iPhone 5 ▪ March 16

Christy Turlington Burns & Tim Cook

Apple has shown off the Apple Watch at a special event now on two occasions: first after the iPhone 6 last September, then after the new 12-inch MacBook last week. We know how the Apple Watch will look, how much it will cost, when we can buy it and for how much. Many developers are ready to ship apps for the Apple Watch, and we’re already seeing an accessory market for Apple’s wearable.

Since last week’s event, I’ve been thinking about why Apple might have chosen to have its second Apple Watch unveiling more than a month before people can actually buy the device. My conclusion? It’s complicated, but mostly necessary considering the complexity of actually buying the right watch.

Apple’s motivation is to ensure that you have an iPhone 5 or later before next month, and that you have the answer to a number of questions including how many millimeters your wrist measures if you plan to pre-order before trying on an Apple Watch. And because we know how major iPhone launches go with getting the exact model you want, pre-ordering will be the first opportunity to secure the Apple Watch of your choice or risk waiting even longer. expand full story

iPhone 5 ▪ March 5

Apple Pay iPhone 6

Ahead of likely Apple Watch and Apple Pay announcements on Monday during Apple’s ‘Spring forward’ event, Apple has spruced up the main Apple Pay site to further highlight the Watch’s compatibility with Apple Pay and clarify frequently asked questions about the service for merchants. Changes to the site include a dedicated page for finding out where to use Apple Pay, and a new FAQ support document to help merchants learn about Apple Pay and start accepting the mobile payment service. expand full story

iPhone 5 ▪ February 11

iPhone 5 ▪ January 5

iPhone 5 ▪ December 17, 2014

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