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Supply-chain rumors support analyst prediction of Q3 launch for 12-inch MacBook Air

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A prediction by KGI Securities analyst Ming-Chi Kuo that Apple would be launching an all-new 12-inch MacBook Air model in Q3 have been supported by supply-chain rumors cited by Digitimes.

Apple’s new 12-inch MacBook Air will enter mass production in the third quarter, filling the gap between the 11- and 13-inch MacBook Airs as well as enhancing Apple’s leadership in the small-to-medium-size ultra-thin notebook market, according to sources from the upstream supply chain.

Digitimes is not always the most reliable of sources, and its suggestion that Apple’s motivation is to establish a clearer differentiation from the 10-inch iPad Air makes little sense, but a fall launch would seem credible.

The typically-reliable Kuo suggests that the 12-inch model will have the same external size as the current 11-inch MacBook Air, and will have a Retina display. It has also been suggested that the machine might be made without a fan or mechanical trackpad button – perhaps by using a new Core M Broadwell processor announced by Intel.

(Image via notebookcheck.net)

Apple reportedly pushing to automate iPhone battery production, reducing reliance on labor

iFixit: iPhone 5s battery

<a href="http://www.ifixit.com/Teardown/iPhone+5s+Teardown/17383">iFixit</a>: iPhone 5s battery

Digitimes is reporting that Apple is looking to transition iPhone battery production from labor-intensive processes to fully-automatic machine production lines in 2014.

Although the reliability of Digitimes’ reporting is often poor, in this case the trustworthiness of the report is much more likely to be solid. Unlike some of their previous stories in recent memory, automating battery production is a direct matter of the supply chain — which is Digitimes’ area of expertise.


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Apple will announce 4M more iPhone sales than supply chain data suggests, says Morgan Stanley

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Photo: digitaltrends.com

Photo: digitaltrends.com

Predictions of disappointing Q2 iPhone sales could be unduly pessimistic, says Morgan Stanley’s Katy Huberty. She expects Apple to announce that it shipped 42M iPhones in the first quarter of the year (Apple’s fiscal Q2), rather than the 38M suggested by supply chain analysis, reports Business Insider. This would represent year-on-year growth of more than 4.5M handsets.

Huberty says that the supply chain may work in overdrive during the holiday quarter to generate extra product, and then ease back in the March quarter, thus giving an unreliable read out on sales.

Huberty bases her estimate on a method which sounds eccentric but has an excellent track-record … 
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Apple’s supplier responsibility report highlights progress on working conditions, boosts focus on environment

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Apple’s eighth annual Supplier Responsibility Progress Report highlights the progress made on reducing child labor and enforcing working hour limits, and shows a significant increase in the environmental standards Apple’s suppliers are expected to meet.

The number of cases of underage workers fell from 106 last year to 11 this year. Compliance with Apple’s requirement of a maximum working week of 60 hours hit 95 percent, with 97 percent meeting the requirement of at least one day off a week. Apple reported that the average working week of a supply chain employee was less than 50 hours … 
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Foxconn execs charged with taking bribes to award iPhone supply contracts

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Photo: Thomson Reuters

Photo: Thomson Reuters

Several former execs at Foxconn have been charged with taking bribes from companies supplying the company with iPhone components, reports the WSJ.

Following a year of investigation, prosecutors said Thursday they have detained a former Foxconn general manager for allegedly taking kickbacks from supply chain partners. Prosecutors said three other former Foxconn employees were released on bail [after being charged] … 
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12.9-inch iPad rumor is back with launch date, early launch for larger size iPhone included

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Mockups: T3

Rumors of a larger iPad have been bouncing around since May (complete with the world’s silliest name). They gained credibility (minus the name) when reported by the WSJ in July, and our poll certainly suggests there would be demand for it, with 24 percent of 9to5Mac readers declaring that they love the idea. There have, however, so far been few supporting specifics.

