartenberg has joined Apple. According to the report he is now officially working under the marketing team led by Phil Schiller. Gartenberg has always been Apple-focused/leaning in his coverage and a contributor to Macworld magazine among other endeavors.

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Apple claims Google Now infringes Siri patents as it adds Galaxy S4 to ongoing Samsung patent suit

Jordan Kahn

Galaxy-S4-Samsung

Earlier this month we noted that Apple was asking courts to add the Galaxy S4 as an infringing device in its ongoing patent dispute with Samsung in California. Now, Apple has officially filed a motion (via FossPatents) outlining five patents infringed by the Galaxy S4 and another two Siri related patents infringed by the device’s Google Now voice controlled search feature.

Apple had previously claimed that the Android Google search box feature on Samsung devices infringed the same patents, but is now moving to have Google Now included alongside the S4. Excerpt from Apple’s filing below: Read more