Earlier this week, we learned iOS chief Scott Forstall will leave Apple at the end of this year and has been moved to an advisory role to CEO Tim Cook until then. Giving us a look into the closed doors of Apple, Bloomberg noted this morning that Forstall and famed-Apple designer Jony Ive had a fiery relationship and couldn’t work together in the same room—nor be together during meetings. During the beginning design phases, Forstall was present in Ive’s iPhone meetings:

Even as Forstall oversaw the group responsible for the software that would run the iPhone, he didn’t participate in the meetings, according to people with knowledge of the matter who requested anonymity because the meetings were private. Ive and Forstall were rarely in the same room, the people said.

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Since Apple announced late last month that longtime iOS chief Scott Forstall and newly appointed head of retail John Browett would soon leave the company, there has been much talk about CEO Tim Cook’s direction at the executive level going forward.

The departure of Forstall saw bigger responsibilities and new roles given to executives Craig Federighi, Bob Mansfield, and Jony Ive, leading to rumors Forstall didn’t see eye to eye with the other executives. Bob Mansfield’s return after announcing retirement is also interesting, as it is something new sources said was directly influenced by Forstall leaving. Some even said Forstall’s refusal to sign the Maps apology lead to Cook’s decision. There are a few in-depth reports today, with many citing people close to the company, speculating on what these changes might actually mean for the company and for iOS in the months and years to come.

AllThingsD is out with a new report, claiming Mansfield’s return might have been directly influenced by Forstall’s departure:

All Things D:

Sources said that Mansfield was actually very serious about retiring, which makes his quick return to Apple all the more curious… As one source close to the company told AllThingsD, “The timing of Bob’s return is notcoincidental.” To begin, Mansfield was not a fan of Forstall’s confrontational management style, and sources said he generally tried to avoid the iOS exec.

“It wasn’t a him-or-me situation,” one source said of Mansfield’s return and Forstall’s ouster. “But, put it this way, I think Bob was much more willing to commit to two more years once he knew Scott was on his way out.”

Many of the reports speculated Jony Ive’s new role picking up Forstall’s Human Interface responsibilities would lead to major changes in iOS’ visual design:

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When Apple’s Senior Vice President of Marketing Phil Schiller unveiled the iPad mini on stage earlier this month, he didn’t discuss the speaker on the new device. There were rumors that the iPad mini might include stereo speakers, but tech specs on Apple’s website only list a “built-in speaker” for iPads. Adding to the rumors that iPad mini might actually have a mono speaker, Amazon posted a comparison of the new iPad and its Kindle Fire HD tablet, listing dual stereo speakers vs a mono speaker as one of the the Kindle’s advantages. A curious 9to5 reader wanted to find out what speaker Apple is actually including in the device and was able to get an email response direct from Phil Schiller.

Hi Mr. Schiller, 

I understand the tech specs about iPad Mini online should cover everything, but the tech specs online neither confirm or deny the rumors of iPad Mini’s speakers being stereo. Is it possible to get confirmation from the man himself as to whether these are mono or stereo?

Schiller responded:
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When Apple originally announced the iPad mini, it said the LTE model would ship two weeks after the Nov. 2 launch date set for the Wi-Fi only models. It didn’t take long for Apple to extend estimated shipping dates to “2 weeks” following selling out of initial supplies. One lucky iPad mini user received their preorder already, but it appears Apple is facing major shortages leading up to the holidays. Especially for the cellular models…

As noted in the tweet below, several readers have noticed Apple has now removed the shipping date for their iPad mini LTE preorders. Previously, Apple provided a shipment date of November 23rd for many who preordered LTE iPad minis on day one. That date was already a week longer than Apple promised during the unveiling. Since providing that date, orders have now been updated to read “mid-November”, indicating Apple could be running into more delays than expected in manufacturing. Whatever the source of the shortage is, it looks like preorder customers might not receive their orders until after the 23rd.
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The announcement

We knew that Browett was fired last week, but Apple was waiting for a good time to announce the move. We’re not sure exactly what was the nail in Forstall’s coffin but Inside Apple/Fortune’s Adam Lashinky’s take is that Forstall’s refusalto sign the Maps apology is what sealed his fate. Forstall was at last week’s iPad mini event but uncharacteristically didn’t present anything.

iPad Mini launch last week

Interestingly, Cook also did the apologizing for Browett’s hair-brained schemes to cut head counts at Apple Stores ahead of the holiday shopping season to save a few bucks.

Lesson to learn: Be big enough to apologize publicly. Look at Bob Mansfield. Out of Retirement Mansfield publicly apologized for the Retina MacBook Pro EPEAT fiasco; fast forward months and all of a sudden he’s got his own division and a lucrative two year contract. Apple execs should be falling over themselves to apologize for their mistakes going forward.

