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Michael Steeber

‪MichaelSteeber‬

Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Contact Michael on Twitter to share Apple Retail, design, and history stories: @MichaelSteeber

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New Today at Apple at Home videos will arrive weekly; GarageBand session added

Creative Pros from Apple Stores across the world are gathering their best tips and ideas to design inspiring projects you can try at home with just an iPhone or iPad. Today at Apple at Home is a digital extension of Apple’s in-store creative sessions, and a new session has launched just in time to explore over the weekend. Apple is now promising that new videos will be posted weekly.


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How will Today at Apple adapt to an era of social distancing?

Imagine this: you’re sitting among a few dozen friends and strangers to learn illustration techniques from your favorite artists. Everyone is sharing ideas and passing around iPads to start their own drawings. Crazy, right? In the span of just a few weeks, such a simple function of community has gone from commonplace to sounding absolutely utopian, like a story from a grandparent about the “good old days” that you just know is too good to be true.

What I’ve just described to you is Today at Apple, Apple’s series of creative sessions that were held every day at every Apple Store. So what’s a program designed to bring everyone together to do in an era where everyone is intentionally staying apart?


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Apple anticipates US retail store closures to last until at least ‘early May’

As the coronavirus pandemic continues to worsen, Apple has made the decision to keep all of its retail stores in the United States closed until at least May. In a message obtained by 9to5Mac, Apple’s SVP of Retail + People Deirdre O’Brien reassured store employees that Apple will continue to support them during this difficult time.


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Former Apple SVP Ron Johnson praises Apple’s proactive approach to closing retail stores

Apple’s former SVP of retail Ron Johnson offered his insight on the future of shopping post-coronavirus in a new interview with Yahoo Finance. Johnson was instrumental in the early success of Apple Retail, working alongside Steve Jobs to take Apple Stores from risky concept to global success. He left Apple for JCPenney in 2011 and is now building the retail personalization startup Enjoy.


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Apple Stores in China offer a glimpse into an alternate timeline with new artwork and iPad Pro displays

On a brighter timeline, Apple Stores around the world are stocked with the brand new LiDAR-equipped iPad Pro and updated MacBook Air. In reality, every Apple Store outside of Greater China is closed indefinitely. The 52 stores that remain open now give a rare look into a global product launch that could have been.


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Apple planning for ‘staggered’ reopening of retail stores based on local conditions

As the global coronavirus situation changes day by day, Apple is making tentative plans to begin reopening some of its temporarily shuttered retail stores outside of Greater China. In a message obtained by 9to5Mac, Apple’s SVP of Retail + People Deirdre O’Brien outlined a strategy to retail team members that will begin in April.


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Augmented Reality: Meet the artists creating the future of storytelling

A small but growing number of artists are combining emerging technologies with creativity to make the world a brighter place. These illustrators, designers, and digital sculptors believe that augmented reality (AR) has the potential to unlock new forms of storytelling and self-expression. It’s a bold bet, and the artists I spoke to aren’t waiting around to see if the future they imagine will come true — they’re creating it.


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Today at Apple sessions suspended at all US stores due to coronavirus precautions

As global efforts to mitigate the effects of the COVID-19 disease continue, Apple has temporarily suspended Today at Apple sessions at all stores in the United States, Canada, Mexico, and Brazil. The pause in creative programming follows a steady stream of daily new health precautions at Apple Stores and regional session cancelations earlier in the week.


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DC History Center sees fivefold increase in visitors following Apple Carnegie Library restoration

Apple’s investment in preservation and education for Washington, D.C. is already making an impact on the community and future generations of historians. The Historical Society Of Washington, D.C. announced today in an email newsletter that its DC History Center has welcomed nearly 60,000 visitors since the restoration of Apple Carnegie Library completed in May 2019. The number represents a fivefold increase in visitors compared to the last time the building was functional in 2016.


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Mindfulness makes the difference for an Apple Store visit during the coronavirus outbreak

Each of us must do our part to be mindful of others and keep safety paramount as the world feels the effects of the coronavirus. Apple is facing its own unique challenges during this time, and your next visit to an Apple Store might be a little different. There are a few simple tips you can follow to make your experience better and pass the empathy on to store team members.


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Today at Apple launches sessions featuring Alicia Keys and female illustrators for International Women’s Day

As part of the “She Creates” collection of over 5,000 Today at Apple sessions being hosted in Apple Stores around the world this March, Apple is extending its popular Music Lab: Remix series with a new collaboration by artist Alicia Keys. Apple Stores will also offer a new Art Lab highlighting illustrated portraits.


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Apple Stores will promote International Women’s Day all month long with ‘She Creates’ series

March 8 marks International Women’s Day 2020, and Apple is supporting the visibility and achievements of women with special Today at Apple sessions held in select Apple Stores throughout the world. From March 1–31, you can join inspiring female creators in the “She Creates” series to learn a new skill and gain a new perspective.


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