HBO Go

HBO’s new standalone streaming service called HBO NOW has officially launched on Apple TV, iPhone, and iPad. HBO NOW allows subscribers to watch the premium network’s movies and TV shows online. The service is similar to Netflix as it’s delivered over a high-speed Internet connection rather than cable or satellite and doesn’t require long-term committments through contracts. Here’s how to get HBO NOW works:
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The Chromecast, Google’s streaming HDMI dongle came out last summer. It is compatible with any Android device running 2.3 or later, iOS device with iOS 6 or 7, and any Mac or PC. Initially, users were able to stream Netflix or Youtube from an iOS device and Android device, Google Play Movies and Music only on Android, or cast websites using the Chrome browser on a computer. The Chromecast works differently from Airplay in that you can multitask and do other tasks on the device or you can let it go to sleep while streaming.

Very quickly after its release, Chromecast has received support for Hulu +, Pandora, and HBO GO. Last month a major update added ten new apps including Plex, Vevo, Songza, Red Bull TV, Post TV from the Washington Post, Viki, RealPlayer Cloud, Avia, Revision3 Internet Television and BeyondPod. The most recent update the Chromecast received allowed users to stream Google Play Movies and Music directly from the Chrome browser on a computer.

In this How-to, we’ll discuss how to setup the Chromecast, use it with a Mac and iOS device and explore its gaming potential.

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Apple has just pushed out a massive update to its $95 set-top box that brings the much anticipated HBO GO and WatchESPN channels to the platform. According to the Apple press release, users will be able to watch content from HBO and ESPN directly from their Apple TV without the need for a direct cable subscription though “HBO GO on Apple TV requires a subscription to HBO through participating television providers” (thanks mom and dad!). HBO GO on Apple TV was reported by Bloomberg earlier this year while ESPN talks have been going on for over a year.

Video by Matthew:

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Reuters reported that HBO might consider a reversal of its previous position of not allowing access to HBO Go without a cable subscription.

HBO Go launched 3 years ago to allow subscribers to watch shows on tablets, but the service is so far restricted to those who have a cable TV subscription with an HBO partner and pay a top-up HBO fee. Co-President Eric Kessler had previously, and rather naively, said in a video interview at VideoNuze that those abandoning cable TV for purely online viewing was “minimal” and a temporary response to the economy, and he said there was no reason to offer a standalone mobile service.

This position now appears to be softening, with CEO Richard Plepler recognizing that a growing number of consumers want to choose both content and viewing platform at will.

“Right now we have the right model,” Plepler told Reuters on Wednesday evening at the Season 3 premiere of HBO’s hit TV show “Game of Thrones.” “Maybe HBO GO, with our broadband partners, could evolve.”

Companies like HBO are faced with a difficult tightrope act. While they earn billions of dollars from their existing sales model, any new offering that risks cannibalizing revenue is a frightening prospect for the company. Equally, however, it’s clear that ‘cable-cutting’ —giving up cable TV subscriptions in favor of online viewing— will only increase. Failing to respond to this is not an option.

One number will be looming very large in front of HBO: 25 million. That’s the number of illegal downloads of its hit show “Game of Thrones”. While some substantial proportion of those people would download pirated content for free no matter what options were available, there is a growing phenomenon of illegal downloads by those who would be willing to pay for content simply because existing deals don’t allow them the freedom to simply pay for the content they want on the device they want.