iPhone

Apple is about to unveil its flagship new iPhones: iPhone 18 Pro and iPhone Ultra. Price will be an obvious advantage for the Pro line, but here are several other ways iPhone 18 Pro will have an edge over the more expensive Ultra model.

Apple has moved through 2026 in bursts. First came a new AirTag in January, followed by a packed March launch cycle and two major Mac updates in August. Add everything up, and Apple has announced 11 new hardware products this year, with its biggest event still ahead.

In a report published today, Counterpoint Research says Apple once again secured five spots among the world’s 10 best-selling smartphones during the second quarter of 2026. Here are the details.

Leaker Evan Blass has just posted what he claims are the three colors coming to iPhone Ultra, and they include a surprising red option.

Update: Mark Gurman posted on X that there’s no red option coming for iPhone Ultra, directly disputing Blass’s claim. Original article below.

The iPhone Ultra will be unveiled very soon at the just-confirmed September 9 event. Apple’s foldable will debut seven years after competing products, but three key iPhone Ultra features should make the wait worth it. Here’s what’s coming.

Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first foldable iPhone. The event will take place on September 9 at 10 am, PT. The tagline reads “Surprise and shine,” and the invitation features a glowing Apple logo with a sun shining through.

Today Apple unveiled its M6 chip, the first of a new chip generation that will soon include iPhone 18 Pro’s A20 Pro. Here’s what the M6 reveals about iPhone 18 Pro gains to expect.

OpenAI CEO Sam Altman says that AI is still awaiting its iPhone moment, and that he needs to learn a key lesson from Apple.

He also admits that he was overly ambitious in his idea of how quickly AI would disrupt the economy, but thinks that, paradoxically, the tech will create new opportunities for businesses that don’t use it …

Apple’s first foldable iPhone will reportedly be announced in just over two weeks. Despite potentially being branded as the “iPhone Ultra” and priced at over $2,000, it will have several big limitations.

Apple will launch the iPhone 18 Pro soon, and a new report indicates its price might not be as high as several analysts have suggested. Here are the details.

We’re just a few weeks away from the rumored launch of the foldable iPhone Ultra. As we’ve written before, excitement for the device is mounting.

A new report from Bloomberg today outlines what people inside Apple who have used the iPhone Ultra love about it.

Earlier this month, Google unveiled its new Pixel 11 lineup. The phones themselves were rather similar compared to the previous Pixel 10 lineup, though they offer a few delightful quality of life improvements. One of those is a new set of camera processing options – allowing you to have far more control over what your photo will look like.

On the cusp of the iPhone 18 Pro release, I’m hoping Apple offers something similar to this.

Update: Officially announced for September 9 — two weeks away.

When should we expect the iPhone 18 Pro event, and when will Apple officially announce the date? Apple hasn’t sent invitations yet, but its announcement history gives us a remarkably consistent window.

Apple’s new flagship iPhone 18 Pro and iPhone Ultra will be unveiled soon, following the same release pattern the company has kept for years. Here’s when to expect the iPhone 18 Pro announcement and release date, plus details on the lineup.

iPhone 18 Pro will be unveiled next month, and many iPhone users might be asking: what’s going to be truly different this year? Here are some key ways Apple plans to differentiate iPhone 18 Pro from prior models, per the latest rumors.

Four Counterpoint Research reports published this week reveal drops in smartphone sales and shipments in India, Latin America, Europe, and China. Here are the reports.

Apple’s big September event is just weeks away, but there’s one key product that all reporting indicates will be missing: the base iPhone 18. Here’s when to expect its launch.

Since iOS 5 in 2011, the iPhone and iPad have included Notification Center, a central place to find alerts from various apps in chronological order.

Starting with iOS 27, Apple is making a major change to how users open Notification Center on iPhone and iPad.

iOS 27 is currently in beta, and the behavior has changed slightly between the first two releases. However, sixth developer betas so far show this change will ship this fall — even if I’d change it.

iPhone 18 Pro and Pro Max will launch next month, and in addition to packing a variety of new features, there are three design changes reportedly coming. Here’s what rumors say to expect.

iPhone 18 Pro and iPhone Ultra will be unveiled next month with a new A20 Pro chip, and this weekend a reputable leaker shared performance gains to expect per supply chain sources.