Jony Ive December 8, 2015

AAPL: 118.28

-0.75
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Like many this morning, my first reaction to Apple’s Smart Battery Case was … what the heck? Albeit not expressed in those exact words. Seth tweeted that it seemed to be evidence that Jony Ive has left the building.

My colleague Jeremy has addressed the battery case specifically, but I think there’s a broader issue here. Apple claims to sweat the details when it comes to the design of its devices, and – a few grumbles aside – I think that’s a legitimate claim on the aesthetic front. It does go to obsessive lengths when it comes to making its devices as visually pleasing as possible. One part of that obsession is making iPhones as thin as it can.

But, to my mind, the company has an almost schizophrenic attitude here. It goes to all that trouble to make the phones as slim and sleek as humanly possible, yet it knows full well that the first thing the vast majority of owners do when they take delivery is to slip the phone into a case. Those cases substantially increase the thickness, and hide the design.

Which brings us to problem two …  expand full story

Jony Ive November 17, 2015

AAPL: 114.18

1.84
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Alongside iPad Pro, Apple revealed a new tool to accompany the device, the Apple Pencil. While Apple Pencil has been hard to come by in terms of availability, those who have managed to get their hands on one have seemingly been impressed with the $99 Jony Ive-deisgned accessory. Now Ive, Apple’s Chief Design Officer, has sat down with Wallpaper Magazine and The Telegraph to discuss his inspiration to make Apple Pencil…

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Jony Ive November 11, 2015

AAPL: 116.11

-0.66
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Apple’s design chief Jony Ive told the Telegraph that while his own team has worked using paper sketchbooks for more than 20 years, they are for the first time starting to use the iPad Pro and Apple Pencil instead.

Many of us in the design team have worked together for 20 plus years. We’ve always drawn in our sketchbooks, and for the first time – despite flirting with some alternatives a couple of years ago – I’m seeing people starting to use the iPad and Apple Pencil. Our personal experience has been that there are definitely affordances and opportunities now that you have a much more natural and intuitive environment to make marks, there are clearly things you can do sketching and writing on the iPad which you could never dream of doing in the analogue world.

He said that while he’d started off demonstrating it, he’d then found himself using it for his work …  expand full story

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Jony Ive October 20, 2015

AAPL: 113.77

2.04
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It was revealed last week that Apple would be sponsoring the 2016 Met Gala, with Chief Design Officer Jony Ive serving as a co-chair for the event. Now, Ive, along with Vogue editor Anna Wintour, another Gala co-chair, and Costume Institute Curator Andrew Bolton, has sat down with The Wall Street Journal for an interview on Apple’s foray into the fashion industry.

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Jony Ive October 7, 2015

AAPL: 110.78

-0.53
Stock Chart

As expected, Apple’s Chief Design Officer Jony Ive today took the stage at Vanity Fair’s New Establishment Summit at the Yerba Buena Center for the Arts in San Francisco. Ive shared the stage with famed director, writer, and producer J.J. Abrams. During his time on stage, the Apple executive spent a decent amount of time discussing the life of the late Steve Jobs, who passed away four years ago this week.

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Jony Ive September 18, 2015

AAPL: 113.45

-0.47
Stock Chart

Update: Images of the new store’s facade below via @MikesiOSHelp and @thequinntaylor.

With Apple’s redesigned company store set to open this weekend, details of changes to the new store have been highlighted in a memo to employees (via MacMagazine). Among the changes, the new Apple company store will for the first time sell Apple devices including the iPhone, iPad, Macs, and Apple Watch. The store is also re-opening with a new collection of Apple-branded merchandise including clothing, mugs, and other collectibles that are only available at the company store.  expand full story

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