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Earlier this week, ABC News teased an exclusive look at Apple’s newly-revealed product lineup. Today, the network put the first clip from that segment online, giving viewers a peek at an interiew with Tim Cook conducted right after the press event. Now ABC anchor David Muir has posted another clip, this time featuring Apple’s design chief Jony Ive.
In the clip, Ive notes that the entire Apple Watch project has been in development for about three years and discusses the “millions” of possible band, face, and casing combinations that make up the full family of wearables.
You can view the two-minute video below. The full interview aired earlier this evening, but is not yet available online.
Yesterday ABC News teased an exclusive interview with Apple CEO Tim Cook, and following today’s keynote address we got a chance to see ABC’s David Muir talk to the executive about the new Apple Watch, which Cook notes in the clip was only started after Steve Jobs passed away in 2011.
Cook notes that he thinks Jobs would have been “incredibly proud” of the company’s work and its first foray into the new wearables product category.
You can see the clip below.
ABC News September 8, 2014