Jony Ive ▪ April 24, 2015

As the Apple Watch arrives in the hands of customers, Vogue has shared a video interview with Jony Ive and Marc Newson, in which the two discuss the design process of the device. Ive and designer Newson both discuss the reasons that customers may purchase the Apple Watch, as well as their own opinions on the design and the choices that went into the design process. The interview, conducted by Suzy Menkes, was held at the Condé Nast International Luxury Conference in Florence, Italy.

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Jony Ive ▪ April 22, 2015

Apple design head Jony Ive has given the opening interview at the first Condé Nast International Luxury Conference, in which he justified the concept of a mass-produced Apple Watch as worthy of the label ‘craftsmanship.’

It’s not so much about things being touched personally – there are many ways to craft something. It’s easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care – that is a false assumption.

Newson echoed this comment, reports Vogue, saying that machines are simply tools, much like a craftsman making a hand-made product might use a drill …  expand full story

Jony Ive ▪ April 17, 2015

Apple’s PR tour for the Apple Watch doesn’t appear to be slowing down with Apple’s design chief Jony Ive showing off the device and revealing an exclusive collection of never before seen Sport band colors tonight in Milan. Apple this morning kicked off a showcase of the device at Milan’s Salone Del Mobile Design Fair in Itlay, which was attended by Apple executives including marketing head Phil Schiller and designer Marc Newson.

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Less than 24 hours after a report surfaced revealing Scott Forstall began serving as an advisor to Snapchat last year, the former iOS chief has announced via his Twitter account an unrelated project: a Broadway musical.

I’m thrilled to be co-producing the Broadway musical Fun Home opening this Sunday. Bravo to the phenomenal team!

The announcement is especially notable as it marks the first time the former Apple executive has surfaced in public since his ousting at Apple under current CEO Tim Cook in late 2012. expand full story

Jony Ive ▪ April 2, 2015

WIRED has posted a new story on the Apple Watch, which revolves around interviews with Apple human interface designer Alan Dye and Apple’s VP Technology Kevin Lynch, who heads Apple Watch software. The piece shines new light on the foundation of the smartwatch project at Apple as well as some new details about the product — which ships later this month.

Amusingly, Lynch did not know what he would be working on when he accepted the Apple job. He walked into the role with the project already underway; early ‘experiments’ from the iPod team with click-wheels and such. Dye says that the idea for a watch blossomed during design meetings for iOS 7, Apple’s major software overhaul.

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