Earlier today, Apple took the wraps off the new iPhone 6s and iPhone 6s Plus and one of the flagship features the company focused on during the unveil was 3D Touch. 3D Touch is the highly anticipated force-sensing feature that adds new “peek” and “pop” gestures that bring up windows and interfacing hidden under panes. Bloomberg this evening has now published a fascinating piece in which it dissects the development of 3D Touch within Apple’s design team. The piece includes quotes from Apple executives such as Tim Cook, Alan Dye, Craig Federighi, and Phil Schiller…
Jony Ive September 9
Jony Ive September 8
Jony Ive September 1
A planning permission meeting for a new Apple Store in Memphis has seemingly revealed more information about Apple’s plans for its retail stores. According to the Apple representative, the Memphis project represents one of the first ‘next generation’ Apple Store designs that Apple is rolling out around the world, starting in the fall. The Memphis store will be part of the first rollout of the new look stores in the US.
So what does the ‘next generation’ Apple Store look like?
Jony Ive August 26
Vanity Fair today has revealed the list of people who will speak at its upcoming New Establishment Summit in October and once again, Apple’s Chief Design Officer Jony Ive will be in attendance. Last year, Ive attended the event and discussed many of his opinions on design and told several stories of designing the various iPhone models over the years. This year, however, Beats cofounder Jimmy Iovine will also be attending the Vanity Fair event.
Jony Ive August 18
Apple is preparing to make significant changes to its stores to simplify the experience by relocating iPod stock to accessory shelves and removing iPad-based Smart Signs, according to several Apple Retail managers briefed today on the plans. Apple will begin rolling out these notable changes overnight on Tuesday of next week to stores in the United States so that customers who begin coming in on Wednesday see the refreshed look.
Jony Ive August 17
Earlier this month, the United States Patent Office made a non-final ruling that one of Apple’s design patents for the original iPhone is invalid within Apple’s long-running lawsuit against Samsung, according to a report from FOSS Patents. This particular patent, as seen in the drawings above, references the overall design of the original iPhone launched in 2007. It is known as the “D’677” patent in court proceedings and legal documents. FOSS explains the reasoning behind the invalidation: