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China has been fundamental to Apple’s historical success, but is also arguably the greatest risk to the company’s future.

Why are most Apple products made in China?

Although everyone assumes Apple products are made in China because labor is cheap there, that’s only part of the story – and an increasingly small part, as the company’s assembly partners move toward more and more automated operations.

Steve Jobs originally transferred most Apple manufacturing to China because it was the only country in the world with a huge ready-made supply-chain network, and the ability to scale up production almost overnight. There are three main reasons China – and specifically the Shenzhen area – is such a powerful manufacturing center.

First, the city is strategically placed, serving as the gateway between mainland China and Hong Kong. It is one of the largest shipping centers in the world, with a massive container port.

Second, the Chinese government established Shenzhen as the first Special Economic Zone (SEZ) in the country. SEZs are designed to encourage enterprise through relaxed planning regulations and generous tax incentives – and crucially, to facilitate foreign investment in local companies. It is this, as much as its geographical advantages, which has enabled it to grow at such a pace.

Third, that SEZ was established way back in 1980, meaning that the city has had over 40 years to grow into the manufacturing center of the tech world. Apple relies on a huge network of suppliers and sub-contractors, some of which may make just a single tiny component. The majority of them are based in Shenzhen and its immediate surrounds, so the logistics of bringing everything together in one place for assembly are straightforward.

What are the risk factors with China?

Being over-dependent on China carries a number of risks.

First, there is the generic one: Being overly dependent on any one country is a strategic risk. For example, the COVID-19 pandemic originated there, and had a massive impact on manufacturing capacity. Anything from a natural disaster to political upheaval could disrupt operations within a single country, so it is always wise to have a diverse range of manufacturing centers around the world.

Second, the relationship between the US and China has often been fraught. The trade war started by the previous US administration was a particularly low point, but continued tensions mean that there is always a risk of disruptions to trade between the two countries.

Third, it is increasingly damaging to Apple’s reputation to be so closely associated with a country that has a worsening human rights record – especially when the iPhone maker has no choice but to comply with local laws, however much they may conflict with the company’s own values. Apple has been required to remove VPN and a variety of other apps from the Chinese App Store, allow the iCloud data of Chinese customers to be stored on government-controlled servers, and more. Additionally, there have been growing reports of forced labor in China, including within many different areas of Apple’s supply chain.

What is Apple doing about it?

Apple has been working for a long time on diversifying its manufacturing operations, and has in recent years accelerated the pace at which it is doing so.

As explained above, this is far from an easy undertaking, but Apple now has major manufacturing operations in India, Thailand, Malaysia, and the Philippines, among other countries.

In India in particular, we are seeing the very early stages of a complete supply-chain infrastructure as the government uses a mix of carrot and stick to encourage companies to manufacture more of their components within the country – namely, tariffs on imports of components and tax breaks for local production. COVID-19 lockdowns in China also saw Apple move some iPad production to Vietnam for the first time, but it’s clear that the risks of over-dependence on China have never been greater.

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Apple’s market share in China started climbing even before China Mobile deal; Russian sales double

Photo: readwrite.com

While smartphone growth is slowing in China, Apple managed to increase its market share from 6 to 7 percent in the final quarter of 2013, even before the China Mobile deal was struck. IDC figures reported by the WSJ show that Apple is now the fifth largest smartphone seller in the country, behind Samsung, Lenovo, Coolpad and Huawei. Xiaomi sits just behind Apple at 6 percent.

Apple’s share is likely to increase significantly in the current quarter, thanks to finally being sold through China’s largest carrier, China Mobile. The carrier has more than 760M subscribers, and analysts have estimated that the deal will generate between 15M and 30M additional iPhone sales in the course of 2014.

iPhone sales in Russia, meantime, doubled to 1.57M units with a total value of $1B, reports Bloomberg. Apple had struggled to persuade Russian carriers to sell the iPhone due to its high price and laws that forbid carriers from discounting up-front prices in return for signing up to lengthy contracts. After selling through electronics stores, however, three Russian carriers resumed selling iPhones within the past few months.

The so-called BRIC markets – Brazil, Russia, India and China – are of huge importance to Apple now that the U.S. and Europe have reached saturation point. While Apple will never compete in market share with the low-end Android handsets available in these markets, there is still significant growth potential at the high end. In an earlier WSJ interview, Tim Cook said:

I look at the mobile phone market as having three kinds of phones: feature phones, smartphones that function as or are used as feature phones, and real smartphones. I do care about the market share of the last category and you want to be relevant.