Digitimes is not always the most credible of sources, but it is today suggesting that the 12.9-inch iPad will be manufactured by Quanta Computer, launched in October and targeted at the education market, citing its usual anonymous “supply chain sources” … 
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Sketchy claim of Retina iPad Mini production being boosted to 4M units this month

Photo: ibtimes.co

Photo: ibtimes.co

Digitimes is citing its usual unnamed supply-chain sources to support a claim that Apple is boosting production of the Retina iPad Mini to almost four million units, with shipment dates this month.

This would seem unlikely. The rather more reliable KGI had forecast shipments of just 2.2M for the entire holiday quarter, rising to 4.5M in the first quarter of 2014. The bottleneck is believed to be the retina screen.

Currently, supplies of the wifi model appear good, availability of the cellular models is poorer, and we’d expect things to get tighter as we get closer to the holidays.

The Retina iPad Mini was very well received in reviews, though there have been criticisms of the reduced color gamut compared to the iPad Air.

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Analyst: iTV plans put on hold for wearables debut in 2014

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As evidenced by TV supply chain sources, Apple could be prioritizing wearable technology and delaying a true Apple TV launch during 2014. That’s according to analyst Paul Gagnon of DisplaySearch who believes Apple was positioned to debut a true iTV in the latter half of next year, but has put that plan on hold due to content deals still in development.

For Apple to have a successful television product for the living room, it needs to achieve three goals:

Sell enough units to generate sufficient content purchasing points, especially among households who do not yet own Apple TV set-top boxes.

Offer a unique point of differentiation to capture market share from leading TV manufacturers such as Samsung and Vizio, while at the same time being able to sell the products for a high enough price to deliver typically high Apple margins.

Create follow-on replacement purchases to keep hardware sales from flat-lining once household penetration peaks.
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Apple’s challenges in ensuring fair treatment of workers in complex supply chains

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Bloomberg has a lengthy piece illustrating just how great a challenge it is for Apple and other multinational companies to ensure the fair treatment of workers in complex supply chains.

When one of Apple’s suppliers like Flextronics wins a new contract, it needs to take on additional workers – lots of them, and fast. Those workers are recruited through employment brokers, which are required to adhere to Apple’s rules. But many of them are brought in from other countries, like Malaysia and Nepal.

Alok Taparia, the managing director of Transworld Manpower, another of the four Nepalese brokers retained for that drive, says he was given clear instructions: Workers shouldn’t be charged; Flextronics would pay the brokers. But Taparia and the other Nepalese brokers say Flextronics demanded so many men so quickly that there was no way to do it without tapping the country’s network of subagents, stretching into Himalayan villages reachable only by foot. As Apple itself has described in reports on its supply chain, the subagents always charge…


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KGI’s Ming-Chi Kuo provides details on new iPads coming in Q4

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An analyst note from a usually reliable Ming-Chi Kuo (郭明錤) seemingly confirms our expectation that Apple will not announce new iPads on September 10th, but at a separate event later in the year.

The note makes supply chain forecasts suggesting that assembly production of the iPad 5 and iPad Mini 2 will start with low-volume production this month, and enter mass-production in the final quarter. If the tablets were to be announced on September 10th, we would expect them to be much further along the production cycle by now.

As expected, both iPad models are said to use the A7X processor, which should see be a particularly noticeable improvement on the existing A5-based Mini.

There were a couple of surprises in the note … 
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Tim Cook talks product pipeline, 5-inch iPhone, growth in China, supply chain, and more

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Apple CEO Tim Cook is currently answering questions from the press following the company’s live Q2 2013 earnings call.  Here are some of the highlights:

Cook on growth in China:

We had our best quarter ever in greater China. Revenue came in at 8.8B. That’s up 11 percent y-o-y. It’s the same as Apple’s growing… iPads grew 138% y-o-y… set new records for sell through for iPhone…

Added about 8000 iPhone point of sales, plan to add more and further grow our distribution. Innovating with our online store there and adding different functionality to the store. China has an usually large number of potential first time smartphone buyers… We’ve seen a significant interest in iPhone 4 there and recently made it even more affordable to make it even more attractive to first time buyers.