The rationale

Browett’s situation was simple: everyone hated him, especially his retail employees. Apple watchers, especially those familiar with Dixons in the UK (Americans: think Best Buy), were shocked at the decision to allow him to follow Ron Johnson as Apple’s Retail head.  Cook initially defended Browett but the #Firebrowett movement was too strong. So far Tim Cook is 0 for 2 in big outside hires (Mark Papermaster was hired during one of Jobs’ absences) . That might be something to be concerned about.

Forstall’s departure is an entirely different situation. Although more information may come to light, in the hours after the announcement it seems a power struggle happened, and the Ive camp won out over Forstall’s.  The two execs and Steve Jobs subordinates have faced off for years and reportedly wouldn’t be in the same meetings unless called specifically by Tim Cook. It certainly didn’t help that Mansfield didn’t like Forstall either. I think we’ll hear more of the details in the weeks and months ahead.

The new situation
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Apple Senior Vice President of Worldwide Marketing Phil Schiller, who was on stage for the majority of Apple’s Mac announcements earlier this week, sat down with TIME following the event to talk Macs. The first topic of conversation was the sometimes-controversial design of recent Mac refreshes, including: the removal of optical drives, lack of repairability, and new I/O standards:

“This is what Apple has always been about, and the Mac has been about, from the first Mac and first iMac,” Schiller said. “It’s always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features. This high level of integration is part of delivering on that.”

While calling Blu-ray a “complex and not-great technology,” Phil talked the removal of old standards, such as optical drives, and the move to SSDs:
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Less than 24 hours after releasing its fourth-quarter earnings results, Apple stock has now dropped below $600 for the first time since July. Apple reported Q4 earnings slightly higher than the analysts expected (apart from iPad sales, with 14 million units sold coming in lower than most estimates). Apple posted $8.2 billion in net profit with $36 million in revenue and diluted earnings per share of $8.67. That compares to an average of about 15.5 million iPads, earnings per share of $8.75, and $35.51 billion in revenue expected by the analysts.

During Apple’s Q4 results conference call yesterday, Apple CEO Tim Cook answered questions about iPhone 5 supply and demand and shortages going forward. According to Cook, production is increasing but the company is still in a “significant state of backlog.” He confirmed Apple still plans to roll out the device to 100 countries by the end of the year. This morning—the iPad mini, and fourth-generation iPad, officially went up for pre-order. Shortly after, Apple sold out of some models and pushed back shipping times.

Cook remained confident that component shortages would not hold back iPhone and iPad sales, stating he is “pleased with the current volume of output.” He did, however, warn about significant iMac delays headed into the holidays:

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As we originally predicted, Apple is going to have some major delays and shortages for its new iMac lineup heading into the holidays. Before the refreshed iMacs were unveiled at Apple’s iPad mini event earlier this week, we thought the shortages might even mean the unveiling would be pushed back. While Apple decided to unveil the new product publicly, Apple CEO Tim Cook confirmed today that the November and December release dates for the new models will mean significant shortages for the robust demand the company is expecting headed into the holiday season.

Cook on the new iMac shortages and component constraints from today’s Q4 earnings call:
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At Apple’s Q4 earnings call today, Apple CEO Tim Cook was asked his thoughts on Microsoft’s new Surface tablet PC. Cook called it “a fairly compromised, confusing product,” and he compared it to a car that flies and floats:

 “I haven’t personally played with a Surface yet… what we’re reading about it is… it’s a fairly compromised, confusing product… the toughest thing you do with a product is make hard trade offs.. we’ve really done that with the iPad.. the user experience is absolutely incredible… i suppose you could design a car that flies and floats, but i don’t think it would do all of those things well.. i think when people look at the iPad over competitive offerings they are going to really want an iPad

Cook also noted that iPhone 5 is still seeing delays but supplies are getting better:
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Apple is all set to announce its fiscal Q4 financial earnings today, during a conference call with company executives scheduled for 2 p.m. PST/ 5 p.m. EST. iPhone 5 sales are expected to be a topic of conversation, of course, while recent predictions from 59 analysts provided an average estimate of 26.3 million iPhones total for the quarter. Today, Forbes posted revised estimates from 36 of the analysts that also includes predictions for iPhone, iPod, Mac, and other product sales.

A few things we already know from CEO Tim Cook’s announcements during the iPad mini event: 5 million iPhones 5s sold during opening weekend, 3 million new iPod nano and touch units sold, and 200 million iOS 6 devices. Cook also noted the company has now sold 100 million iPads in 2.5 years and more iPads in June than any PC manufacturers’ entire PC lineup.

