Apple today debuted four new ads for Apple Music via its YouTube channel. The ads, like the three debuted last month, focus on the service’s capability to help listeners to discover new music. The new ads feature musician Leon Bridges, singer songwriter Shamir, and rapper Flying Lotus. Apple also today announced a new partnership with Burberry that will see the company developing an Apple Music channel exclusively featuring British artists.
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partnership May 18
Ahead of the highly anticipated launch of Apple’s streaming music service next month, Spotify today has revealed a new agreement with longtime Apple partner Starbucks. Spotify will team up with the coffee giant to offer enhanced music playback controls for both users and employees in 7,000 U.S.-based Starbucks locations.
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Apple is looking to hire individuals across the US for a team of IBM Business Development Executives that “will be accountable for all aspects of the Apple and IBM partnership for a defined geographic and account set territory.” That means Apple is hiring a team of individuals that will act as company liaisons to help roll out and oversee sales teams pushing the new Apple/IBM iOS solutions to enterprise customers. The positions, which are industry and region-specific, also show Apple’s plan for the upcoming expansion of its enterprise solutions for new industries including manufacturing and healthcare. expand full story
partnership October 27, 2014
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Earlier today, Apple and IBM announced an expansive, long-term partnership to integrate Apple’s iOS devices into the Enterprise with big data software powered by IBM. The partnership will allow for IBM to sell iPads and iPhones to its Enterprise customers, and the duo are also working on jointly developed software for the enterprise. The companies are also developing an enhanced AppleCare protection service for enterprise iOS device users. Following both the official announcement and a video interview discussing the plans, Apple CEO Tim Cook has sent a memo to employees detailing the partnership:
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Japan’s largest mobile carrier, DoCoMo, will finally begin selling the iPhone this fall, according to Nikkei. Apple and DoCoMo reportedly recently came to an agreement, and reports regarding the discussions emerged late last month.
With Apple announcing two new iPhones next week, it is likely that DoCoMo will carry the new devices. Apple will be announcing a successor to the iPhone 5 (the iPhone 5S) as well as a lower-cost, plastic backed iPhone 5 geared towards emerging markets.
Earlier today, chatter increased regarding other next-generation iPhone launches in China, including debuts on China Telecom and China Mobile…