Cook on competition:

“In the beginning RIM was the strongest player. Of course today our top competitor from a hardware point of view would be Samsung, and married to Google on the software side. They’re obviously tough competitors but we feel we have the best products by far… continue to feel very confident about our product pipeline. We have the best ecosystem by far. We’re going to keep augmenting it and making it better and better. I feel very good about our competitive position.”

On new product pipeline:

“I’m just saying we’ve got really great stuff coming in the fall, and across all of 2014.”

Cook on confidence level in supply chain and moving to new vendors:

“I have incredible confidence. We exited the March quarter with no shortages. The December quarter you’re referring to is the largest for Apple.. The reality is the work we do to create truly innovate products is hard… I would assure you we are working very closely with our manufacturing partners for what we feel is a very exciting roadmap.”

On a larger screen iPhone:

My view continues to be that iPhone 5 has the absolute best display in the industry. We always strive to create the very best display for our customers. Some customers value large screen sizes. Others value other factors such as resolution, white balance, color, portability, clarity, compatibility with apps… Our competitors have made some significant trade offs in many areas in order to ship a larger display. We will not ship a larger display iPhone while these trade offs exist.

On Mac market:

The reason we were down last quarter, we were down 2%, is because the market is incredibly weak. It’s the largest decline I remember from being in this industry for a long time. It’s certainly true that some iPads cannabalized some Macs. I don’t think it was a huge number but i do think it was some… That said, i don’t think this market is a dead market or a bad market by any means… We’re going to continue to innovate in it… if anything the huge growth in tablets might end up benefiting the Mac… People may be more willing to buy a Mac… We’re going to continue making the best personal computers. Our strategy is no changing. we delivered some incredible innovation last year with the Retina Display MacBook Pro.

Foxconn posts record profits citing increased efficiency of iPhone and iPad production

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foxconnHon Hai Precision Industry Co, better known by its parent company name Foxconn, posted record quarterly profits in the final quarter of last year, citing increased production and improved efficiency of iPhones and iPads, as reported by Bloomberg.

Net income rose 5.6 percent to $1.2 billion, ahead of analyst expectations, but may face more challenging times ahead …
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Tim Cook nominated ‘Person of the Year’ by Time, as Apple begins tracking 1M supply chain employees’ hours

Apple Supplier Responsbility Dec. 2012

Just as TIME is putting Apple CEO Tim Cook on the shortlist for Person of the Year, Apple is meeting a milestone that Cook helped accomplish: increasing the number of employees it tracks working hours for from 900,000 to 1 million. MacRumors noticed the change in Apple’s supplier responsibility report:

Going deep into our supply chain, we now follow weekly supplier data for over 1,000,000 workers. In November 88 percent of workweeks were less than the 60-hour maximum specified in Apple’s code of conduct. In limited peak periods, we allow work beyond the 60 hour limit for those employees that volunteer to do so.

Fix dings/dents/scratches on your iPhone 5 with this $99 original rear panel replacement

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One of the biggest controversies surrounding the launch of the iPhone 5 has been the light scratching and chipping that some users have reported witnessing on the device’s coated aluminium backside. Apple’s Marketing Senior Vice President Phil Schiller called the scratching “normal” for aluminium products, as scratching on the coated surface reveals the natural silver color underneath making it more noticeable to users than an all-glass design. There have even been reports that quality control issues related to the scratching have lead to shortages and troubles in Apple’s supply chain.

While Apple is standing behind the design for the most part (they will swap your iPhone 5 for a new one if it’s scratched out of the box), there is another solution on the market for your scratched iPhone 5. iPhone5mod, the same people behind one of the first Lightning connector docks on the market, is today releasing rear panel replacements that it claimed are 100 percent original.

The standalone rear case is apparently “the same thing you are seeing and touching in your iPhone 5 right now.” It would not be all that shocking considering China-based iPhone5mod also claimed to have “original Lightning controller chips from Apple’s supplier” for its iPhone 5 dock.

