Apple hires Patrick Pruniaux, VP of Tag Heuer Sales and Retail, for iWatch marketing

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Earlier today, the CEO of Tag Heuer revealed to CNBC that Apple has hired one of the watch-makers sales directors. However, the company did not announce the name of this “director” or the person’s exact position. A source directly familiar with the Apple hire confirmed that the Cupertino-based company hired Patrick Pruniaux late last month. Pruniaux is not just any “Sales Director:” he was the Vice President of Sales and Retail, a major loss for Tag Heuer and a significant hire for Apple in the run up the launch of the Apple smart watch in October. Pruniaux is pictured in the photo above (second person from the right), and his LinkedIn profile reveals his impressive work in jewelry and watch marketing:

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Madison Avenue execs describe Apple’s ad sales team as “slow, cocky and downright stingy”

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Apple is missing out on iAd sales opportunities because the company is too “slow, cocky and downright stingy” according to Madison Avenue media buyers cited in a piece in Advertising Age.

One exec told Ad Age that Apple doesn’t even have official sales targets for its ad business.

Cary Tilds, chief innovation officer for GroupM, said that Apple doesn’t have a big sales team. “It’s not their main focus to tell everyone in the world how amazing advertising in iAd is,” she said. “It’s just not as loud” …  Read more

Poll: Would you buy a 13-inch iPad?

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With further rumors of a larger iPad in the works – the latest one Chinese site Pad News claiming that Apple is testing several variants of a 12.9-inch iPad – we thought it would be interesting to gauge the level of interest.

The specifics of this claim fall well into sketchy territory. Pad News suggests a 4K display, which wouldn’t match iPad resolution ratios (though as the current iPad is close to 2K, something close to 4K wouldn’t be impossible). It also suggests a launch date of April – given that Apple switched iPad launch dates from the spring to the fall, switching back again doesn’t seem terribly likely.

The core rumor, however, has been around for quite some time. Several different sizes have been suggested, but 12.9 inches is the one most commonly cited. This idea first emerged back in May, attached to the world’s least likely name, and gained credibility (without the silly name) when reported by the WSJ in July …  Read more

London’s Covent Garden store transforms into live streaming hall

While Apple may not be streaming today’s event out to everyone, they will be streaming it to journalists in London who will convene at the Covent Garden Apple Store around 6pm GMT. The feed appears to be coming in via Satellite and not over IP.

It appears that there will be some demo units on hand as well.

We’ll of course be posting the announcements as they come out. Come back in a few!

Pages will come to the Web, someday

If you’ve ever used Google Apps, you’ve seen what kind of power a collaborative, cross-platform word processor can have.  Today’s Apple iWork.com Web applications fall far short (though they look much prettier) in terms of functionality.  But don’t fret Apple fans!  Patently Apple today shows that Apple is heading Pages toward that same Cloud experience.

While it may or may not be “breakthrough” Apple clearly has plans to put its Pages App/Application into the Cloud.  The sooner (WWDC?), the better.

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Apple planning a 10th anniversary Apple Store event?

Image via Sean Percival

Our spidey sense has been tingling over the past few weeks on this “Late May, 10th anniversary meeting”  we’ve been hearing much about.  Today BGR lays the groundwork for such an event:

  • There’s an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday.
  • During the overnight shift, it’s going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.
  • There are a wide variety of roles, we’re told, for the overnight shift. This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.
  • Apple stores have apparently already received hardware to install, and are expecting more hardware to come on Friday or Saturday. All materials that Apple stores have received have been instructed to be under lock and key until after close on Saturday night.
  • Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside.
  • Employees have had to download gigabytes of data from Apple corporate labeled, “training” in a password-protected zipped folder that won’t accessible to managers or anyone else until Saturday afternoon.
  • Lastly, all Apple retail stores have mandatory meetings on Sunday, May 22nd. Most meeting are scheduled for the morning, but there are evening meetings as well.

Additionally, MacStories is reporting that the normal Sunday evening meeting has been moved to the morning. Read more