Bruce Sewell Stories October 5, 2018

Apple’s retired legal chief further confirms Apple has ‘never heard of’ these Chinese server spies

Over the past day or so, Bloomberg reported that some of Apple’s servers were compromised by way of a third-party implementing micro chips, and sending data back to China. Apple came back with a strong response noting that it was never made aware of such accusations nor did it have any ongoing investigations with the FBI or law enforcement.

Bruce Sewell Stories April 19, 2016

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It was announced last week that Apple would once again face off against the FBI in Congress this week after its previous testimony over the FBI’s request in the San Bernardino gunmen case. During the hearing today, which was entitled “Deciphering the Debate Over Encryption: Industry and Law Enforcement Perspectives,” Apple’s General Counsel Bruce Sewell continued to defend the need for strong user encryption. He also clarified, however, that Apple has refused requests from China for source code.

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Bruce Sewell Stories April 14, 2016

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In what feels like a never-ending battle, Apple and the FBI will once again testify in Congress next week regarding encryption. Reuters reports that Apple general counsel Bruce Sewell and FBI executive assistant director Amy Hess will testify on separate panels before House Energy and Commerce subcommittee next Tuesday, April 19th.

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Bruce Sewell Stories March 1, 2016

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Apple has been in Washington D.C. today testifying before the House Judiciary Committee regarding the San Bernardino case. General Counsel Bruce Sewell is representing Apple during the hearing and has fielded a wide range of questions so far. One notable question, however, came from Louisiana representative Cedric Richmond, who pressed Sewell to explain just how quickly Apple would be able to comply with a governmental request for assistance.

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In the ongoing controversy over Apple’s refusal to unlock the San Bernardino suspect’s iPhone on behalf of FBI, today Apple’s General Counsel Bruce Sewell will appear before the House Judiciary Committee at a hearing titled “The Encryption Tightrope: Balancing Americans’ Security and Privacy,” as will FBI Director James Comey.

A live stream of the hearing (embedded below) will begin today at 9:30AM PT/12:30PM ET. expand full story

Bruce Sewell Stories February 25, 2016

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There’s a new development in the ongoing back-and-forth between Apple and the Department of Justice. Apple’s top lawyer, Bruce Sewell, will testify on encryption next week before a congressional hearing. The upcoming hearing will take place on Tuesday, March 1st, just five days from today.

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Bruce Sewell Stories July 9, 2014

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Apple seemingly wasn’t too happy that it was singled out for an FTC investigation into making it too easy for children to make in-app purchases: following its own settlement back in January, the company’s general counsel Bruce Sewell promptly reported Google for the same thing, reports Politico.

“I thought this article might be of some interest, particularly if you have not already seen it,” Apple general counsel Bruce Sewell wrote to FTC Chairwoman Edith Ramirez and Democratic Commissioner Julie Brill, pointing to a report that criticized Google’s app store over the same issue of unauthorized purchases …

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Bruce Sewell Stories March 6, 2014

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An SEC filing reveals that six of Apple’s top execs were each awarded 35,000 Restricted Stock Units (shares that cannot be immediately traded), with a current value of more than $19M. Of this, $12M is awarded outright, subject only to remaining with the company until at least April 2018, with a further $7M dependent on Apple’s stock performance.

The bonuses were awarded to Senior VPs Eddy Cue, Craig Federighi, Dan Riccio, Phil Schiller, Bruce Sewell and Jeffrey Williams. It’s likely that Jony Ive will receive the same, though his stock awards do not have to be reported to the SEC …  expand full story

Bruce Sewell Stories November 20, 2013

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Apple executives have reached out to employees today in a company wide email urging them to review Apple’s Business Conduct Policy, a document describing how employees should conduct themselves in and outside the company while representing Apple. An email from Apple’s SVP and General Counsel Bruce Sewell (below) was accompanied by a new version of the policy available to employees in iBooks format and a video from CEO Tim Cook discussing the policy.

It’s unclear if there was a situation at Apple that could have prompted the email and video from Apple executives to employees. Apple notes that the policy “explains in very clear terms how you are expected to conduct yourself with our customers, business partners, government agencies, and fellow employees.” The document also covers legal principles  “like antitrust and anti-corruption laws” that all employees are expected to follow.

In the video, Tim Cook quotes Martin Luther King Jr saying “The time is always right to do what is right” and urges employees to speak up about other employees not following the code of conduct. Cook’s full quote from the video below:

As Dr. Martin Luther King once said, the time is always right to do what’s right. At Apple, we do the right thing. Even when it’s not easy. If you see something that doesn’t meet our standards, speak up. Whether it’s a quality issue or a business practice, if it affects Apple’s integrity, we need to know about it. expand full story

Bruce Sewell Stories January 14, 2013

Sweet gig: Bruce Sewell, General Counsel of Apple, named to Vail Resorts’ board of directors

Here’s a nice gig for Apple’s senior vice president, general counsel, and lifelong skier Bruce Sewell: Announced today, he will join Vail Resorts’—”the leading mountain resort operator in the United States”—board of directors:

Vail Resorts (NYSE:MTN) today announced the appointment of Bruce Sewell, senior vice president and general counsel of Apple, to the Company’s Board of Directors effective immediately… Mr. Sewell is a lifelong skier. Between college and law school, he toured the country skiing in Colorado, Utah and Wyoming, and worked as a professional ski patroller at Windham and Hunter Mountains in New York… The Company’s subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties

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