The replacement part is available for $99 now in both black and white from iPhone5mod.com. Apple has been quick to issue takedown notices for the company’s products in the past, so there is a possibility these won’t last long.

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Analyst predicts iPad mini to outshine iPad 3, declines to give specifics

AllThingsD is out with a fresh report this morning about the iPad mini supposedly “outshining” the new iPad.

AllThingsD’s John Paczkowski summarized Tokepa analyst Brian White’s thoughts, citing “chatter from Apple’s overseas supply chain,” and he said the Cupertino, Calif.-based company is not “cutting corners” despite trying to keep the iPad mini’s price on-par with Google’s Nexus 7 and Amazon’s Kindle Fire. White mentioned the iPad mini possibly being even “slicker than the new iPad.”

According to the report:

Not much to go on, I realize. But White’s supply chain sources have been solid in the past, and here at AllThingsD we too have been hearing promising things about the iPad mini’s design, which sources say demands a lot of the companies manufacturing it. This is something White has been hearing, as well, and he thinks it could make the device hard to come by initially. “The new ‘iPad Mini’ is more challenging to produce than prior iPad iterations,” he says. “We believe supply will initially be constrained.”

It is interesting that White has travelled around talking to Asian suppliers and can claim the iPad mini will upstage the original iPad, but he cannot offer one specific detail on how this will happen. Perhaps he is held to secrecy on these topics.


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Apple’s tight control over its Asian supply chain profiled

In a wide-ranging report on Apple’s Taiwan supply chain, the Mercury News reports on the incredible sway Apple has over the manufacturing markets in Asia. One little part of the story is notable, however:

An Apple engineer called to inquire about TeamChem’s new conductive adhesive technology that, among other things, would allow chips to be mounted directly on an iPhone circuit board, eliminating the need for tiny sockets. This would lower manufacturing costs, increase the speed in which the devices roll off assembly lines and allow them to be even thinner. The adhesive, which has yet to be mass produced, could also be used on flexible circuit boards for future devices with flexible panels.

It is interesting that the suppliers talk in one breath about how Apple will cut them off if any technical information is leaked, but they are leaking technical information to a media outlet in the next sentence.

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Apple’s new products will keep the display supply chain busy for the rest of 2012

DisplaySearch analyst David Hsieh noted today that Apple’s upcoming product launches and refreshes will keep the LCD supply chain in Asia very occupied during the remainder of 2012.

The DisplaySearch blog explained:

The LCD supply chain (including panel makers, component suppliers, subcontract manufacturing companies) has started to gear up for Apple: in the second half of 2012, Apple will launch three new products (a first): iPhone 5, iPad Mini and New iPad refresh model. These mobile devices will require displays with high resolution, slim form factor, light weight and low power consumption. And certainly, these features are keeping the LCD supply chain very busy.

DisplaySearch’s estimates of near-term production for these Apple products are shown in the table (above). The LCD supply chain companies involved in the Apple new products include Corning, Japan Display, LG Display, Sharp, AUO, Chimei Innolux, Samsung, Radiant, Coretronic, TPK, Wintek as well as Foxconn.

Apple’s business appeals to the LCD supply chain for various reasons related to production stability, but the displays are very technologically specific and present many challenges. As Hsieh further noted, Apple requires light and slim displays with high resolution, minimal power consumption, maximum color saturation, etc.:

…the iPhone 5: while not disclosed publicly yet, many believe the panel size will be increased to 4.0” from 3.5” in the iPhone 4S, while the resolution remains at 326 ppi. The technology breakthrough will be the in-cell touch sensor integration, which presents a big challenge for LCD suppliers to maintain good yield rates.

The iPad mini is expected to launch in Q4’12 as well. Compared to the iPad, the smaller 7.85” screen is targeting the segment of the market currently addressed by Amazon, Samsung, and Google. The ultra slim form factor and low power consumption LCD is the key, as well as the film type projective capacitance touch panel.

