Grand Central Apple Store officially open for business, celebrities, [video]

We’ve had a ton of coverage on what has become today Apple’s new flagship retail outlet. At 10am this morning, the 23,000 square foot Grand Central Terminal store finally opened doors for business and big crowds filled the concourse of the Terminal ahead of grand opening. Apple is handing out 4,000 black T-shirts with “Apple Store, Grand Central” graphic resembling a train arrival board, similar to that used as a blockade prior to the opening.

Our Seth Weintraub went to film the store and you can see him in the clip above getting out of the VIP elevator at the top, wearing a press pass (more clips after the break). Also, make sure to check out the below gallery, providing a glimpse of just how massive and breathtaking this new store is. Mind you, just the perfect scene for one of Samsung’s adverts bashing line waiters.

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See the first image in the slideshow? Yeah, that’s actor Michael J. Fox. Cool or what? We also have a Whoopi Goldberg showing and another featuring Gary Allen (a guy with the beard) who runs ifoapplestore.com, a site dedicated to Apple’s retail strides. As you recall, a couples days ago 9to5Mac got some shots from inside the store and Apple confirmed the store would indeed be open from 7am to 9pm Monday to Friday, 10am to 7pm Saturdays, and 11am to 6pm on Sundays. The store has 315 employees, two genius bars, the new 15-minute Express Workshop and also offers Personal Pickup, among other features.

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Apple’s massive Grand Central retail store draws big crowds ahead of 10am grand opening

An incredible new Apple store inside New York City’s landmark Grand Central Terminal – one of Apple’s largest stores in the world – is set to open this morning at 10am and already hundreds have queued up. The Fortune’s Philip Elmer-DeWitt snapped up the above shot showing staffers on the balconies above Grand Central Terminal and hundreds of fans stretching all the way down one track and part-way back.

The company will treat avid fans to cool perks, such as 4,000 black shirts with “Apple Store, Grand Central” spelled out in lettering, resembling a train arrival board. The Mac maker also posted the below press shot on its PR site. A dedicated page for the 23,000-square-foot store on Apple’s web site reveals the store work hours Monday through Friday from 7am to 9pm, 10am to 7pm on Saturdays and on Sundays from 11am to 6pm. Here’s a glimpse of the excitement.

The store’s extended holiday hours plus another video are right after the break. Our own Seth Weintraub is on hand so stay tuned for more updates, coming soon.

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Grand Central Apple Store Media Day interior shots hit the web as Apple makes first official statement


Image by jennydeluxe

Grand opening of Apple’s massive new store inside New York City’s Grand Central Station is scheduled for Friday, December 9 at 10am, but today at 10am is a “media day”. Ahead of the event, first images of the store’s interior are cropping up all over the web. UPDATE: Apple just released a press statement formally announcing the new store. The new outlet is open from 7am to 9pm, Monday through Friday, Saturday 10am to 7pm and Sunday 11am to 6pm as we reported last week.

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The release also mentions 315 employees that work at the store, providing services such as Personal Pickup, two Genius Bars, the new 15-minute Express Workshops that offer “tips and tricks in a streamlined format to serve customers on a tight schedule” and of course the EasyPay system via the updated Apple Store app which lets folks “scan and pay for accessories with their iPhone”. More images, full release and another video by Fortune’s Philip Elmer-DeWitt right after the break.

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Apple’s Black Friday Retail Store Sales were “off the charts”


We obviously had to white out numbers above – From Apple’s Retail inventory system.

A source inside Apple Retail has shared with us the numbers for Apple’s Black Friday sales event.  Black Friday is always huge shopping day and Apple forecasted at least 4X sales for the day.  However, because Apple did have the lowest prices on big ticket items like the iPad, it blew away forecasts by 7PM and unsurprisingly had its biggest sales day of all time..

Apple Retail was forecast and broke Retail sales records all over the country today, this is from [redacted] today, the forecast today is more than 4 times what we normally do. We broke the forecast by 7pm.

MacBook Air sales were also particularly strong according to our source.

Apple Store discounts are extremely rare and with more Stores open than ever before, the temptation was too much for many. Read more

Apple Store Doorbuster finds familiar brochure, chipper salespeople

This brochure might look familiar but it is now out in the open.  Our leak earlier this week was obviously spot on.

Early visitors to the Apple Store noted that there was a lot of traffic but things were orderly and with the help of “EasySteal”, they were in and out in a matter of minutes and saved lots of money.  Hit up our Black Friday 2011 Price Guide to get the best deals on Apple hardware and accessories.

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