Greenpeace today released an update to its “Clicking Clean: A Guide to Building the Green Internet” report, showing that Apple continues to lead among tech companies when it comes to renewable energy efforts. The report notes that Apple has been “most aggressive” with its renewable energy projects including a number of new initiatives and continuing to maintain “its claim of a 100% renewably powered cloud for another year.” expand full story
Greenpeace ▪ May 12
Greenpeace ▪ July 30, 2014
After showing more journalists around its solar-powered North Carolina data center (where it is building a third solar farm), Apple says that its new focus for renewable energy is its supply chain. The Guardian reports that the sapphire factory in Arizona forms part of this initiative.
The company is also moving to install solar and geothermal power at a plant in Mesa, Arizona that has been manufacturing sapphire glass. Apple would not directly comment on the Arizona factory but the state’s governor, Jan Brewer, has publicly praised the company’s decision to relocate there and to use solar and geothermal in manufacturing.
Apple’s VP of environmental initiatives Lisa Jackson said that the company is conscious that its supply chain cannot claim the same green credentials as Apple itself … expand full story
Greenpeace ▪ April 2, 2014
As Business Insider points out, Apple’s renewable energy efforts have ranked it well on Greenpeace’s “Clicking Clean: How Companies are Creating the Green Internet” study. Apple scored an “A” rating in ‘energy transparency’, ‘renewable energy commitment & siting policy’, and ‘renewable energy deployment & advocacy’, while it scored a “B” in ‘energy efficiency & mitigation’. Facebook and Google both averaged well in the same categories, while Amazon, Microsoft, and Twitter all scored poor to dismal ratings in each category. Full report card below: expand full story
Greenpeace ▪ May 29, 2013
Following Tim Cook’s announcement last night that former EPA administrator Lisa Jackson would be joining Apple to head up environmental responsibilities, Greenpeace has issued a statement calling the hire “a bold move” that could “make Apple the top environmental leader in the tech sector”:
“Apple has made a bold move in hiring Lisa Jackson, a proven advocate with a track record of combating toxic waste and the dirty energy that causes global warming, two of Apple’s biggest challenges as it continues to grow,” says Greenpeace’s Senior IT Analyst Gary Cook. ”Jackson can make Apple the top environmental leader in the tech sector by helping the company use its influence to push electric utilities and governments to provide the clean energy that both Apple and America need right now.”
Apple has come under pressure from Greenpeace a few times in recent years and at one point accused the company of powering its iCloud service with ‘dirty coal energy.’ Last year Apple dropped to No.6 in the organization’s 18th annual Guide to Green Electronics due to lack of transparency on a number of environmental related issues including GHG emission reporting, clean energy advocacy, and further information on its management of toxic chemicals.
Greenpeace ▪ November 19, 2012
Greenpeace ▪ July 12, 2012