Due to these requirements, Apple has been investing in Asia’s LCD supply chain, according to Hsieh, specifically giving down payments to LCD panel makers for “strategic supply agreements.” Apple’s business is a “dual-edged blade,” but suppliers cannot ignore a company with such engaging product launches.

Get the full report at DisplaySearch.


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Report: Apple forcing contract manufacturer Pegatron to choose sides, give up Asustek Zenbook orders

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The high-profile Apple business with Asian contract manufacturer Pegatron Technology is facing scrutiny as the iPhone-maker is reportedly exercising its supply chain influence by asking Pegatron to drop new Ultrabook orders from Asustek or else it will lose orders for iOS devices. According to today’s article in Chinese-language Commercial Times, the similarities between Apple’s MacBook Air and Asustek’s Zenbook (released last year) instigated the Cupertino, Calif.-based firm to demand that Pegatron choose sides. As you know, the unique unibody metal enclosure of Apple’s notebooks is manufactured by Catcher Technology.

Pegatron currently assembles Asustek’s ultra-thin Zenbook family, but it will stop doing so by the end of March. As a result, Asustek will have to outsource the Zenbooks to either Compal Electronics or Wistron. Pegatron only recently landed iPhone orders and is hoping to assemble iPads, too. The Japanese blog Macotakara reported last month that Pegatron and Foxconn began assembly of iPad 3 for an early-March launch.

Even though the initial batch of Ultrabooks largely disappointed, upcoming models are looking to close the gap with lower prices and a unibody construction. Chinese-language Apple Daily reported in January (via DigiTimes) that Pegatron landed orders for at least five Ultrabooks by second-tier brands set to ship in April or May. One tiny interesting bit: Pegatron is an Asustek spin-off that happens to make Ultrabooks for other vendors, too.


Apple’s MacBook Air (left) and Asustek’s Zenbook (right). Image vie Ecoustics.com


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Another publication investigates Foxconn: CNN interviews an iPad assembler, Apple responds

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[vodpod id=Video.16054122&w=650&h=420&fv=]

After The New York Times published a lengthy two-part piece covering the controversial working conditions of Apple’s supply chain within Foxconn factories in China, other publications are doing their own investigative work to find out more informtion. The NYT’s second installment brought us the backstory of Foxconn worker Lai Xiaodong leading up to his death at a factory explosion in Chengdu. Today, CNN published a video of journalist Stan Grant who recently sat down for an interview with a current Foxconn employee and iPad display assembler:

“I can’t bear it anymore. Everyday was like, I get off from work and I go to bed. I get up in the morning, and I go to work. It became my daily routine and I almost felt like I was some kind of animal.”

The video starts off with Grant showing “Miss Chen,” who requested her name be changed for the interview, and the finished iPad she helps assemble on a daily basis but has never used. Miss Chen told CNN her Foxconn bosses informed her not to talk with media or “criminal liability shall be investigated according to law.” Chen, a poor Chongqing university student, said she took the one-month job with no experience on promises of “great benefits and little overtime.” Chen described her experience upon arriving at Foxconn:

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Report: Apple to double the capacity of next iPad battery, release two different models with high megapixel cameras

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A report this evening from DigiTimes said the next iPad will have a monster battery that will more than double the current  6579 mAH to a whopping 14,000mAH.  Apple currently uses battery suppliers Simplo Technology and Dynapack who both denied to comment on the report.

Furthermore, Apple is set to unveil two versions of its next-iPad, “One for the high-end segment and one for the mid-range segment” according to another DigiTimes report.  Strangely, the report said the new iPads will be released at Macworld/iWorld in late January, a show that Apple has no plans to attend right now and bowed out of completely two years ago.

Apple is set to unveil its next-generation iPad – which will come in two versions – at the iWorld scheduled for January 26, 2012, according to sources at its supply chain partners

This is extremely unlikely; however, perhaps, a same-time but separate release could happen.  More details that are interesting were reported, as well….


