Apple today has been revealed as the target of yet another lawsuit. This time, Pennsylvania resident Samuel Lit is suing Apple over a 2008 patent covering web carousel technology. Lit claims that the design of the Apple.com homepage, which cycles through a variety of different products, infringes upon his patent.
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Apple quietly updated the retail section of its website today with a new look that more closely resembles iOS 7. Where the previous version of these pages used content boxes, borders, textured backgrounds, and gradients, the new page instead utilizes ample whitespace and thinner typefaces.
The change is probably best illustrated on the section’s home page, where images previously constrained by content boxes now fill the entire page. On the “Learn” page, buttons with heavy gradients have been replaced by thinly-outlined, lighter versions of the previous design. Gradient-filled headers have disappeared from every page, now replaced by unadorned text.
Oddly, the “Make a Reservation” button that allowed users to quickly create a Genius Bar appointment has been removed from the site’s navigation. Appointments can only be made by navigating to the Genius Bar page and clicking a link in the first paragraph of that page’s content. The Concierge page has not been updated to the new design yet.
You’ll find a bunch of before-and-after comparisons and take our poll on the new design below:
apple.com Stories November 6, 2013
The handy Apple Tracker site that allowed people to check Apple Store availability for new products has closed its doors after receiving a DMCA takedown notice from Apple.
I’ve decided to turn off the site. I’m not doing this because I want to, but rather because I received a DMCA takedown notice (you can see the full text below) from Apple. I’m not really interested in picking a fight with apple so … I guess it time to just say good bye … expand full story
apple.com Stories October 16, 2013
Apple adds redesigned iPhone support pages with iOS 7 tips to website
This week Apple has added revamped iPhone support pages detailing a long list of new features and UI tweaks in iOS 7 with a slick new UI that allows users to easily swipe through a carousel of related tips using a layout that’s much better suited for touch screens on iOS devices.
The new design is only available for iOS 7 related tips currently, but it could be a sign of things to come for the rest of Apple’s aging iPhone support pages that force users to navigate through lists of knowledge base articles.
apple.com Stories October 14, 2013
Apple today announced that it has finally filled the role of Senior Vice President of Retail: the Cupertino tech giant has hired Angela Ahrendts. Ahrendts is leaving her role as CEO of fashion retailer Burberry to take the top Apple retail job. Ahrendts will also lead Apple’s online stores. She will officially begin her role in Spring 2014.
You may recall Apple replaced its original Head of Retail Ron Johnson, who left for JCPenney but has since been removed from that role, with John Browett, but Browett proved not to be a good fit and was removed almost a year ago to date.