Apple unveils its first Gold iPhone 5s TV video ad, ‘Metal Mastered’

Apple revealed its first magazine ads for the iPhone 5s this past week and they were gold, featuring the gold iPhone 5s. During today’s football games, Apple released its first TV ad with the same affinity for the ‘Midas model’.

The video above (via Verge) shows a similar video shown at the launch event with a quick demo of TouchID.

What conclusion can we draw from this?

Gold is best.

Update: Apple has added the ad to its website

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Chinese iPhone buyers desperate for gold turn to $2 stickers

The new gold color option for the iPhone 5s might be driving higher demand over the 5c in China, but for those unable to find or afford the more expensive model, gold stickers and skins have quickly become an inexpensive alternative. The Wall Street Journal reports that a long list of retailers in the country have started offering gold skins for the iPhone 5/5s, allowing users to give their iPhone a similar gold appearance for as little as $2.

“Dear, you don’t need to sell your kidney for the new iPhone,” one of the ads said.“Instead of paying 5288 yuan (the retail price of the 16-gigabyte iPhone 5S in China), you only need to spend 35 yuan to make your iPhone 5 look like a golden iPhone 5S in seconds.”

The report notes that online retailers through taobao.com have sold thousands of gold iPhone skins in less than a month, and there is certainly no shortage of similar options through Amazon and other online retailers.

The new gold iPhone is in limited supply at most retailers around the world, and even Apple’s own retail stores have had extremely limited supply of the model compared to other color options since the device’s launch on September 20.

As noted by WSJ, the gold iPhone 5s is considered somewhat of a status symbol in the country with local Chinese media often referring to the gold 5s model as “Tuhao Jin” or “local tyrant’s gold.” Read more

Samsung: We’ve been making gold phones longer than Apple has been making phones

With Apple’s new gold iPhone 5s getting the most attention of any of the new colorful iPhones it released earlier this month, Samsung wants you to know that it isn’t copying Apple with its new gold Galaxy S4.

In a blog post on its official Samsung Tomorrow blog titled, “Golden History of Samsung Phones,” the company makes a point of noting that it announced the Gold Galaxy S4 on August 27th and launched it in stores on September 8– over a week before Apple’s gold iPhone 5s launch. It also showed off some gold phones it’s made dating back to 2004.

Some were unreleased like special edition phones for the Olympics and one for Ocean’s 13, and Samsung notes that “this is definitely not a complete list of gold-colored products made by Samsung.” Read more

Microsoft ads distastefully take jabs at new iPhones, quickly get removed

Following the release of the new iPhone 5s and iPhone 5c, Microsoft has uploaded a video poking fun at the new Apple smartphones. The video pretends to be a “fly on the wall” during an Apple product development meeting, apparently attempting to make fun of the plastic materials and colors of the 5c.

The videos don’t exactly position Windows Phone against iOS, simply taking jabs at iOS without explaining any benefits of the Microsoft platform.

The ad also mentions iWatch development and the new gold iPhone 5s with fingerprint scanner. The video above follows our roundup of the latest iPhone parody videos (and some additional ones below). Several more videos from Microsoft are also below:

Update: The videos have been removed. 

Update 2: Mirror of one of the ads replaced above

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Apple officially unveils the next-gen ‘iPhone 5S’ w/ fingerprint sensor & new gold color option

As we were expecting, Apple just officially announced its new iPhone 5S live on stage during its event taking place now on the company’s Cupertino campus. The new iPhone 5S largely retains the same glass and aluminum design as Apple’s previous generation iPhone, but it does include upgraded internals, and a new gold color option and fingerprint sensor that we previously reported. The new iPhone 5S comes alongside the announcement of Apple’s much rumored lower-cost, plastic iPhone 5C unveiled during the event earlier today.

The iPhone 5s includes a new A7 chip, which Apple notes is the first 64-bit chip in a smartphone, something we reported previously that the company was testing. Apple says the new chip includes 2x general-purpose registers, 2x floating-point registers, and includes over 1 billion transistors on a 102mm2 die size. A7 makes the iPhone 5s over twice as fast in terms of speed, according to Apple, and also provides a 40x increase in CPU performance and 56X faster graphics. The new iPhone 5s hardware will also support Open GL/ES 3.0 and will still support 32 bit apps.

TouchID-iPhone5S-fingerprint-sensor-01Apple is also including a fingerprint sensor in the new iPhone 5s for a new security feature dubbed “Touch ID.” Embedded into the home button, the Touch ID capacitive sensor is 170 microns thin and will not only allow users to unlock their device, but also authenticate iTunes purchases.  Apple says that all fingerprints will be encrypted, stored securely and never uploaded to iCloud or its own servers. It also noted the fingerprint sensor will be able to support multiple fingerprints with the same device

The new iPhone 5s also include a new motion co-processor called the “M7″ that Apple says works alongside the A7. It’s able to measure motion data continuously, as well as measure gyroscope, compass, and accelerometer data.

