London Stories April 9, 2015

Tim Cook reported to be in Paris, likely for Apple Watch launch in Galeries Lafayette (update: or not)

Update: Another French site, Macplus, says it has “confirmation” that Cook will not be in Paris tomorrow, but does not state a source for this.

Mac4Ever is reporting that Apple CEO Tim Cook is in Paris, likely for the Apple Watch launch in the upmarket Galeries Lafayette department store. The Apple Watch section of the store spans four balconies and is set for its grand opening at 9am tomorrow.

The similar section within the Selfridges department store in London opens the same day, and with the two cities just a 45-minute flight (or 2 hour train away, it seems likely Cook will put in an appearance there too. Visits to nearby Apple Stores in both cities also seem a reasonable bet, London’s Regent Street store is very close to Selfridges.

The watch saw mixed reviews yesterday, with the general consensus that it was easily the best smartwatch on the market but suffered from a number of usability issues–and several reviewers were still trying to figure out whether it really had a useful role to play in their daily lives.

London Stories March 27, 2015

selfridges

We reported last month that Apple was creating Apple Watch displays inside department stores in London and Paris, adding earlier this month that Tokyo was joining the party. All three stores-within-a-store are now official, with entries on Apple’s website. As we previously noted, the locations are Selfridges in LondonGaleries Lafayette in Paris and Isetan Shinjuku in Tokyo.

All three are opening on April 10th, the same day Apple Watchs are available for preview and pre-orders in Apple’s own retail stores, and are being given a high-profile presence in each department store …  expand full story

London Stories February 27, 2015

Tim Cook’s international tour continues. After visiting BILDChancellor Angela Merkel and an Apple Store in Germany, and President Reuven Rivlin in Israel, he was photographed today in the Apple Store in London’s Covent Garden.

Business Insider pulled together a few tweets in which Cook gave Apple Watch demos to surprised customers, and posed for selfies with store employees …  expand full story

London Stories February 26, 2015

Apple has added some nice new touches to Apple Maps with animated 3D imagery for iconic landmarks starting with the UK. Apple Maps now shows the correct time on Big Ben and a rotating London Eye when users viewing the landmarks access the app’s 3D Flyover feature.

Videos showing off the animated London Eye and Big Ben in Apple Maps are below: expand full story

London Stories January 10, 2015

Apple showcases iPad with creative Smart Cover storefront display at Apple Store

Apple has had some interesting retail storefront displays for the iPhone, iPad and Mac in the past, but its latest effort all but tops the cake. At the iconic Apple Store on Regent Street in London, the Cupertino-based company now has a row of iPads on display with colorful Smart Covers that automatically open and close.

This video (from Vid.Me) does not explain how the Smart Covers are able to move on their own, although magnets underneath the shelf are almost certainly involved. Anyone who has used a Smart Cover knows that the accessory is not actually able to open and close by itself, but that hasn’t stopped some customers from inquiring about the trick at Apple Stores.

London Stories December 17, 2014

A new UK job listing posted on Apple’s website and uncovered by iClarified indicates that the company is planning to expands its payment service into Europe and elsewhere. It shouldn’t come as a big surprise that Apple wants to put its iPhone 6-based payment system into as many hands worldwide as possible, but this is one of the first indications of a move in that direction.

The intern will be part of a new London-based team that will help roll the product out across Europe, the Middle East, India, and Asia. Specifically the intern will be responsible for handling contracts and non-disclosure agreements between Apple and third-parties like banks and retailers.

expand full story

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