Apple’s Ahrendts to oversee slew of new China, Italy, U.S. stores as organizational restructuring planned

Seeking to enhance Apple’s retail store divison and bring the customer experience to higher levels, new Apple Senior Vice President of Retail and Online Stores Angela Ahrendts is planning a fundamental restructuring of Apple’s retail stores as she prepares a series of new store openings across the globe for the second half of 2014 and first half of 2015…

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Angela Ahrendts’ first memo to Apple Retail employees: ‘together we will continue to enrich lives and communities’

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

After being on the job for approximately a month and a half, new Apple Senior VP of Retail and Online Stores Angela Ahrendts has sent her first memo to Apple Retail employees. In the memo, Ahrendts discusses Apple’s culture, her visits to stores thus far, and her plans for the future.

“I have spent most of my time getting to know and understand the many functions and teams in Cupertino, along with our short and long term initiatives. I was thrilled to meet many of you at stores in San Francisco and London this month, and I’m looking forward to Tokyo and the Omotesando opening,” Ahrendts said. “Every couple of weeks, we will be visiting stores across the world to see and learn what we do best and hear your thoughts about opportunities ahead,” she added.

We previously profiled Ahrendts plans for transforming Apple retail with a new end-to-end sales experience, mobile payment initiatives, and an increased emphasis on the Chinese consumer. Today’s memo from Ahrendts to employees reiterates many of these points… Read more

Angela Ahrendts’ plan for the future of Apple Retail: China emphasis, mobile payments, revamped experience

Ahrendts succeeds Jobs, Johnson, and Browett (Graphic by Michael Steeber)

When Ron Johnson finalized his decision to move from leading Apple’s retail strategy to become the Chief Executive Officer of J.C. Penney, the executive jumped in his car to drive to Steve Jobs’ home and notify the Apple co-founder in his living room of the decision. During his short car ride to Jobs’ Palo Alto home in the summer of 2011, Johnson likely thought about how he would explain his choice. But what Johnson likely did not imagine is that it would take nearly three years for Apple to find a true new leader for the stores the duo created.

In one of current Apple CEO Tim Cook’s first major missteps, the long-time operations maestro hired John Browett, formerly of Dixons, to run retail. Browett’s hire was immediately met with skepticism from Apple customers and retail employees, but Cook defended the hire and called the British executive the “best [choice] by far” to run Apple’s retail division. In the six months that he ran retail, Browett cut back on employee hours, initiated layoffs, and fell out culturally with the rest of the Apple executive team.

John Browett visiting Apple Store

Alongside Scott Forstall, Browett was ejected from the Cupertino-based company, leaving Tim Cook and head-hunting firm Egon Zehnder, again, with the tall task of finding a suitable replacement for Ron Johnson. As the man who ran Dixons, the United Kingdom equivalent to Best Buy, Browett was in many ways built in the image of Johnson. Johnson ran Apple Retail for nearly a decade, and before that he was an executive at both Target and Mervyns. But unlike Browett, Johnson fit into Apple’s culture and was close with both Jobs and Cook throughout his tenure.

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Apple welcomes new Senior VP Angela Ahrendts with 113,334 AAPL shares worth $68M

Angela-Ahrendts An SEC filing has revealed that Apple granted its incoming retail Angela Ahrendts 113,334 shares in the company. At today’s price (which hit $600 for the first time since the end of 2012), that comes out to about $68 million. Of course, as usual, she’ll need to wait to get the full payout—in this case the stocks will fully vest in 2018.

For comparison, John Browett, the company’s former retail chief, got 100,000 shares when he joined the company, or about $61 million at the time.

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Apple finally finds new Head of Retail: Burberry CEO Angela Ahrendts. Will begin in Spring 2014, run Online Stores too

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Apple today announced that it has finally filled the role of Senior Vice President of Retail: the Cupertino tech giant has hired Angela Ahrendts. Ahrendts is leaving her role as CEO of fashion retailer Burberry to take the top Apple retail job. Ahrendts will also lead Apple’s online stores. She will officially begin her role in Spring 2014.

You may recall Apple replaced its original Head of Retail Ron Johnson, who left for JCPenney but has since been removed from that role, with John Browett, but Browett proved not to be a good fit and was removed almost a year ago to date.

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Unofficial Apple ‘union’ leader leaves the company tomorrow

Photo: Josh Lowensohn/CNET

Photo: Josh Lowensohn/CNET

Cory Moll, an Apple retail employee who founded an unofficial union for Apple Store staff, is leaving the company tomorrow, having apparently resigned.

tweet

Moll founded the ‘Apple Workers Union’ as a Facebook page and now-defunct website, describing it as “a movement of empowerment to bring change and improvement of working conditions to Apple’s retail stores” in response to what some employees felt to be low pay and limited opportunity for advancement.

Moll tweeted earlier today  that tomorrow would be his final day. In an email to 9to5Mac and others, he said: Read more