M7 knows when you’re walking, running, or even driving. For example, Maps switches from driving to walking turn-by-turn navigation if, say, you park and continue on foot. Since M7 can tell when you’re in a moving vehicle, iPhone 5s won’t ask you to join Wi-Fi networks you pass by. And if your phone hasn’t moved for a while, like when you’re asleep, M7 reduces network pinging to spare your battery.

The new chip will work with new CoreMotion APIs in iOS 7 that will allow developers to identify user movement. The first to take advantage of the technology is Nike with a new app called “Nike+ Move”.

Battery life: Apple says the new iPhone 5S will get 10 hours of 3G talk time, 8 hours of 3G browsing,a nd 10 hours of LTE and WiFi browsing. You’ll also get around 250 hours standby and 10 hours of video, according to Apple.

The iPhone 5s packs in a new camera system with a dual LED true tone flash, a new five-element lens designed by Apple, a F2.2 aperture, a sensor with a 15 percent larger active area, auto stabilization, and bigger 1.5 micron pixels. The camera also includes a new burst mode that will continuously take photos a rate of 10fps, and the 120fps slow mo mode that we reported about back in July. Head below for iPhone 5s pricing and availability: Read more

Apple said to have tested 64-bit ‘A7′ chips for iPhone 5S, 31% speed increases reported

Screen Shot 2013-08-25 at 11.24.28 AM

As Apple’s iPhone 5S event approaches, some new details about the new device’s internals are emerging. Clayton Morris has claimed on Twitter that the iPhone 5S’s A7 processor is “running at about 31% faster” than the iPhone 5’s A6 chip. The iPhone 5’s A6 chip is dual-core, and it seems like the iPhone 5S will also remain dual-core.

However, there could be a major differentiator: 64-bit. We’ve independently heard claims that some of the iPhone 5S internal prototypes include 64-bit processors.

It’s unclear if 64-bit will make the cut, but it’s been in testing. We’re told that the 64-bit processing will assist the A7 chip in making animations, transparencies, and other iOS 7 graphical effects appear much more smoothly than on existing iOS Devices…

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iPhone 5S will come in gold & likely sport fingerprint sensor, iPad iOS 7 running behind

gold

Gold iPhone image created by Shop Le Monde

As Apple’s September 10th event iPhone event approaches, we’ve learned some additional details and have independently heard some of the already-floating around information regarding the upcoming announcements.

We’ve long been expecting Apple to launch an iPhone 5S at this upcoming event, an iPhone that looks almost identical to the iPhone 5 but with improved internals. For past iPhone “S” upgrades, like the iPhone 3GS and iPhone 4S, Apple has retained the same design and colors as the previous models. Black and white units in both of those cases.

But, we’ve heard, 2013 will be a bit different. Color will be a differentiator. Much like the much-rumored plastic iPhone will see Apple expand its color palette for iPhones, the iPhone 5S will move beyond the black/slate and white/silver options offered for the iPhone 5…

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New photos claim to show Apple’s rumored gold color option for iPhone 5S

Following several recent reports claiming that Apple was preparing to introduce a new gold color option for the next iPhone in addition to multiple color options rumored for a new low-cost iPhone, today MacBoutic (via Engadget) posted images allegedly showing the gold-colored back casing for the device.

Yesterday KGI’s Mingchi Kuo was the first reliable source to report that a next-generation iPhone would include “golden casing” alongside a new 128GB option. Previously, less reliable sources claimed also claimed that Apple had a gold iPhone in the works. Kuo also added that the next-generation iPhone will include “a sapphire home photo_3_iPhone_5S_Coque_Chassis_Orbutton with fingerprint  sensor,” something we’ve heard several times in recent months.

Curiously, the source of today’s photos says it “deliberately blurred the “Apple” logo and the words “iPhone” on the back” of the device.” It’s worth pointing out that we have no way to confirm if these are the real deal (we’ve certainly seen a lot of fakes floating around), and it’s easy to get your hands on color conversions that typically don’t include the Apple logo and other iPhone markings. Read more

‘iPhone 5S’ (plus gold model), ‘iPhone 5C’ will actually be names of next iPhones?

Apple’s next two iPhone models will be named iPhone 5S and iPhone 5C, according to a report from Japan-based Macotakara. With repeated reports and rumors of the next-generation iPhone retaining the same design as the iPhone 5, the “iPhone 5S” name has long been claimed and regarded as the name of the new flagship iPhone. Apple’s iPhone 4S and iPhone 3GS retained the designs of the iPhone 4 and iPhone 3G, respectively.

However, because of Apple’s surprise naming scheme for the third-generation iPad (The new iPad), an outright claim of the name “iPhone 5S” may be important to some interested in the upcoming device.

As for the “iPhone 5C,” this name gained attention when purported packaging materials for the upcoming, lower-cost, plastic iPhone surfaced in photos online. It is unclear what the “C” in “5C” could stand for, but speculation and logic points to the “C” standing for “color.” Like recent iPod touch models, this plastic iPhone is rumored to come in a series of colors…

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