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Report: Next iPads to arrive in 3-4 months, parts being delivered now

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Digitimes tonight reports that next generation iPads are expected to be available in the next 3-4 months as manufacturers in the supply chain have started delivering parts and components for the new tablets to OEM contractors while reducing those prepared for iPad 2.  The report follows a Citi Analyst last week who said that “several sources” have confirmed the next-gen iPad will launch in February saying, “there do not appear to be any significant technical hurdles remaining”.

Current production of iPad 2 will reportedly remain high at 14-15 million units in Q4 2011 but tail to 4-5 million units in the first quarter of 2012 as anticipation for the next iPad grows and inventory is cleared out.

Meanwhile, Foxconn Electronics will begin to produce the next-generation iPads in January and to ramp up the production volume starting February, according to a Chinese-language Commercial Times report, which quoted Kevin Chang, an analyst of Citigroup Global Markets, as indicating.

Production of the new iPads is expected to reach 9.5-9.8 million units in the first quarter of 2012, estimated sources in the supply chain. Sales of iPad products totaled 25.06 million in the first three quarters of 2011 and are likely to reach 40 million units for all of 2011, the sources estimated.

The next generation iPad is expected to have a Retina display, a faster A6 processor – possible Quad Core, and be slightly thicker than the current model…
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Apple addresses environmental concerns with audits of 15 suppliers, could impact future components and contracts

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Apple has been no stranger to environmental concerns regarding their manufacturing and supply chain abroad, most recently a report from five independent environmental organizations in China in August accused the company of taking “advantage of the loopholes in developing countries environmental management systems” and awarding contracts to known polluters. Yesterday Apple responded to the accusations in a three-hour meeting with five Chinese environmental NGOs, admitting fifteen of their current manufacturing partners are contributing to pollution in surrounding areas by agreeing to perform audits of the companies. This followed several meetings with Apple following the group’s report in August, including one with Apple execs in Cupertino.

According to a report from WSJ, Ma Jun, of the Institute of Public & Environmental Affairs in Beijing, had this to say following the meeting:

“This is a major step forward… They asked these companies to take corrective plans and give a timeline, and Apple will verify whether all these issues have been resolved.”

As a result of the meeting, Apple is apparently vowing to improve its environmental standards within its supply chain, a move that could not only alter the manufacturing process of components, but also impact contracts awarded to manufacturers and suppliers in the future. According to the report, to avoid issues like massive amounts of waste water, Apple will encourage alternative manufacturing processes for components such as printed circuit boards. Apple also confirmed that this and other environmental concerns will play a role when awarding future contracts to suppliers.

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Report: Apple to ship new dream machine 15-inch MacBook Air in March

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Digitimes says we’ll only have to wait until March to get the long sought after 15 (and possibly 17) inch MacBook Airs.

Upstream suppliers of Apple have recently started shipping a small volume of components for a 15-inch ultra-thin notebook model from Apple in November and the device could be either MacBook Air or just a thinner MacBook Pro….Estimated by the product planning, mass shipments of the notebook device will start in March…While a 15-inch ultrabook model would be considered a full function machine, which consumers normally expect to have an optical drive, limitations over the thickness restriction of 0.8-inch for the ultrabook means the launch of a 15-inch machine with an optical drive and a thickness of less than 0.8-inch may not be in the plans until a later time.

It is uncertain whether these machines will be called MacBook Pros or Airs or just “MacBooks” at that point.  The industry has been moving away from hard disc platter computers with optical drives and the recent flooding in Thailand, where many hard drives are manufactured, has only served to hasten that migration.

Intel is also expected to produce quad core Ivy Bridge i7 CPUs based on a 22nm platter that will shave 10W off the current chip power consumption, thereby allowing quad-core ultra portable laptops.

Apple in particular is limited to 35W in its 13-inch MacBook Pro chassis, we may see a quad-core option in the 2012 13-inch Ivy Bridge MacBook Pro as a result.

Beyond energy consumption benefits, Ivy Bridge processors have a 20% increase in CPU performance and up to 60% increase in integrated graphics performance over current Sandy Bridge models. They should also support 4K video.

The new MacBook is expected to appear as early as the second quarter of 2012, according to the report.
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