Project Titan

According to a report from Silicon Valley Business Journal, Apple has recently leased a 96,000-square-foot industrial property in Sunnyvale, California. The property was originally home to a Pepsi bottling plant, but Apple now occupies the entire space. It has widely been reported in the past that Apple is testing its Project Titan electric car initiative in Sunnyvale, with the company reportedly operating a shell company called Sixty Eight Research out of the city.

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During an interview at Tesla’s design Studio in Los Angeles, Tesla CEO Elon Musk commented on Apple’s rumored electric vehicle program, codenamed “Project Titan“. It was hardly the first time the CEO commented on the project, but it always interesting to hear about the possibility of Apple bringing an electric car to market. This time Musk called the project under-development an “open secret” and agreed that Apple is “serious about it.”
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While ‘Apple Car‘ is still a highly rumored project that really gained momentum last year, Apple hasn’t officially acknowledged its electric vehicle project publicly yet. Instead, Apple executives have cleverly referenced the rumors during media events while Tim Cook has resisted denying the project. The biggest tease to date comes in the form of new car-related domain names registered to the company that are likely related to the so-called Project Titan.

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After just over a year at Apple, former Mercedes R&D chief Johann Jungwirth left the company earlier this month to join Volkswagen AG as the new ‘Head of Digital Transformation’. Even though his official title at Apple was “Director of Mac Systems Engineering”, the executive was rumored to be working on the company’s electric car codenamed “Project Titan” due to his extensive automotive background and the timing of the hire, which was followed by several other engineering hires with experience in the auto industry.
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Although Apple has yet to confirm the existence of “Project Titan,” it seems like every week brings a new clue that the company is indeed working on an electric car. We learned that Sixty Eight Research, a sketchy firm widely believe to be a front for Apple’s effort in the automotive business, recently attended the 17th Global Car Body Benchmarking Conference in Germany.
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Original story from Electrek.

Digital license plates are a relatively new concept that could open up the transport industry to an array of new features. Beyond the Big Brother-like properties the implementation of the technology could enable, like location tracking or alerts for expired registrations, it could also greatly facilitate fleet management and transfer of ownership – things that are crucial for the future of mobility to embrace autonomous driving and ride-sharing.

We learned that among Apple’s hundreds of recent hires with automotive experience, the company hired a veteran software engineer with an expertise in fleet management software and especially digital license plates.
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At this point the fact that Apple is working on an electric vehicle is all but confirmed. Recent reports show that Apple is searching for a private road-testing site, hired hundreds of workers with automotive industry experience and the company allegedly discussed licensing some technology from BMW. Officials within Apple have yet to confirm the ambitious new product, but CEO Tim Cook acknowledged that the automobile industry is ripe for disruption and it is difficult to imagine them backing out at this point.

The electric car is reportedly codenamed ‘Project Titan’ and it is indeed a project of titanic proportions. Tesla CEO Elon Musk recently made some comments warning the Cupertino company of the complexity of manufacturing cars. Those comments were surprisingly met by mockery from a lot of Apple fans. I think Apple can and will make an electric vehicle, but I’d like to put the project into perspective.

Read the full op-ed on our sister site Electrek.co

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In an effort to strengthen Siri’s natural language conversation abilities, Apple has acquired a UK-based firm called VocalIQ. Business Weekly was first to report the acquisition today and Apple confirmed the purchase to The Financial Times with the usual boilerplate statement: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
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Apple has reportedly hit the gas on its plans to launch an electric car and added another 1,200 employees to the development team, according to the Wall Street Journal. The team working on the electric vehicle has now tripled in size. The reason behind the push? Apple wants to finalize the project in 2019, a full year ahead of the originally-reported 2020 production date.

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Apple appears to have hired yet another former Tesla engineer to join its ever growing automated car team. First noticed by Reuters, Apple has hired Jamie Carlson to likely join its car team. Carlson’s LinkedIn profile reflects that he has left Tesla and joined Apple, although his role at Apple is simply listed as a a member of a special projects group.

While at Tesla, Carlson worked on its Autopilot self-driving program. Prior to his stint at Tesla, he worked on automotive vision systems for Gentex Corp.
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GoMentum Station

Apple’s self-driving electric car, codenamed Project Titan, is moving ahead more quickly than originally believed according to a new report from The Guardian. The site claims that documents it has obtained regarding the project indicate that Apple is currently seeking out a secure location to test its vehicle. This development follows our reporting earlier this year profiling numerous auto industry hires Apple has working on the project.

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Would you switch to Apple as a cellular provider? That’s the big question this week. Apple denied these reports, but there may be some details in this denial that lead other places. Speaking of unannounced and rumored Apple products, it looks like there’s new information on Project Titan, which could be a Cupertino-made electric car. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed.

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Last month we saw a rather glorious video demonstration of how the Apple Watch can remotely control the Tesla Model S with the right software, and now that app’s developer has gone a step further by adding voice commands like remotely starting the car to the demo using Siri. Check out the video below:
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Just as rumors ramped up earlier this year that Apple has been developing its own electric vehicle under Project Titan, battery maker A123 Systems filed a lawsuit against Apple for poaching five of its engineers. The two companies appear to now be finalizing a settlement over the dispute, The Boston Globe reports, helping Apple avoid the case going to court.

The lawsuit cited unfair competition and non-compete contract violations after evidence revealed the employees were recruited to leave the battery firm. Apple previously requested an extension to respond to the lawsuit, however, suggesting a settlement was on the table…
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