The importance of the BRIC markets was illustrated when it was revealed that Apple’s Asian sales had outstripped those of Europe even by Q1 of last year. Next quarter’s China numbers are going to make very interesting reading.

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How big a thing could Touch ID mobile payment be? China alone hit $1.6 trillion last year

With Tim Cook having as good as confirmed that mobile payment via Touch ID is on the way, numbers released by the People’s Bank of China and reported in TechNode provide an insight into just how big the mobile payment market could be. Total mobile payments in China last year hit 9.64 trillion yuan – equivalent to $1.59 trillion.

Mobile transactions on just one of China’s mobile payment services reached 25,000 per minute. While China has a population of 1.3B, contrasted with around 317M in the USA, and many of those in China use a mobile device as their primary Internet connection, it still illustrates what a huge opportunity iPhone-based payments could represent for Apple.

It’s been suggested that Apple’s approach may be to allow payment to be made via iTunes accounts, effectively turning Apple into a bank – a prediction I made last September. Using iTunes as a payment method would mean that customers would not have to hand over card details to retail stores. In the light of recent large scale card compromises at Neiman Marcus (1.1M cards) and Target (2M cards), this may well prove a strong reason for iPhone owners to use the service.

Via TNW

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The changing world map of Apple’s customers in two charts

Apple’s efforts to secure the China Mobile deal were long, drawn out and likely involved rather more negotiation than the company is used to. But if you ever had any doubts as to the importance of those efforts in China, Japan and elsewhere in the Asia-Pacific region, the above two charts, compiled by Fortune, make the reason very clear.

The bad news for Apple is that revenue from its two biggest segments — Europe and the Americas — have begun to contract, not just as a percentage of total revenue, but in dollar terms as well. The good news is that Japan, Asia Pacific and Greater China have so far more than taken up the slack. In Q1 2014, Apple’s combined Asian sales were $17.4 billion, more than Europe ($13 billion) and closing in on the Americas ($20 billion).

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A billion smartphones were sold last year, says IDC

Image: theguardian.com

A billion smartphones were sold in 2013, according to IDC data, the first time the milestone has been hit. The number represents one smartphone sale for every seventh man, woman and child on the planet.

IDC says that price has been the main driver for growth, putting yesterday’s market share stats into perspective.

Markets like China and India are quickly moving toward a point where sub-$150 smartphones are the majority of shipments

iPhone market share continues to fall, but it’s Samsung feeling the pressure

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While Android reaching almost 70 percent of smartphone sales across 12 key markets is the headline, with iOS falling to just under 24 percent, it is Samsung feeling the pressure, says Kantar, reporting sales figures for the final quarter of 2013.

After years of accelerated growth, Samsung is now coming under real pressure in most regions, with European share down by 2.2 percentage points to 40.3% and in China its share ended the year flat at 23.7% […]

Apple has lost share in most countries compared with this time last year, but importantly it has held strong shares in key markets including 43.9% in USA, 29.9% in Great Britain and 19.0% in China … 
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China Mobile iPhone launch could lead to subsidy wars, say analysts

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Image: thenextweb.com

Analysts say that the official launch of the iPhone on China Mobile could lead to subsidy wars as Chinese carriers compete to attract buyers. The predictions, quoted by Business Insider, follow price cuts by rival carriers China Unicom and China Telecom as China Mobile reports 1.2 million pre-orders.

China Mobile is currently offering the iPhone 5s free with a 24-month contract costing the equivalent of $98 a month. A 30-month contract on China Unicom costs $63 a month.

I do think you’re going to see a subsidy war coming,” said Michael Clendenin, managing director of Shanghai-based RedTech Advisors. “China Mobile, if they’re not making their targets on sales for these phones, they’re going to increase the subsidies […] It’s like airlines: the other guys will fall like dominoes, so China Unicom will do it and China Telecom will do it” … 
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Apple CEO Cook hands out autographed iPhones at China Mobile launch, says ‘great things’ coming

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As planned, iPhone sales have started via China Mobile, the largest carrier in China, today. The official iPhone China Mobile deal, which covers both the iPhone 5s and iPhone 5c, was announced in December. Earlier this week, Apple CEO Tim Cook promoted the event with multiple interviews, calling the partnership a “beginning.” Subsequent reports indicated that millions of iPhones have already been ordered through China Mobile…


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In rare TV interview, Tim Cook says he is ‘honored’ to be doing business with China Mobile

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In a rare TV interview, Tim Cook described this week’s launch of the iPhone on China Mobile as “a watershed day” for the company. While the soft-spoken Apple CEO is noted for the humbleness with which he speaks, it’s hard to imagine him describing Apple as being “honored” to do business with many other companies.