In Q3 Apple reported revenues of $35 billion. As for Q4, Apple predicted during its last conference call that revenues for the fourth quarter would be around $34 billion with diluted earnings per share of about $7.65. Today, Forbes pointed us to updated estimates from Wall Street showing a consensus of $8.81 on sales of $36.02 billion.

Forbes has also posted revised estimates from 36 analysts (below). Among the 20 pros in the group, the average estimate is $8.75 on sales of $35.51 billion. The independents, on the other hand, have earnings of $9.66 on sales of $37.23 billion.

As you can see from the chart of the 36 analysts below (pros in blue), the high-end of iPhone estimates hit the 32 million-unit mark, while one independent has Mac sales as high as 5.70 million units:

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Apple CEO Tim Cook is live on stage at the company’s special media event in California, and he just announced a new version of iBooks.

News and features:

• 400 million iBooks downloads
• Continuous scrolling
• Better integrated with iCloud— purchased books show up on shelf
• Fantastic new ways to share — tap favorite quote and share on Facebook and Twitter
• Supporting over 40 languages— new Korean, Chinese, Japanese
• Available today, free download

Education news and iBooks Author:

• iBooks textbooks reinvent the textbook full screen gorgeous layouts, interactive
• Textbook available for 80 percent of high school
• 2,500 US classrooms with iBooks textbooks
• Publishers can now take own fonts and provide custom look
• Multitouch widgets
• 94 percent of fortune 500 is testing or deploying iPad—seeing similar in smaller business

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Apple CEO Tim Cook is now live on stage beginning the company’s special media event in California, and information about updates and numbers are flying left and right.

Here is a quick rundown: 

• 5 million iPhone 5s sold during first weekend (sold out). Most iPhones ever sold opening weekend, most phones sold ever opening weekend.
• 3 million iPods sold ( new nano and touch)
• In just 1 month — 200 million devices running iOS 6. Fastest upgrade rate in history.
• 124 million docs in the cloud
• 300 billion messages sent (28,000 per second)
• 160 million game center accounts
• Shared over 70 million photos with their friends of family
• Uploaded over 700,000 apps in app store
• Over 275,000 iPad apps
• Now downloaded 35 billion apps from the store
• Paid out $6.5 billion to developers
• 2 weeks ago sold 100 millionth iPad, 100 million in just 2.5 years (sold more iPads in June than any PC manufacturer sold of their entire PC lineup)
• iPad accounts for over 90 percent of web traffic of tablets

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We know Apple has had a lot of success pushing iPads in education, and during Apple’s Q3 conference call, CEO Tim Cook said the company would continue to be “very aggressive”. Apple’s iPad 2 sales in the K-12 market doubled y-o-y in Q3 thanks to a price drop to $399. In Q2, Apple said it sold about a million iPad units to the United States education market. With Apple’s upcoming iPad mini announcement possibly bringing an even lower price point for iPads in education, Amazon is announcing its plans today to get Kindle tablets into schools.

Reuters reported today that Amazon is launching a service, called “Whispercast”, aimed at allowing schools to easily deploy and manage multiple kindle devices:

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Apple will occupy the bottom of this building

Apple’s retail store expansion continues in China, as the company confirmed this evening that its third Apple Store in Beijing, China is opening Oct. 20. The Cupertino, Calif.-based company confirmed the news on its website, letting customers know the Wangfuijing store’s doors will open at 10 a.m. IfoAppleStore described the location:

Wangfujing Street, a mile-long, pedestrian-only collection of over 200 shops that include Chinese and international brands. The street’s retail history dates back to 1200, and it is now a major destination for locals and tourists. The existing Xidan Joy City Apple store is about a mile west of Tianman Square, while the Wangfujing location will be east of the square. The country’s first Apple store at Sanlitun is about 3½ miles northeast.

China has proved to be a big growth market for Apple. The company has positioned itself aggressively there with additional retail openings. Most recently, Hong Kong’s second Apple Store opened in Kowloon Tong in the Festival Walk shopping center in September. In the summer, we also reported another store is rumored for Hysan Place in Causeway Bay.

Apple CEO Tim Cook reiterated China’s importance several times on company earnings calls. Apple will also open a massive data center in Hong Kong, breaking ground in Q1 2013, our sources told us.
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[slideshow]

A few apps updated, went on sale, or made announcements recently, and 9to5Mac gathered the most noteworthy ones in our regular round up below. Today’s selection includes app accessory news from Tim Cook’s second favorite company, Nike, a few tweaks to an official Walking Dead game in celebration of the show’s upcoming season three premiere, a fresh app for creating Passbook passes, two alternative Maps app updates, and a price drop. Per usual, we will continue to update this list throughout the day.

Check them out:

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