Adobe is estimating that 10% of those who own either an iPhone or iPad will buy an Apple Watch within the first 18 months, equating to around 25M sales.

The prediction follows a poll of 1,000 American smartphone and tablet users, where 27% say they are likely or very likely to buy a wearable, and two-thirds of those think it will be an Apple Watch. Adobe thinks those numbers are high, and with good reason …  expand full story