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Sprint slams AT&T in full-page NYT ad for deceiving customers with fake 5G marketing

Sprint AT&T 5G battle

Four days after AT&T started slapping its ‘5G E’ icon on iPhones and iPads running the latest iOS beta last month, Sprint filed a lawsuit to bar AT&T from being able to use the marketing tactic for what is really advanced 4G LTE service that’s been around for years. Now, Sprint has taken the battle to the next level by taking out a full-page ad in The New York Times blasting its competitor for what it calls a “false and deceptive marketing campaign.”


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T-Mobile Sprint New T-Mobile

T-Mobile to start testing LTE Home Internet service ahead of 5G launch

T-Mobile’s CEO, John Legere, wrote a detailed blog post today about creating a “true alternative to fixed broadband.” As part of the pending Sprint/T-Mobile merger, the New T-Mobile plans to offer 5G Home Internet with lower prices and faster speeds than cable. It’s also going to start testing an LTE Home Internet service soon.


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Sprint says its 5G service will launch in May, but as usual, there’s an asterisk …

Sprint 5G service claimed to launch in May

Sprint 5G service will, says the company, launch in May. But as with every other carrier to announce 5G plans so far, there’s an asterisk against that claim.

Verizon kicked off the fun back in October of last year, when it claimed to have launched a ‘5G Home’ service. This did offer an improvement in speeds over existing LTE service, but wasn’t actually 5G – and the company last month abandoned the rollout


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Sprint suing AT&T for using fake 5G label on what is really a 4G service [U]

Fake 5G label on a phone

Updated with AT&T statement, below.

Sprint is suing AT&T over the latter’s decision to push a fake 5G label to both Android and iPhone smartphones when the coverage it actually offers is a version of 4G.

AT&T first started using the controversial 5G E label at the end of December, possibly in an attempt to be seen to make good on a promise it made at the beginning of last year …


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[Update: Over 200 bounty hunters bought data ‘tens of thousands of times’] User location data sold by AT&T, T-Mobile, and Sprint is making its way to bounty hunters, says report

A new report from Motherboard today takes a look into the practices of US wireless carriers selling user location data to third-parties. While it’s often credit card and other financial companies buying the location data for fraud detection and more, Motherboard says some rogue third-parties have access to user location data and it’s landing the hands of bounty hunters and the black market.


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T-Mobile beats out Verizon as top ‘quality’ brand as it sees 9% YoY increase in customer satisfaction

T-Mobile 5G

A new US wireless carrier customer study has been released today and T-Mobile has continued its streak of winning top honors over Verizon, AT&T, and Sprint with solid year-over-year customer satisfaction growth. More notably however, is that T-Mobile has beat out Verizon in the survey’s “quality brand” ranking.


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Apple privacy

T-Mobile and Sprint promise to stop selling user location data to third-parties, for real this time

Update: AT&T now says it will also stop selling user location to aggregation services, according to CNET.

After Motherboard published details about a concerning investigation into how US wireless carriers are selling user location data to third-parties, T-Mobile and Sprint have made some fresh promises. They say they will end the practice of selling users’ data to third-party aggregators that often have little to no oversight.


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T-Mobile outage

14 major organizations tell Congress why T-Mobile and Sprint merger should be blocked, call for hearings [U]

[Update: CWA has released notes on its presentation that it gave to the FCC last week outlining why it thinks the T-Mobile Sprint merger should be blocked. Arguments include the potential competitive impact, employment impact, rural coverage claims, 5G claims, and more.]

T-Mobile and Sprint’s proposed merger has seen pushback from various groups. One in particular, the Communications Workers of America (CWA), is concerned the deal could mean up to 30,000 lost jobs. Now, 14 organizations including Consumer Reports, CWA, and the American Antitrust Institute have shared with the House of Representatives why they believe the deal shouldn’t be allowed and also called for hearings on the merger proposal.


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T-Mobile and Sprint officially file merger plans with FCC, claim will ‘leapfrog’ Verizon & AT&T and cut costs for consumers

Last week news spread that T-Mobile and Sprint could officially file for their planned merger as early as this week. Today, the companies have delivered a public information statement to the FCC that shares why they think the deal will be good for consumers, innovation, and more.


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