Apple launches in-store iPhone trade-in program in Australia, offers A$250 toward upgrade

Late last month 9to5Mac reported that Apple would soon be launching its iPhone trade-in program in Australia. Today the Apple Store app started notifying Australian users that the offer is now available in that country. Customers who trade-in a previous-model iPhone at an official Apple Retail Store can receive up to A$250 in credit toward a new device.

Apple first debuted the “Reuse and Recycle” program in the United States last year, and has slowly been rolling it out across the world since. Earlier this year the offer was expanded to allow for iPad trade-ins as well, though that extension has yet to reach most markets.

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Apple Stores cut iPhone 5 ‘Reuse and Recycle’ trade-in price to new low of $225

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Users looking to trade in their iPhone 5 for credit toward a newer model will now get less value out of their old devices. Today Apple cut the trade-in value of the iPhone by $45, from the previous $270 down to only $225. The change is visible on websites for both United States and Canada Apple Stores, but it is likely that stores in other countries will see changes in local currency equivalents. This change comes just days after the program launched in Italy, with Australian stores planning to follow suit soon…

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Apple looking to launch trade-in programs for emerging markets in Asia Pacific, Latin America

After launching a new iPhone trade-in program through its retail stores in the U.S and UK and another initiative in India, Apple appears to be planning even more trade-in programs in emerging markets. A new job listing posted on the company’s website seeking a Reuse (Trade-In) Worldwide Program Manager is looking for someone to assist in “developing and implementing programs in emerging markets, with emphasis in APAC and ALAC, while enhancing current EMEIA and North American programs.”

That sounds a lot like Apple is planning to launch new trade-in programs in some of its emerging markets across Asia Pacific (APAC), Latin America and the Caribbean (ALAC). Apple describes the trade-in programs as a “mega trend” and lists its objectives as increasing its share of the used electronics market and “reducing the flow of Apple-branded materials into unauthorized markets, which tarnish the Apple Brand.”  The job listing adds, “Scaling these programs to keep Apple on the leading edge of this emerging mega trend is a priority,” something it has already started doing in recent months with its new retail store trade-in program in the US and UK.

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Apple loosens restrictions on water-damaged iPhones for Apple Store trade-in program

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Starting this week the trade-in value for iPhones will no longer be impacted by the phone’s liquid damage indicator, according to Apple retail employees. Previously, if a device’s “liquid contact indicator” was tripped, the phone would be completely worthless as a trade-in under the company’s “Reuse and Recycle” program.

This week’s changes to the program, however, will allow more customers to trade in their devices. However, the company isn’t going to start allowing seriously water-damaged phones for trade-in anytime soon. If there is evidence of liquid under the phone’s display or corrosion in the ports, the phone will still be ineligible for any trade-in value regardless of what the liquid contact indicator looks like.

These changes are only valid in physical Apple Stores, so the new policy won’t affect online trade-in values.

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Apple aims for convenience over value as competing iPhone trade-in firms continue to offer better deals

Cook at Palo Alto Apple Store (Getty Images)

Cook at Palo Alto Apple Store (Getty Images)

Following our reports detailing the new service, Apple today officially kicked off its new Apple Store iPhone trade-in program that will see customers trading in old iPhones in exchange for credit towards an upgrade to a newer model. The initiative is part of Apple CEO Tim Cook’s new iPhone sales strategy and meant to be “competitive” with other trade-in services, but is it really the best option for getting the most out of your old iPhone before new devices get announced?

The new in-store program will fall under the same Reuse and Recycling marketing Apple uses for its online trade-in system, but for in-store trade-ins it has switched from partner PowerOn to Brightstar to determine the value of iPhones and handle the trade-ins. Apple employees are even encouraging customers to take advantage of the new trade-in offer when bringing in a damaged device to their local Apple Store, but we’ve found other services are currently offering much more for your used iPhone in good condition.  Read more

Apple planning to launch iPhone trade-in program by September

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Apple is beginning final preparations to launch an iPhone trade-in program in its retail stores by next month, according to sources with knowledge of the initiative. This trade-in program will allow customers that own earlier versions of the iPhone, such as the iPhone 4S, to bring the phone into an Apple Store and exchange it for a new iPhone model, like the iPhone 5, at a discounted price…

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