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Feature Request: 7 ways Apple Music Connect could be improved to prevent it from being the next Ping

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Apple’s history when it comes to social networks is not the brightest. The company launched the infamous Ping social networking tool back in 2010, only to shut it down two years later. This year, alongside the announcement of the highly anticipated Apple Music streaming service, the company launched Connect, a different take on a social network based entirely around music. Connect is much different from traditional social networks like Twitter and Facebook, though.

To unveil Connect, Apple brought out popular hip-hop artists Drake, who gave the service a ringing endorsement, as well as Trent Reznor. Drake touted that the service would provide a revolutionary way for artists to interact with their fans, but 8 months after the launch of Connect, it has yet to catch on with artists and listeners alike. Likewise, the feature hasn’t really received any updates or improvements from Apple in that time period either and there are certainly things that could be improved. Read on to find out some ways in which Apple Music could be enhanced…


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Secret developers launch new notification-focused app called Ping

The developers behind the controversial Secret social app have launched another piece of iOS software today. The new app is called Ping and its entire purpose is to send you notifications when certain events happen. It’s essentially like an automated version of Yo.

When you first launch Ping, you’ll be presented with a screen that allows you to choose what topics you want to be notified about. This can be anything from weather updates to “pickup lines for Friday night.” After you’ve picked a few topics to subscribe to, you close the app and wait. When there’s a change to one of those topics, you’ll get a push notification.

There’s not really much to the application beyond that. New topics can be pushed over-the-air by the developers, and you’ll be notified when new ones become available (several new ones have been added just since the app launched a few hours ago). The developers say that as you use the application it will learn to adapt to what you like or don’t like based on your usage.

Ping is free on the iOS App Store.

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‘Ping’ brings iMessage-like functionality to email

iOS has seen its fair share of new email applications over the past few years. Most notably, Mailbox found itself overly popular and was eventually acquired by Dropbox. Now, a new mail app called Ping will take email another step forward by bringing in new features that are, by far, revolutionary.

The most notable feature is the iMessage-like responses: if you are emailing with another Ping user, it turns your email into a chat where each user can see when the other is typing and emails appear instantly.

The app also allows you to set custom notifications per contact, so you can know if you really need to dig into your mail app and respond quickly.

Ping will be launching September 18th, but you can reserve your spot today at PingApp.com. I’m betting this app will be much more successful than Apple’s Ping social network…

Ping reimagines email from the inside out with the following capabilities:

  • A smart, people-centric feed: Organize messages by people and groups of people, then everything else (subscriptions, newsletters, etc.) so messaging history with each person and group is in ongoing, contextual streams, like chat. Emails from the most important people and groups are in one feed so you can immediately see what matters most, while subscriptions, newsletters and marketing emails are automatically filtered into a separate workspace.
  • A playful, easy interface: Communicate in a natural, dynamic environment with rich media sharing (personal photos, Web photos, video), voice recording, video chat, doodling and the all bells and whistles that make chatting fun. By eschewing the formal, antiquated letter format, unnatural terms like “Best Regards” are no longer a part of conversations with your colleagues or friends.

And, for the utility-minded, Ping offers:

  • Super real-time responses: Receive emails the exact moment they come in, seconds before you would using any native mobile email app. Users can even see when another person is typing, as you would with iMessage or chat.
  • Better notifications: Stop checking your phone every time it buzzes. Assign custom notification alerts for different types of messages and contacts, and keep it in your pocket.
  • Instant access to shared media: See all recent attachments and documents within a conversation by flipping your phone to horizontal view.
  • Snooze: Hit the Couch button to save messages for later.
  • Quick search: Find friends or conversations instantly with a universal search bar.

By supporting real-time messaging, document and photo sharing, voice and video calls, and more, Ping brings it all together, eliminating the need to use multiple apps to stay in touch. Ping syncs with desktop emails so chats, documents and media are stored right in your cloud, not in a separate app that wipes out your history when you stop using it. Ping solves the fragmentation issues associated with many messaging apps because it’s an open platform and is not limited to communication within the app itself.

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Cook: Apple is considering killing off Ping, admits it has to be more social

While agreeing that Apple has to do more social network-type features, CEO Tim Cook noted at the D10 conference in California tonight that the company will consider killing the Ping social network feature baked into iTunes due to a lack of interest among users. He did mention that social has to be a focus despite Apple not necessarily having to own a social network, and he noted upcoming Twitter, Game Center, and iMessage integration in Mountain Lion bring new social elements:

What happened to Ping?

Cook: Apple doesn’t have to own a social network, but does Apple have to be social? Yes…You’ll see us integrate Twitter into the Mac OS as we introduce Mountain Lion. Game Center and iMessage could be thought of as social… We tried Ping and I think the customer voted and said this isn’t something that I want to put a lot of energy into… Will we kill it? I don’t know. We’ll look at that.

Poll: How long until Apple buys Twitter?

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As of today, Twitter is baked into both iOS and MacOS X on a relatively low-level. Apple’s own social network Ping has yet to gather any steam in the marketplace. Facebook and Google are both growing their social networks like crazy while they are increasing in value.

Apple has $100 billion in its pocket, and CEO Tim Cook said at a recent Goldman Sachs event that he is looking for innovative ways to spend the money.

Do you think Apple will buy Twitter? If so, when?


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