AAPL Company ▪ Today

AAPL: 108.68

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The revamped Apple TV set top box and iPad Pro will both begin showing up in Apple Retail Stores for sale during the first week of November after going on sale via Apple’s website in late October, according to reliable sources. It is also likely that the first online orders of both products will reach customers in early November.

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Apple looks to be preparing updated versions of its keyboard, trackpad, and mouse accessories for near-term release. Code freshly discovered in the latest OS X 10.11.1 beta references next-generation versions of the products, as first spotted by Consomac. We’ve confirmed the references to new Apple peripherals are not present on the current OS X release, version 10.11.0, and first appear in OS X 10.11.1, currently in beta. expand full story

Speaking at the Vanity Fair New Establishment Summit in San Francisco, Jimmy Iovine said that “Apple has taught me not to give out numbers [but] I wouldn’t be here if it weren’t doing well.”

Iovine said that while a free ad-supported tier could allow the company to rapidly acquire subscribers, a tactic popularised by Spotify, that wasn’t a route Apple wanted to take …  expand full story

A notable omission from the iBooks library has been Harry Potter, the most successful literary book series. JK Rowling, the author of Harry Potter, has kept eBook rights exclusive to her own website until today. This morning, Apple announced that all seven of the books are finally available to buy in the iBooks app to be read on iPhone, iPad and Mac.

The books include more than just the text of the story. The ‘enhanced editions’ feature brand new interactive elements, animations, ‘elaborate’ artwork, notes from the author and exclusive covers.

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AAPL Company ▪ Yesterday

AAPL: 110.78

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As expected, Apple’s Chief Design Officer Jony Ive today took the stage at Vanity Fair’s New Establishment Summit at the Yerba Buena Center for the Arts in San Francisco. Ive shared the stage with famed director, writer, and producer J.J. Abrams. During his time on stage, the Apple executive spent a decent amount of time discussing the life of the late Steve Jobs, who passed away four years ago this week.

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Director Danny Boyle with the cast of Steve Jobs

Despite the film being based on Walter Isaacson’s authorized Steve Jobs biography, the upcoming Aaron Sorkin-written biopic telling the story of the late Apple co-founder isn’t being totally welcomed by Tim Cook and company. As we’ve seen play out over the last few weeks, the Apple CEO called recent movies including Sorkin’s that depict Jobs in a not entirely positive light as “opportunistic”. A counter punch then apology from Sorkin followed.

The film’s director Danny Boyle isn’t softening his words, however, calling Apple a company with “tremendous, terrifying power” in a new interview with The Hollywood Reporter promoting the film. Boyle believes artists should keep corporations like Apple in check, so to speak: expand full story

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