environment ▪ May 12

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Greenpeace today released an update to its “Clicking Clean: A Guide to Building the Green Internet” report, showing that Apple continues to lead among tech companies when it comes to renewable energy efforts. The report notes that Apple has been “most aggressive” with its renewable energy projects including a number of new initiatives and continuing to maintain “its claim of a 100% renewably powered cloud for another year.” expand full story

environment ▪ April 22

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As part of Apple’s push for a greener environment, the company has changed up its physical signage outside Apple Stores around the world to celebrate Earth Day. The updated logos are mostly the same but the leaf section is tinted green. The celebration can be seen at Apple Stores worldwide.

Apple has also put the Apple logo with the green adornments in some places online, such as on its YouTube account. Apple’s homepage is currently dominated by its environmental initiatives for the occasion, with the launch of Apple Watch relegated to one of the smaller summary panels.

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environment ▪ April 16

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Through a press release and a post on Medium by Apple VP Lisa Jackson, Apple and The Conservation Fund have today announced a ‘breakthrough’ arrangement for sustainability. The deal involves Apple purchasing 36,000 acres of forest land in the eastern United States.

Apple will use the paper from the forests for sustainable product packaging with guarantees to ensure that “forests stay forests” and harvested timber is done so in a sustainable way.

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environment ▪ February 23

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Apple has announced that it will be spending €1.7B ($1.92B) on two new European data centers, each of which will be among the largest in the world at 166,000 square metres (1.8M square feet)–three times larger than the company’s North Carolina facility.

One will be in Ireland, the other in Denmark, with each set to begin operations in 2017. Apple says that the facilities will provide online services across Europe, including the iTunes Store, App Store, iMessage, Apple Maps and Siri.

We are grateful for Apple’s continued success in Europe and proud that our investment supports communities across the continent,” said Tim Cook, Apple’s CEO. “This significant new investment represents Apple’s biggest project in Europe to date.”

As with all of Apple’s data centers around the world, the new centres will be powered entirely by clean, renewable energy …  expand full story

environment ▪ September 30, 2014

environment ▪ September 22, 2014

Tim Cook Climate Week NYC

As we shared this morning, Apple CEO Tim Cook today participated in the Climate Week NYC environment-focused conference to speak on behalf of Apple and the company’s efforts on preserving the planet. During his interview, Cook stated that Apple’s new headquarters will be what he thinks is the greenest building on the planet:

“We’re building a new headquarters that will, I think, be the greenest building on the planet. It’ll be a center for innovation, and it’s something clearly our employees want and we want.

Cook’s comments came in the context of discussing Apple’s efforts to monitor the environmental impact of the supply chain behind Apple’s products, not just Apple-operated facilities and improving the carbon footprint of other facilities. Cook echoed past comments by saying that Apple will focus on the supply chain “in a major way.” expand full story

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