Apple today released an updated aerial shot of the construction progress of its Campus 2 project in Cupertino, California. The new shot was made available on the City of Cupertino’s official website and continues to show the steady progress including more groundwork made on the future headquarters. expand full story
Cupertino ▪ February 28
Cupertino ▪ February 12
First announced by Steve Jobs in 2006, Apple kicked off construction on its new 176-acre “Campus 2″ in late 2013/early 2014 and expects to move in around 12,000 of its employees when the project is complete. Apple currently plans to wrap up construction by late 2016, so it’s possible the company could move into the new 2.8 million sq ft location starting sometime in early 2017.
Apple has been providing sporadic updates on progress on the site, but we have a more comprehensive timeline below that we’ll update as we follow along with Apple’s progress on the under-construction Campus 2 facility in Cupertino. expand full story
Cupertino ▪ February 2
Cupertino ▪ January 31
Apple is preparing to take some pages out of the traditional jewelry store playbook. For the upcoming 18-karat gold Apple Watch Edition, Apple is planning several new features for its retail stores to support the device. As we reported several months ago, Apple is planning on allowing customers to actually try on the watches and test out different band styles inside of stores. With the high-expected price tag of the gold watch models, Apple will also step up its security features for stores…
Cupertino ▪ January 22
Although Apple has said that the Apple Watch will need to be charged nightly, the company has not disclosed any details on how long the wearable’s battery will last. For the first time, people with knowledge of the Apple Watch’s development have provided us with the specific performance targets Apple wants to achieve for the Apple Watch battery, but the actual numbers may fall short of those targets.
According to our sources, Apple opted to use a relatively powerful processor and high-quality screen for the Apple Watch, both of which contribute to significant power drain. Running a stripped-down version of iOS codenamed SkiHill, the Apple S1 chip inside the Apple Watch is surprisingly close in performance to the version of Apple’s A5 processor found inside the current-generation iPod touch, while the Retina-class color display is capable of updating at a fluid 60 frames per second.
Apple initially wanted the Apple Watch battery to provide roughly one full day of usage, mixing a comparatively small amount of active use with a larger amount of passive use. As of 2014, Apple wanted the Watch to provide roughly 2.5 to 4 hours of active application use versus 19 hours of combined active/passive use, 3 days of pure standby time, or 4 days if left in a sleeping mode. Sources, however, say that Apple will only likely achieve approximately 2-3 days in either the standby or low-power modes…
Cupertino ▪ January 19
Following the last updated aerial shot of its under construction “Campus 2” earlier this month, Apple today shared a new shot that shows significant progress being made on the main structure and surrounding campus. As always, Apple shared the shot through the City of Cupertino’s webpage that provides traffic alerts and project updates for locals. expand full story