I’m so honored to be doing business with … China Mobile. It’s a huge announcement…we’re incredibly impressed with them, we have deep respect for them, and have had from the very first discussion that we’ve had together” … 
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Tim Cook calls China Mobile launch ‘a beginning’ as Chairman says ‘multi-million’ iPhones ordered

(Image via Getty Images)

Ahead of the launch of the iPhone on China Mobile on January 17th, Apple CEO Tim Cook sat down with the Wall Street Journal and other publications for a brief interview. Cook hints that this iPhone deal is only the beginning of a longer-term partnership between Apple and China’s largest mobile carrier:

Speaking in a small media briefing to Chinese media and The Wall Street Journal, Apple Chief Executive Tim Cook said he is “incredibly optimistic” about the outcome of the cooperation with the Chinese carrier.

“We’ve gotten to know each other….today is a beginning, and I think there are lots more things our companies can do together in the future,” Mr. Cook said.

Cook is likely referring to future generations of the iPhone, and other products such as the iPad, appearing on China Mobile’s network in the future. Cook also shares that half a million of the App Store developers are from China:

Mr. Cook said Apple wants to reach as many Chinese consumers as possible by offering iPhones through China Mobile, and added that the country has more than half a million people writing apps for the U.S. company’s iOS operating system.

“Apple has always been about making the best products, not the most products, so that’s always our North Star and that’s not going to change ever,” said Mr. Cook.

“Multi-millions” of iPhones have already been pre-ordered through China Mobile, according to a statement from China Mobile’s Chairman in the same interview. Earlier today, the WSJ reported that over one million iPhone 5s units were shipped from Foxconn to China Mobile. 


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Report: Apple ships 1.4 million iPhone 5s units to China Mobile ahead of Jan. 17 launch

The Wall Street Journal reports that Apple has shipped approximately 1.4 million iPhone 5S units to China Mobile in preparation of the carrier’s iPhone launch on Jan. 17. The report notes it likely doesn’t present sales for the full month of January with preorders having kicked off under three weeks ago, but it is a good indication of how many new iPhone customers Apple could potentially get on a monthly basis through the deal:

“Shipping one million or more iPhones to a single carrier per month is substantial. But we have limited visibility beyond this month as Apple hasn’t informed Foxconn of  the volume for the next shipment to China Mobile,” said the person.

Apple finally made things official last month when it announced in a press release that it had struck a deal with China Mobile to begin selling the iPhone 5s and 5c, marking the first time the iPhone would be sold through the carrier’s retail stores. China Mobile, the world’s largest carrier with over 760 million subscribers, started taking preorders for the device on December 25 following Apple’s announcement. No word on estimates for iPhone 5c shipments, but China Mobile is set to begin selling that device too starting Friday.

Apple Asia online stores offer deals on iPhones, iPads, & Macs for Lunar New Year sale

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Earlier this week we told you that Apple had announced an upcoming sale in many of its Asian online stores to celebrate the Chinese Lunar New Year taking place at the end of January. The sales see Apple offering discounts in China, Thailand, Korea, Singapore, Hong Kong, Taiwan, and Malaysia online stores similar to deals on offer for Black Friday in the US and other countries.

This year Apple is offering cash discounts on the usual products— up to $40 off iPads, $100 off Macs, and smaller discounts on iPods and Smart Covers— it’s also offering a rare discount on iPhones at around $50 off both the iPhone 5s and 5c. In addition, a much larger selection of accessories are on sale compared to the company’s Black Friday sale including popular products from Parrot, Apogee, Belkin, LaCie, and Apple.

Apple opens official online store through Chinese e-commerce site Tmall

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Apple has launched a new online store through Tmall, a Chinese popular e-commerce site Tmall, reports the Wall Street Journal. Tmall, which is owned by the Alibaba Group, is already home to thousands of official retail outlets for other brands, such as Nike. The new storefront will not replace Apple’s own first-party store, but will instead complement it.

Like the store on Apple’s website, the Tmall store will be participating in Apple’s “Red Friday” sales event later this week. Unlike Apple’s eBay store in the United States, the Tmall site sells brand-new products rather than refurbished ones.


