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Apple just launched the remarkably low-cost MacBook Neo, but the latest reporting from Mark Gurman says the company also “plans to push deeper into the high end with more Ultra devices.”

This week, Apple is releasing the new iPhone 17e, which doubles the storage and adds the “magic of MagSafe” to the $599 iPhone 16e replacement. Apple’s decision to bring MagSafe to the last iPhone holdout means every iPhone now has a useful hardware feature that zero Samsung phones offer.

Apple’s new M4 iPad Air arrives in users’ hands this Wednesday, and today the first reviews of the upgraded iPad have arrived. Here’s an overview of what reviewers are saying.

Apple’s new iPhone 17e hits stores on Wednesday, and reviews for the latest $599 model have arrived. Reviewers are praising the new color option, doubled storage capacity, and inclusion of MagSafe. However, what the iPhone 17e lacks is also making the standard iPhone 17 look even better for those who can afford it.

Attitudes to the hugely delayed launch of the new Siri seemed to be split between frustration and resignation. Apple promoted the more intelligent voice assistant in a deleted video ad for the iPhone 16, but it appears it may officially launch alongside the iPhone 18.

Amazon’s Alexa+ service initially looked to be well ahead of Apple, but it too was delayed – and also appears to be failing to deliver on its promises …

Apple hardware design lead Molly Anderson said that the company started from scratch when it came to the process for manufacturing the new MacBook Neo, resulting in far more efficient use of materials.

The company is also reportedly looking to adopt an extremely challenging manufacturing technique for the aluminum chassis of future iPhones and Apple Watch models …

Apple said that it wanted the new MacBook Neo to be seen as a fun new addition to the Mac lineup, and this was reflected in the colors as well as the name.

The new machine comes in a choice of four colors, although admittedly these are less vivid in the aluminum than they appear in photos …

The Cosmic Orange color Apple offered for the iPhone 17 Pro proved hugely popular, and was credited with helping the company hit record iPhone sales last year.

It seems the company’s competitors were paying close attention, several of them adopting a very similar color tone for their latest Android smartphones – with the above one of the more blatant clones …

Apple is expected to announce an all-new iPhone with a foldable display later this year. Ahead of the unveil, Sonny Dickson has shared what looks like 3D CAD rendering files of the rumored iPhone Fold design.

David Pogue, author of the new book Apple: The First 50 Years, interviewed Apple CEO Tim Cook for CBS’s “Sunday Morning” program ahead of the company’s upcoming 50th anniversary.

This week, Apple unveiled MacBook Pro models that run on the newly announced M5 Pro and M5 Max chips. The new Macs are available for pre-order now and hit stores on Wednesday, March 11. For that reason, it may come as a surprise that Apple is still expected to release an even bigger MacBook Pro update — possibly a MacBook Ultra — in 2026.

With the Apple Watch Ultra 3, Apple introduced a new 3D-printing manufacturing process for the titanium shell – allowing the company to save on raw materials, improve on cost, and use 100% recycled titanium powder. The company also uses 3D printing for the titanium version of the Apple Watch Series 11, as well as the USB-C port on iPhone Air.

Now, the company is looking to expand that process to aluminum – allowing most Apple Watch shells to be 3D printed. Further ahead, it may even come to the iPhone, per Mark Gurman’s Power On newsletter.

Since introducing the current iMac design in 2021, Apple has upgraded the chip inside twice while refreshing the colors just once. It sounds like that will change later this year.

This week, Apple unveiled a plethora of new Macs with M5 chips – and it revealed an interesting new trend. More base storage, but at slightly higher prices. This impacted the MacBook Air and MacBook Pro.

At the moment, M4 versions of the Mac mini, Mac Studio, and iMac still remain with their old pricing lineup – but that’s likely to change with the M5 lineup.

Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact.

Weather mini is a nicely designed weather app for the entire Apple ecosystem that adds a couple key features that Apple Weather misses. You can plan out trips, chat with the on-device Apple Intelligence model for forecasts, and it even includes a fully featured Apple Watch app.

Apple just wrapped up a very exciting week of announcements – starting off with iPhone 17e, and ending with MacBook Neo. While we did get 7 new products this week, theres still a fair bit in the pipeline for the near future. We’ll be delving into those.

Episode 062: First thoughts on MacBook Neo, including advantages, compromises, and how it fits into the Apple ecosystem. Fernando and Jeff argue that the MacBook Neo could be the best budget laptop of all time.

9to5Mac Overtime is a weekly video-first podcast exploring fun and interesting observations in the Apple ecosystem, featuring 9to5Mac’s Fernando Silva & Jeff Benjamin. Subscribe to Overtime via Apple Podcasts and our YouTube channel for more.

I have been on the search for a thin MagSafe battery for years. I’ve tested dozens of these battery packs, and some have been fantastic, but they all share the same compromise, which is bulk. This year’s iPhone Air made me want a thin MagSafe battery solution even more. So when I saw that BMX released their SolidSafe Air, with a 5,000 mAh capacity and a thickness of less than 6.8mm, I knew I needed to give this one a shot. After spending a little over a week with it, here is what you need to know.

Apple @ Work is exclusively brought to you by Mosyle, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional-grade platform all the solutions necessary to seamlessly and automatically deploy, manage, and protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work-ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple.

Apple Business Manager (and Apple School Manager) is the source of truth for Apple device management. If a device isn’t in ABM, it doesn’t really exist for your fleet is concerned. While the web portal has improved over the years, it is still a web portal. It generally takes me longer to log in, approve 2FA, etc., than it does to actually search. This is why I was excited to come across ABMate recently.

Welcome to 9to5Mac’s top stories of the week, where we recap the biggest news in the Apple world every Saturday. This week, we have all of Apple’s announcements, including the MacBook Neo, iPhone 17e, and more. Plus, our usual slate of new podcast episodes, opinion pieces, and much more. Read on for all of this week’s top stories.

Following early tests of the M4 iPad Air, the M5 Max chip, and the MacBook Neo, the first purported tests of the iPhone 17e’s A19 chip are now up on Geekbench. Here’s how it did.

Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads. Here’s what they found.

We’re giving away Apple’s latest MacBook Pro to one lucky reader this month courtesy of our friends at BenQ to celebrate the company’s MA series of monitors for Mac. The winner will also receive the new BenQ 27″ 4K Nano Gloss Monitor for MacBook! Head below to enter the giveaway and learn more about the new monitors.

Apple has updated its leadership page to reflect several recent changes to its executive team. Here’s what changed.