Ahead of Apple’s media press event on Monday, Apple has added a new Apple Events app for the fourth-generation Apple TV. The Apple Events channel lets Apple TV users watch the livestream of Apple’s announcements from their television. Unlike previous generations of Apple TV, the Apple Events app does not appear automatically on the Home Screen. Instead, users must find the app in the tvOS App Store and download it to their device.
Apple events March 17
Apple events September 8, 2015
In what was a notable change this summer, Apple opted to not remove the dedicated Apple Events channel on Apple TV after WWDC 2015 as it has done several weeks after media events in the past. Instead the Apple Events channel has become a permanent app on the Apple TV, serving as a central spot for viewing prior major product announcements without relying on searching the YouTube channel (which has since been removed from Apple TV 2 boxes).
Ahead of prior events, though, the reappearance of the Apple Events channel has been a bit of a ritual that drums up excitement and signals that Apple is indeed livestreaming its upcoming event. Apple has recently moved to livestreaming every event (in the past it was not guaranteed) and we already knew tomorrow’s iPhone 6S and Apple TV 4 event would be broadcasted live, but there’s still a pre-event change on the Apple Events channel awaiting Apple TV users.
Just hours before the iPhone 6S announcement kicks off in San Francisco, Apple has refreshed the Apple Events channel with a new icon matching the event teaser artwork and more. expand full story
Apple events September 9, 2014
Apple announced on Thursday that it will broadcast this year’s iPhone event live for Safari and Apple TV users, and today Apple TV has revived the dedicated Apple Events channel for viewing the announcement live during the event. The channel usually remains for a short time after the event for on-demand viewing. As always, we’ll be sharing major announcements from Apple’s event for those who cannot view the live stream throughout the event. expand full story