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AAPL stock more than 3 percent up on China Mobile news

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After the fall in Apple’s stock value when the China Mobile failed to materialise as expected on 18th December, yesterday’s news that the deal had finally been concluded sent the stock shooting back up again, having climbed more than 3 percent at the time of writing (it was up 4% in pre-market trading but has settled).

With the WSJ having reported that 18th December was the day, the market was clearly jittery when nothing materialized. Everything had appeared to be in place: regulatory approval, Apple putting the handsets on sale in China on the opening weekend, China Mobile posters, a pre-order website, in-store displays – and 4G service up-and-running on schedule … 
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Delayed China Mobile iPhone launch may be due to renegotiations based on 5c vs 5s sales

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Photo: arstechnica.net

KGI’s Mingchi Kuo has suggested in a note to investors that the mystery of the apparent delay in the iPhone launching on the world’s largest carrier, China Mobile, may be due to last-minute renegotiations with Apple on volume discounts across the two new models.

We believe weak sales of iPhone 5C may trigger a re-negotiation of the Apple-China Mobile partnership. While previously we estimated that Apple originally planned the TD-LTE version would account for 30% of total iPhone 5C shipments, our latest survey indicates that demand for the TD-LTE iPhone 5C has declined dramatically due to 5S being far more popular than 5C among China Mobile subscribers […]

We believe this would necessitate a re-negotiation of the Apple-China Mobile deal and therefore defer its finalization …


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AAPL stock down as market ponders the mystery of the missing China Mobile deal

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AAPL stock took a 1.8 percent hit in pre-market trading as China Mobile not only failed to announce its iPhone launch today as had been expected, but its chairman Xi Guohua specifically told reporters that the world’s largest carrier had no announcement to make.

While neither Apple nor China Mobile ever officially confirmed today as the launch date, the Chinese government confirmed the date as the one on which 4G service would begin, China Mobile had said it would launch “a new brand” today and the WSJ seemed confident last month that today was the day.

The deal has been a very long time in the coming, but all the pieces of the puzzle looked to have fallen into place … 
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iPhone market share in China more than doubled following 5s and 5c launch

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Data from smartphone market intelligence specialist Counterpoint shows that iPhone market share in China more than doubled between September and October even before launching on the country’s biggest carrier, China Mobile.

Apple’s market share rose from just under 5 percent to 12 percent, taking it from 6th place to 3rd place, behind Samsung and Lenovo … 
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Pegatron faces renewed labor scrutiny after death of under-age worker at iPhone 5c factory [Updated]

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Update: Apple has issued a statement stating that it sent medical experts to investigate and found no link to the boy’s employment. It has not commented on the fact that the worker was under-age, but it has been revealed that he used his 21-year-old cousin’s ID to get the job.

Last month we sent independent medical experts from the U.S. and China to conduct an investigation of the (Pegatron) factory. While they have found no evidence of any link to working conditions there, we realize that is of little comfort to the families who have lost their loved ones.

Apple has a long-standing commitment to providing a safe and healthy workplace for every worker in our supply chain, and we have a team working with Pegatron at their facility to ensure that conditions meet our high standards.

Original story:

China Labor Watch says Pegatron has failed to properly explain the deaths of five young workers at a factory making the iPhone 5c, including one who was found to be just 15 years old, reports the Sydney Morning Herald.

Pegatron, the Taiwanese manufacturer that employed him, said the workplace environment at the Shanghai plant was not the cause of his illness. But a spokeswoman acknowledged that several other young workers at the factory had also died in the past few months […]

“Considering the sudden deaths of five people and the similar reason of the deaths, we believe there should be some relations between the tragedy and the working conditions in the factory,” said Li Qiang, who runs China Labor Watch … 
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WSJ: Apple and China Mobile strike a deal, iPhone finally headed to world’s largest mobile carrier around Dec. 18

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The Wall Street Journal reports that Apple has finally reached an agreement with China Mobile to carry the iPhone. China Mobile is currently the world’s largest mobile carrier with well over 700 million subscribers. Yesterday a subsidiary of the carrier started taking pre-orders for the smartphone, though the page was quickly pulled from its website.

[tweet https://twitter.com/MarketWatch/status/408416053140946945 align=’center’]

In September the advertisment above leaked to the media. The image is a promotion for the iPhone 5s and 5c running on China Mobile’s network. The Chinese government, which controls China Mobile, confirmed that the phone would be available on December 18th last month, although neither Apple nor China Mobile would actually confirm the rumor.

