John Sculley

Universal Studios has just released the first trailer for the upcoming Steve Jobs biopic. The trailer gives us our first on-screen look at star Michael Fassbender as the Apple co-founder, along with Seth Rogen as Steve Wozniak, Kate Winslet as Mac engineer Joanna Hoffman, and Jeff Daniels as John Sculley.

Photos from the set previously showed us Fassbender and Rogen in costume, but the images in the trailer appear to be from a different scene. The film, which was written by Aaron Sorkin and directed by Danny Boyle, will hit theaters in October.

Earlier this year the movie’s script leaked, revealing key details about the plot. You can view the trailer below:

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While we haven’t gotten many details about the Aaron Sorkin-penned screenplay based on Walter Isaacson’s Steve Jobs biography, we have previously learned that it will focus on three separate days in the life of the Apple co-founder, with each 30-minute act taking place just before a major product announcement. We also know that Michael Fassbender will star alongside Seth Rogen, Michael Stuhlbarg, Kate Winslet, Perla Haney-Jardine, and Jeff Daniels.

Today we got our hands on a copy of the screenplay (or at least a February 2014 draft of it) which reveals what many already may have already suspected based on previous reports: the three products Jobs will unveil during the biopic are the original Macintosh, the NeXT Cube, and the iMac.

The film opens with… (Read more)

With filming of the Aaron Sorkin-written Steve Jobs biopic based on Walter Isaacson’s official biography kicking off in recent days, Universal Pictures has shared an official release date for the film. According to CNBC, the film’s studio says the Jobs film will be released in theaters later this year on October 9th, 2015.
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Image via <a href="http://www.cnet.com/news/lights-camera-apple-filming-starts-for-new-steve-jobs-biopic/" target="_blank">CNET</a>

The Sony- Universal-produced Steve Jobs biopic starring Michael Fassbender has finally started filming after what seemed like an endless array of cast and crew changes. CNET spotted production crews setting up at the Los Altos childhood home of Steve Jobs earlier today.

As was revealed last year, the movie, written by Aaron Sorkin and directed by Danny Boyle, will likely feature only a handful of locations, including the former Jobs home garage. While Fassbender is set to play Jobs, several other cast members have been tapped to portray other prominent individuals in the executive’s life.

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Michael Fassbender will reportedly play Steve Jobs in the upcoming biopic

While we’ve already learned some interesting details about the upcoming Steve Jobs biopic from the recently leaked Sony Pictures files, it seems there’s still more to be gleaned from the company’s documents. As the Verge notes today, new emails have revealed the possible settings for the film, which include “two auditoriums, a restaurant, and a garage.”

Those locations were included in an email sent from screenwriter Aaron Sorkin, who, along with director Danny Boyle, will be taking the film to Universal Pictures for production after working with Sony on it for several years.

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The Wrap reports that Universal Pictures is eyeing The Newsroom (and Dumb & Dumber) star Jeff Daniels to perform as former Apple CEO John Sculley in the upcoming Steve Jobs movie by Aaron Sorkin. Daniels would be reunited with Sorkin and Scott Rudin, executive producers of The Newsroom, starring alongside Michael Fassbender as Steve Jobs and Seth Rogen as Steve Wozniak.
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[youtube=http://www.youtube.com/watch?v=wBCUzydKSng&start=3514]

Former Apple CEO John Sculley recently attended a South Florida Technology Alliance event to discuss Apple and the genesis of tablet computing, specifically: the Newton MessagePad and ARM Processor.

The MessagePad is the first series of ARM 610 RISC processor-based mobile devices developed by Apple for the Newton OS platform in 1993. Since then, it has become the dominant platform for mobile computing.

“Handwriting was never intended to be a very important aspect of it. […] It was really much more about the fact that you could hold this thing in your hand and it would do a lot of the graphics that you would see on the Macintosh,” explained Sculley at SFTA.

The tablet-like digital assistant spurred a flurry of models with various ARM processor. The series is generally remembered as a market flop now, of course, but Apple’s ARM initiative essentially paved the way for greatness. As The Next Web first noted, the iPhone today uses a by-product of the Newton MessagePad’s specifically designed ARM core.

“No microprocessor existed that would allow you to do mobile graphics-based software,” Sculley revealed, while discussing the birth of ARM.

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Photo courtesy of BBC

John Sculley, former vice-president and president of PepsiCo and CEO of Apple between 1983 and 1993, is adamant that Apple —not incumbents such as Samsung— is poised to change the first principles of the television experience. Sculley also confessed in an interview with BBC that has not read Walter Isaacson’s authorized biography of Apple’s late cofounder and CEO. Nevertheless, the executive turned investor underscored Apple’s history of past industry disruptions while opining that the television industry is about to experience Apple’s magic touch:

I think that Apple has revolutionized every other consumer industry, why not television? I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.

Sculely, 72, is a Silicon Valley investor nowadays, and dispelled some “myths” about his tense relationship with Apple’s cofounder. He said he did not fire Jobs, insisting they had “a terrific relationship when things were going well.” Heck, even Rupert Murdoch is commenting about Apple television, writing on Twitter this morning: “All talk is about coming Apple TV. Plenty of apprehension, no firm facts but eyes on their enormous cash pile”.

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