9to5Mac

In the early days of the iPhone, users upgraded their device especially often. But as the product matured, and carrier deals changed, the ‘upgrade cycle’ started getting longer. Now, it seems, that trend is starting to reverse.

Apple’s Beats brand just debuted a major new product: Powerbeats Pro 2. These long-awaited headphones have a lot in common with AirPods Pro 2—and even some unique advantages. Here are five ways Powerbeats Pro 2 beat out Apple’s AirPods Pro 2, plus a couple ways they come up short.

Last week, an Apple-made robot lamp video circulated, giving us a sneak peek into how fascinating a future robot product could be. Today, analyst Ming-Chi Kuo has chimed in with the latest status of Apple’s internal robotics projects.

Amazon is a go-to retailer for many users, but if you’re shopping for Apple devices, you’ll only find certain products for sale. Soon, that may change—sort of—thanks to a new Amazon test.

Apple is launching a holistic health study that aims to determine how Apple products “play a role in advancing and improving physical health, mental health, and overall wellbeing.” Enrollment for the brand new Apple Health Study opens today in Apple’s Research app — version 6.0 is out today — for participants in the United States. Here’s more about Apple’s most ambitious health study to date.

My colleague Zac Hall yesterday shared the Mac apps he currently uses, and it got me thinking about the Mac apps and utilities I couldn’t live without.

Some are major apps, like Final Cut Pro, but there are a bunch of utilities I use on a regular basis that I’d really miss if I didn’t have them …

It was discovered last year that location data for US military and intelligence personnel serving overseas was being sold by a Florida-based data broker, but the source of that sensitive data was unclear at the time.

It’s now been claimed that the data was captured by a variety of mobile apps with revenue-sharing agreements with a Lithuanian ad-tech company, and then resold by an American company …

On the eve of potential Apple product announcements, an interesting possibility has crossed my mind—especially regarding Friday’s news.

It sounds like a variety of new Apple products are preparing to launch. That’s according to Bloomberg‘s Mark Gurman, who has shared more details tonight about what to expect and when.

Apple and Beats on Tuesday unveiled the much-anticipated Powerbeats Pro 2 wireless earbuds. Surprisingly, the new version of the Powerbeats Pro comes with features that aren’t even present in Apple’s AirPods. Luckily, we already know some of Apple’s plans for the future of the AirPods.

Apple on Tuesday announced a quiet but important update when it comes to the Apple Account. As of today, the company now allows users to migrate their purchases between different Apple Accounts so that people who have two accounts can consolidate them.

Yesterday, Google Maps updated the Gulf of Mexico’s name for US users to read ‘Gulf of America’ instead. Now, it seems that Apple Maps is quickly following suit.

The iPhone SE 4 is coming soon, and just how important is Apple Intelligence? Fernando and Jeff discuss what its success or failure could mean for the future of Apple.

9to5Mac Overtime is a weekly video-first podcast exploring fun and interesting observations in the Apple ecosystem, featuring 9to5Mac’s Fernando Silva & Jeff Benjamin. Subscribe to Overtime via Apple Podcasts and our YouTube channel for more.

Apple’s MacBook Pro recently received an M4 update, and there’s an M5 version expected later this year. But it’s the model coming late next year—in 2026—that sounds especially compelling. This new MacBook Pro could even be the biggest Mac upgrade ever. Here’s what’s coming.

In November, Pixelmator’s team announced an acquisition agreement with Apple. Three months later, Pixelmator has officially confirmed that it is now a part of Apple.

The confirmation is delivered through a software update for the Pixelmator and Photomator apps on iPhone and iPad.

Apple TV+ is having a moment right now thanks to Severance. But Ted Lasso and Severance aside, the streamer has overall struggled to find mainstream success during its 5+ years on the market. My proposed solution? A full Apple TV+ brand reboot that’s inspired by Apple’s winning Beats formula.

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