China Mobile subsidiary briefly accepting pre-orders for iPhones in possible soft launch

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With the iPhone launch on the biggest carrier in the world’s most populated market confirmed for 18th DecemberFortune spotted what appears to have been a soft launch in the city of Suzhou. The city is one of the richest in China, so would be a logical place for an early launch.

The attached screen grab comes from a website owned by a subsidiary of China Mobile Limited in Suzhou, a city of 5 million just west of Shanghai.

The site went live late Monday local time, when it began taking pre-orders for the iPhone 5S and iPhone 5C … 
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China Mobile launch for iPhone as good as confirmed for 18th December [Update: It’s official]

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Image: appadvice.com

Update: The Chinese government has now confirmed this date.

The iPhone looks set to be launched by China Mobile – the biggest carrier in the world’s biggest country – on Wednesday 18th December, reports the WSJ. While neither the carrier nor Apple have made a definitive announcement, China Mobile has said this is the date it will “introduce a new brand.”

The launch is expected during the company’s 4G global partners conference in Guangzhou, according to China Mobile’s website. An executive at the world’s largest mobile operator has said it is ready to start fourth-generation mobile services, though China has yet to issue 4G licenses. In September, China’s Telecom Equipment Certification Center gave Apple Inc.the final license necessary for the iPhone to run on China Mobile’s network … 
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Foxconn stops iPhone 5c production at one factory, switches capacity to 5s

Photo: Sunday Mirror

Foxconn is ceasing production of the iPhone 5c at one of its factories in order to boost production of the iPhone 5s, according to sources cited by Digitimes.

Foxconn Electronics (Hon Hai Precision Industry) will stop production of the iPhone 5c at its factory in Zhengzhou, northern China, and shift the capacity to iPhone 5s, according to industry sources.

Digitimes is not the most reliable of sources, but this one gels with other reports suggesting that Apple is cutting back on production of its plastic handset in order to keep up with demand for the iPhone 5s.

The reports can, of course, be viewed as indicating either success for the 5s or failure for the 5c. Given the numbers reported last month, following on from record opening weekend sales, it seems pretty clear that while Apple got its predictions wrong, the reason is good news rather than bad: more people than expected opting for the high-end handset.

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Tim Cook forges closer ties to China by joining board of prestigious Beijing university

In a move likely aimed at fostering high-level networking opportunities in China, Apple CEO Tim Cook has joined the advisory board of Tsinghua University’s School of Economics and Management (SEM), according to its website (via TechCrunch).

The board includes several key politicians, including Wang Qishan, the Secretary of the Central Commission for Discipline Inspection, the Communist party’s anti-corruption body; Chen Yuan, the Vice Chairperson of the 12th National Committee of the Chinese People’s Political Consultative Conference (CPPCC); Ma Kai, one of China’s fourth vice premiers; and Zhou Xiaochuan, the Vice Chairman of the 12th National Committee of the CPPCC.

Tim Cook has described China as a “hyper-market” for Apple, with the iPhone 5c reportedly developed largely with developing markets like China in mind, and the gold model of the iPhone 5s designed in part to appeal to Chinese buyers.

Like iPad 3, new iPad mini could be technically thicker to fit Retina Display

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Space Gray iPad mini 2 casing (via <a href="http://sonnydickson.com/2013/09/27/hands-on-with-the-ipad-mini-2-in-space-gray/">Sonny Dickson</a>)

One of the most exciting new features of the upcoming iPad mini successor is perhaps the long-rumored Retina display. Apple has been developing a Retina-version (Apple’s term for the crisper display found on iPhones, the larger iPads, and some MacBook Pros), but the company has been reluctant to ship it due to cost, hardware size, and battery-life concerns. Though for October 22nd, it sounds like Apple has an iPad mini with Retina display ready to go.

But, it could potentially have a very minor trade-off: some extra thickness and width that will likely not be noticeable to the human eye. Just like the the full-sized iPad went thicker (and heavier in that case) to accommodate the much higher-resolution Retina display, the iPad mini could slightly bulk up to fit the new display, according to Macotakara. At a conference in China, the website went hands-on with some purported cases for the next-generation iPad mini. These cases fit a device with a thickness of 7.5mm and width of of about 0.2mm wider than the current iPad mini…


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Apple now says iPhone 5s ships in 2-3 weeks, customers seeing mid-November deliveries

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Apple today has changed its iPhone 5s shipping estimates in the United States (and other countries such as China, Canada, and Australia), to note that the phones will ship in 2-3 weeks. Previously, Apple said that phones would ship in October. The high-end of the new quoted time will put some phones in the range of shipping during the first week of November…


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