Apple seemingly turns to Tumblr to promote the iPhone 5c

Screen Shot 2014-03-02 at 7.43.35 AM

Apple appears to have taken to Tumblr to start up a new advertising campaign for the iPhone 5c. The campaign is called “Every color has a story,” and the webpage called “ISee5c” appeared within the past couple of days.

The advertisements are videos portraying different iPhone 5c phone colors and case colors. Each roughly 15 second video plays a different song and showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers…

Read more

Tim Cook: iPhone 5c popular among first-time iPhone buyers, but not as popular as expected

cook-5c

During today’s earnings call, Apple CEO Tim Cook noted that the iPhone 5c was the most popular choice among new iPhone users. However, the colorful new lower-end device did not meet the company’s expectations in sales. Despite the fact that iPhone 5s sales came in above Apple’s target, the iPhone category overall significantly missed analysts’ projected sales mark of 55 million units.

It’s likely that Apple misjudged the low-end smartphone market here, believing that users would jump at the chance for a “new” iPhone at a lower price than usual. Smartphone shoppers don’t seem to be taking the bait, instead opting for the more expensive, more “premium” 5s or going elsewhere. It’s hard to say they’re making the wrong call, considering that the iPhone 5c is actually much closer in specs to the previous generation than it is to the latest model, which seems to be more than worth its $100 premium.

Read more

iPhone 5c goes on sale for just $27 with a two-year agreement this Friday at Wal-Mart

iPhone-5cUpdate: Best Buy is currently taking $75 off all iPhone 5s models.

Update 2:  Starting today MacMall Retail Stores will offer the iPhone 5c for $19.99 and the iPhone 5s at $119.99.

The holiday deals just keep getting better for Apple fans. Wal-Mart shoppers will be able to get the new iPhone 5c for only $27 with a new two-year contract starting this Friday. The phone typically goes for $99, putting the total discount at $72. Following the 5c’s launch earlier this year, we noted that its higher-end counterpart, the 5s, was outselling it two-to-one. It seems Wal-Mart is quite interested in moving some stock to try to even those numbers out.

Special deals on other Apple devices will be available the same day, including the iPhone 5s at $127 with a contract, a savings of—you guessed it—$72. The retailer is also planning to offer a $50 gift card with the purchase of a new iPad mini. And of course no Apple sale would be complete without discounted iTunes gift cards. A $30 card will only set you back $25 during the sale.

To keep up with all of the latest holiday sales on Apple gear and more, be sure to check out our sister site 9to5Toys, and subscribe to the new Safari push notifications feature to make sure you’re always up-to-date with the latest deals.

Read more

This is what the 5c ‘Crocs’ case would look like for the iPhone 5s

img_0018

When Apple launched the iPhone 5s and iPhone 5c earlier this fall, the company also debuted accompanying cases. To match the plastic colors of the 5c, Apple launched a “Crocs-like” case for  the phone with holes on the back.

The iPhone 5s launched alongside a leather case in multiple colors. Now, technology writer Michael Andrew shares photos of what he claims to be a prototype version of the 5c case for the 5s.

There are, however, two crucial differences between the iPhone 5C version of the case that was meant for the iPhone 5/5S and the actual, official iPhone 5C case that was released to the public:

  • Instead of the seven-by-five grid of holes that is on the back of the released iPhone 5C case, the case for the iPhone 5/5S sports a subtly different six-by-five grid of holes.
  • Unlike on the iPhone 5C case, the top and bottom of the iPhone 5/5S is not protected by the silicon case.

We can’t verify that these photos represent an actual Apple prototype, but they, nonetheless, show what the 5c case would look like if designed for the 5s’s body. Another photo is below:

Read more

Wall Street Journal backs up analyst reports that Apple is reducing component orders for iPhone 5c

iphone-5c-deal-9to5toys

The Wall Street Journal is reporting that Apple is cutting component orders for the iPhone 5c by up to a third, reiterating the news that Apple is curtailing iPhone 5c production. This backs up a multitude of reports by industry analysts, which said that iPhone 5c demand is weaker than Apple’s initial expectations.

Apple told its Taiwanese assemblers Pegatron Corp. and Hon Hai Precision Industry Co. that shipments of the iPhone 5C in the fourth quarter would be cut, the people said. Pegatron, which analysts say assembles two thirds of the iPhone 5Cs, was told orders would be cut by less than 20%, said a person familiar with the matter. Hon Hai, which assembles the remaining low-cost iPhones, was told orders would be cut by a third, said two people familiar with the matter.

In the past, Apple CEO Tim Cook has cautioned against supplier shipments analysis as an indicator of sales performance, saying that Apple sources components from multiple manufacturers. However, the sheer number of independent reports about cuts to iPhone 5c suggests there is some underlying truth to the story. On the flip side, iPhone 5s sales seem to be booming, doing better than predicted.

Read more

Production analysis disputes claims of 5s outselling 5c; forecasts combined sales of 50-55M in Q4

iphone

KGI’s Mingchi Kuo, an analyst with an excellent track record, has disputed an earlier suggestion by web analytics company Localytics that the iPhone 5s is outselling the 5c three-to-one, suggesting that actual sales are closer to 50/50 – with 5c sales actually likely to be somewhat higher.

KGI estimates that the 9M initial sales comprised 3.5-4.5M iPhone 5s, and 4.5-5.5M iPhone 5c.

The confidential briefing document points out that analytics data is based on activation (or, more specifically, use of the phone to browse the web and run certain apps), which is not the same as sales. KGI’s estimates are based on production numbers …  Read more