In line with our report from earlier this month, Apple today launched its first trade-in program for non-iPhones in its Apple Retail Stores. The program allows users of select Android, Windows Phone, and BlackBerry phones to bring in their devices and receive credit toward the immediate purchase of a new iPhone 5c, iPhone 6, or iPhone 6 Plus (but not an Apple Watch). Apple first launched its standard iPhone Reuse and Recycle trade-in program in 2013, and the company expanded the feature to the iPad last year. Apple made today’s announcement on the individual retail store pages, indicating that the program is so far now available in the U.S., France, United Kingdom, Germany, Canada and Italy, and multiple retail sources say that the program has indeed gone live today. A version of the iPhone trade-in program that does not support non-iPhones is launching this week in China.
Apple will begin rolling out an iPhone trade-in program in China in the near future. The option may become available in stores as soon as March 31st, allowing Chinese users to take advantage of the program that has helped boost iPhone sales in several countries already, including the United States, Canada, Australia, France, Germany, Italy, Spain, Switzerland, and the Netherlands.
Chinese retail employees will determine the condition of the phone being traded in, and offer Apple Store credit to customers, Bloomberg reports. Devices that are traded in will be sold to Foxconn by Apple. The manufacturing partner will then make any necessary repairs and resell them through its own online outlets:
Apple will introduce several major initiatives to ready its retail stores for the Apple Watch’s launch in April, according to sources briefed on the upcoming changes. Starting on April 10th, Apple will allocate 15 minutes per customer for in-store try-on appointments, using 10 or more try-on stations to manage what’s expected to be a steady flow of customers interested in having hands-on time with the Watch. While customers will not necessarily be required to have an appointment, they will be time-limited and guided during the hands-on experience. Additionally, they will be given the opportunity to place a reservation at the time of try-on for a particular model, and make a follow-up appointment to pick the watch up during the April 24th launch date. Stores will also have launch day stock for walk-in appointments.
In a move to boost iPhone sales, Apple will soon introduce a new recycling and trade-in program that will accept non-Apple smartphones, notably including Android and BlackBerry devices, in exchange for gift cards to be used toward the purchase of new iPhones. In continuing to court Android switchers, Apple will use a similar system to the one it uses to repurchase iPhones, whereby Apple Retail Store employees determine trade-in values for devices by considering their cosmetic and functional condition, according to multiple sources…
Just one day after T-Mobile unveiled its Smartphone Equality program letting loyal customers avoid credit checks, Sprint has announced a new promotion specifically targeting T-Mobile customers with an offer to make switching carriers easier. Sprint’s latest buyback and trade-in offer joins the carrier’s existing ‘Cut Your Bill in Half’ promo which encourages AT&T and Verizon customers to switch; T-Mobile was notably missing from that offer. Here’s how Sprint details the new promotion for T-Mobile customers: Read more
Gazelle has long been a popular choice for conveniently turning a used iPhone or iPad into cash, and today the electronics trade-in service announced its own certified pre-owned store for buying “gently used devices” at a discounted price. While the pre-owned store lists categories including iPhone, cell phones, iPads, and tablets, Gazelle inventory is currently limited to pre-owned Apple devices including iPhone 4 and up, iPad 2 and up, and iPad mini. Read more
Electronics trade-in site Gazelle has today announced that it will lock trade-in prices for iPhones between now and September 9th for 50 days. This means that iPhone owners looking to upgrade can get a quote today, but not let go of their device until the new iPhone arrives, keeping the original quoted price. Gazelle predicts that trade-in prices for iPhone 5s to fall up to 25% in the month following the expected iPhone 6 announcement.
Gazelle is also running another promotion in tandem, temporarily raising prices offered for iPhone 5s. Gazelle will now offer up to $350 for an iPhone 5s in perfect condition. Obviously, arranging an iPhone trade-in sooner rather than later will ensure you get the highest price for your devices.
Late last month 9to5Mac reported that Apple would soon be launching its iPhone trade-in program in Australia. Today the Apple Store app started notifying Australian users that the offer is now available in that country. Customers who trade-in a previous-model iPhone at an official Apple Retail Store can receive up to A$250 in credit toward a new device.
Apple first debuted the “Reuse and Recycle” program in the United States last year, and has slowly been rolling it out across the world since. Earlier this year the offer was expanded to allow for iPad trade-ins as well, though that extension has yet to reach most markets.
Users looking to trade in their iPhone 5 for credit toward a newer model will now get less value out of their old devices. Today Apple cut the trade-in value of the iPhone by $45, from the previous $270 down to only $225. The change is visible on websites for both United States and Canada Apple Stores, but it is likely that stores in other countries will see changes in local currency equivalents. This change comes just days after the program launched in Italy, with Australian stores planning to follow suit soon…
After launching a new iPhone trade-in program through its retail stores in the U.S and UK and another initiative in India, Apple appears to be planning even more trade-in programs in emerging markets. A new job listing posted on the company’s website seeking a Reuse (Trade-In) Worldwide Program Manager is looking for someone to assist in “developing and implementing programs in emerging markets, with emphasis in APAC and ALAC, while enhancing current EMEIA and North American programs.”
That sounds a lot like Apple is planning to launch new trade-in programs in some of its emerging markets across Asia Pacific (APAC), Latin America and the Caribbean (ALAC). Apple describes the trade-in programs as a “mega trend” and lists its objectives as increasing its share of the used electronics market and “reducing the flow of Apple-branded materials into unauthorized markets, which tarnish the Apple Brand.” The job listing adds, “Scaling these programs to keep Apple on the leading edge of this emerging mega trend is a priority,” something it has already started doing in recent months with its new retail store trade-in program in the US and UK.
Starting this week the trade-in value for iPhones will no longer be impacted by the phone’s liquid damage indicator, according to Apple retail employees. Previously, if a device’s “liquid contact indicator” was tripped, the phone would be completely worthless as a trade-in under the company’s “Reuse and Recycle” program.
This week’s changes to the program, however, will allow more customers to trade in their devices. However, the company isn’t going to start allowing seriously water-damaged phones for trade-in anytime soon. If there is evidence of liquid under the phone’s display or corrosion in the ports, the phone will still be ineligible for any trade-in value regardless of what the liquid contact indicator looks like.
These changes are only valid in physical Apple Stores, so the new policy won’t affect online trade-in values.
Following our reports detailing the new service, Apple today officially kicked off its new Apple Store iPhone trade-in program that will see customers trading in old iPhones in exchange for credit towards an upgrade to a newer model. The initiative is part of Apple CEO Tim Cook’s new iPhone sales strategy and meant to be “competitive” with other trade-in services, but is it really the best option for getting the most out of your old iPhone before new devices get announced?
The new in-store program will fall under the same Reuse and Recycling marketing Apple uses for its online trade-in system, but for in-store trade-ins it has switched from partner PowerOn to Brightstar to determine the value of iPhones and handle the trade-ins. Apple employees are even encouraging customers to take advantage of the new trade-in offer when bringing in a damaged device to their local Apple Store, but we’ve found other services are currently offering much more for your used iPhone in good condition. Read more