California ▪ January 12

Screenshot 2015-01-12 16.49.07

Analysis firm IDC today put out its projected numbers for PC growth in Q4 of 2014, and these results are better than projected. IDC initially predicted that unit sales for PCs would fall 4.8% year-over-year in Q4, but, instead, the market only fell 2.4%. While the decrease in growth is not as weak as expected, IDC still notes that 2014 is the third consecutive year of slow-down in the PC market. Many analysts have attributed the lack of recent growth to the uptake in purchases and usage of both tablets and large-screen smartphones…

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The latest iOS 8.2 beta for the iPhone adds support for Apple’s next major product launch: the Apple Watch. Inside of the Bluetooth Settings menu is a new panel specifically for pairing an iPhone with the Apple Watch. Additionally, the instructions inside of the Bluetooth menu specifically indicate that Apple will release a dedicated “Apple Watch app” for setting up and controlling the wearable device. An early preview of the Watch explained the standalone app as follows:

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California ▪ January 7

Screenshot 2015-01-07 21.59.19

“Ships to Store” indicates store has no units in stock

If you’re trying to buy Apple’s cheapest iPod, the $49 screen-less Shuffle, you may be in for a difficult shopping trip. According to multiple sources, supplies of the iPod Shuffle are dwindling across Apple’s physical retail and online channels. In fact, Apple has warned its retail employees that Shuffle supplies will be short for an unspecified period of time and that customers seeking to buy a Shuffle via a retail store should be directed to Apple’s online store…

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California ▪ December 22, 2014


Following in the footsteps of the Disney Stores, Walt Disney World will be accepting Apple Pay from 24th December, reports the company.

Initially, most stores, quick service restaurants, bars and ticket sales booths will be included. Any locations that use portable payment terminals, such as table service restaurants, will be added later.

To identify payment locations that accept Apple Pay and contactless payments, look for the EMVCo symbol, which is a series of curved lines, similar to a WiFi signal strength meter on many devices.

Disney was an Apple Pay launch partner, installing upgraded iBeacons and NFC readers in its retail stores prior to the launch of the service, but contactless payment had previously only been available at WDW via the company’s own MagicBands wristbands …  expand full story

California ▪ December 9, 2014

From Apple's diversity microsite

From Apple’s diversity microsite

Although Apple published its own employee diversity report back in August, USA Today reports that the company has refused to make public the full data from its federal diversity filing. While companies are required to file this information annually in a form known as EEO-1, they are not legally obliged to make the data public.

Facebook, eBay, Google, Yahoo and LinkedIn are among the technology companies that have made public their EEO-1s […]

Chief among the companies that decided not to disclose their EEO-1s were Microsoft, Twitter, Apple and Amazon.

When USA Today pressed the matter, Twitter released its filing and Microsoft agreed to do so by the end of the month, but Apple and Amazon did not respond …  expand full story


Apple’s apparent trend of expanding its R&D efforts beyond Cupertino continues with the announcement of a “large research and development facility” in Japan.

While few details were given in local media reports (via Reuters), the source of the information appears rather reliable – a statement by Japanese Prime Minister Abe Shinzo …  expand full story

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