Greenpeace today released an update to its “Clicking Clean: A Guide to Building the Green Internet” report, showing that Apple continues to lead among tech companies when it comes to renewable energy efforts. The report notes that Apple has been “most aggressive” with its renewable energy projects including a number of new initiatives and continuing to maintain “its claim of a 100% renewably powered cloud for another year.” expand full story
Energy May 12
Energy September 25, 2014
Energy July 30, 2014
After showing more journalists around its solar-powered North Carolina data center (where it is building a third solar farm), Apple says that its new focus for renewable energy is its supply chain. The Guardian reports that the sapphire factory in Arizona forms part of this initiative.
The company is also moving to install solar and geothermal power at a plant in Mesa, Arizona that has been manufacturing sapphire glass. Apple would not directly comment on the Arizona factory but the state’s governor, Jan Brewer, has publicly praised the company’s decision to relocate there and to use solar and geothermal in manufacturing.
Apple’s VP of environmental initiatives Lisa Jackson said that the company is conscious that its supply chain cannot claim the same green credentials as Apple itself … expand full story
Energy July 14, 2014
A report from the Daily Mail over the weekend claimed Apple is working with fuel cell company Intelligent Energy on a project that hopes to embed fuel cells in mobile devices “within a few years.” The Daily Mail doesn’t exactly have the best track record when it comes to accuracy, but the report claimed “senior sources in the US” have confirmed the partnership between the two companies.
The technology could be rolled out in devices such as laptops and iPads, allowing them to run without being charged for days or even weeks…Intelligent Energy revealed upon floating that it bought a bundle of patents in tandem with a major ‘international electronics company’…It has kept the identity of its partner a closely-guarded secret. But a source, who has knowledge of the partnership, confirmed that Apple is the big name working with the Loughborough-based firm.
The report noted that Intelligent Energy already has ties to Apple with former Apple Computers product specialist Joe O’Sullivan sitting on the company’s board and a new office in San Jose not far from Apple’s headquarters in Cupertino. expand full story
Energy April 12, 2014
OregonLive notes that government filings from last week show Apple has taken over a hydroelectric project near its Oregon data center. Apple has previously reported that it powers its data centers entirely on renewable energy. The hydroelectric plant in Oregon will help maintain its 100% renewable energy rating. In fact, on Apple’s environmental website, the company notes that the Prineville site will source power from hydroelectric energy in addition to wind and solar.
Energy February 25, 2014