Apple is missing out on iAd sales opportunities because the company is too “slow, cocky and downright stingy” according to Madison Avenue media buyers cited in a piece in Advertising Age.
One exec told Ad Age that Apple doesn’t even have official sales targets for its ad business.
Cary Tilds, chief innovation officer for GroupM, said that Apple doesn’t have a big sales team. “It’s not their main focus to tell everyone in the world how amazing advertising in iAd is,” she said. “It’s just not as loud” … Read more