Last year Apple rebranded its Passbook app as Wallet and boosted Apple Pay by adding support for loyalty cards. Coca-Cola started accepting Apple Pay debit and credit cards at many of its vending machines around the same time, and now its loyalty card is catching up. Customers can add the MyCokeRewards loyalty card to Apple Pay and receive a free drink in return.
Coca-Cola Stories June 20, 2016
Coca-Cola Stories February 23, 2016
Coca-Cola made packaging that converts into a free Google Cardboard-style VR viewer for iPhone [Video]
Coca-Cola could easily equip just about everyone in the country with a free Google Cardboard-style VR viewer if the above experiment turns into reality.
Coca-Cola Stories March 11, 2015
Apple has added 13 new retailers to its Apple Pay site, bringing the new total to 58 merchants. The biggest name wasn’t a surprise: Tim Cook gave a shout-out to Coca-Cola vending machines during Monday’s Spring Forward event, with 40,000 machines supported today, and a further 60,000 being upgraded by the end of the year … expand full story
Sylvania HomeKit Light Strip
Coca-Cola Stories June 2, 2014
Apple’s gross revenues of $170B were enough for the world’s most valuable company by market cap to climb one place in the Fortune 500 ranking, from 6th to 5th place.
Apple was placed behind Walmart, Exxon, Chevron and conglomerate holding company Berkshire Hathaway (which owns large chunks of such well-known brands as Heinz, Coca-Cola, Mars and American Express). Phillips 66, General Motors, Ford Motor, General Electric and Valero Energy make up the rest of the top 10.
While Apple ranks fifth in terms of revenues, its huge cash reserves mean that it has tended to alternate with Exxon as the world’s most valuable company when measured by market capitalization, and is arguably significantly undervalued by most measures … expand full story
Coca-Cola Stories April 2, 2014
inMarket, an in-store marketing platform that recently started rolling out iBeacons to retailers, today announced an interesting new twist for the platform: the first consumer packaged goods brand to take advantage of iBeacons in a retail environment. That means that rather than the retailer controlling the entire iBeacon experience and the location-based notifications that get beamed to shoppers, inMarket’s Mobile to Mortar (M2M) platform is giving that same opportunity to the individual brands on the store’s shelves. We’ve also learned it’s about to expand and continue its rollout of iBeacons in retail locations across New York, Boston, and Miami. expand full story
Coca-Cola Stories September 26, 2013
iPhone as standalone business would be bigger than Microsoft, Coca-Cola, McDonalds & more
Businessweek has a fun chart showing that Apple’s iPhone business alone would make it the 9th largest stock in the Dow Jones top 30 companies, ahead of such giants as Microsoft, Coca-Cola and McDonalds.
It’s not a terribly surprising fact – the iPhone represents the bulk of Apple’s business, with its $88.4B sales greater than all of Apple’s other products and services combined ($81B), but it is quite a graphic illustration of the strength of that one product line. Apple, of course, just announced that it sold 9M iPhones in the first three days of the 5s and 5c.
Perhaps more surprising is the company that just scrapes ahead of that nominal iPhone business: IBM. While giving every impression of an out-of-date business model, the company is still making billions from large-scale IT infrastructure products, services and software. Including, I kid you not, mainframes.