world cup ▪ July 14, 2014

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Apple agreed to acquire Beats for several reasons: for the streaming music service, for the headphones, for the speakers, and to bring Dr. Dre and Jimmy Iovine into the Cupertino fold. But the New York Post believes that Apple is seeking help from the Beats team for another important area of the Apple business: advertising. It’s no secret in the technology and advertising world that Apple could not be anymore displeased with the services as of late from longtime ad partner TBWA, and unnamed ad agency executives are said to believe that the Beats team could improve Apple’s ads:

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world cup ▪ June 18, 2014

Despite having what some consider the best ad celebrating the World Cup this year, Beats headphones cannot be worn by players in the stadium during the games or media events according to Reuters. The rule is implemented by FIFA, the international governing body over the sport, due to a licensing agreement with Sony which obviously competes with Beats in the headphones space. Despite the apparent ban this year, Beats has still been able to leverage the World Cup as an opportunity to pick up some product endorsements… expand full story

world cup ▪ June 12, 2014

world cup ▪ June 11, 2014

world cup ▪ June 10, 2014

soccer fever

Apple has launched a new “Soccer Fever” section on the App Store, fittingly with June 12th marking the first day of the 2014 FIFA World Cup. The page has four app sections, including one for “Soccer Apps” (such as the official FIFA app itself), one for featured soccer-related games, a variety of typical social apps labeled as “Share the Fever,” and a plethora of apps for exploring the country of Brazil. expand full story

world cup ▪ June 6, 2014

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