Last year Apple rebranded its Passbook app as Wallet and boosted Apple Pay by adding support for loyalty cards. Coca-Cola started accepting Apple Pay debit and credit cards at many of its vending machines around the same time, and now its loyalty card is catching up. Customers can add the MyCokeRewards loyalty card to Apple Pay and receive a free drink in return.
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Apple has added 13 new retailers to its Apple Pay site, bringing the new total to 58 merchants. The biggest name wasn’t a surprise: Tim Cook gave a shout-out to Coca-Cola vending machines during Monday’s Spring Forward event, with 40,000 machines supported today, and a further 60,000 being upgraded by the end of the year … expand full story
Coca-Cola Stories June 2, 2014
Apple’s gross revenues of $170B were enough for the world’s most valuable company by market cap to climb one place in the Fortune 500 ranking, from 6th to 5th place.
Apple was placed behind Walmart, Exxon, Chevron and conglomerate holding company Berkshire Hathaway (which owns large chunks of such well-known brands as Heinz, Coca-Cola, Mars and American Express). Phillips 66, General Motors, Ford Motor, General Electric and Valero Energy make up the rest of the top 10.
While Apple ranks fifth in terms of revenues, its huge cash reserves mean that it has tended to alternate with Exxon as the world’s most valuable company when measured by market capitalization, and is arguably significantly undervalued by most measures … expand full story
Coca-Cola Stories April 2, 2014
inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers, today announced an interesting new twist for the platform: the first consumer packaged goods brand to take advantage of iBeacons in a retail environment. That means that rather than the retailer controlling the entire iBeacon experience and the location-based notifications that get beamed to shoppers, inMarket’s Mobile to Mortar (M2M) platform is giving that same opportunity to the individual brands on the store’s shelves. We’ve also learned it’s about to expand and continue its rollout of iBeacons in retail locations across New York, Boston, and Miami. expand full story
Coca-Cola Stories September 26, 2013