February 8

Apple today posted a new advertisement for the iPad to highlight artist Elliphant’s recording and beat making via the tablet. The one minute long ad highlights different applications used to make music with the iPad, ranging from first-party apps like Garageband to third-party programs such as Manual Camera and Nano Studio. The “iPad Remix” of the song All or Nothing is linked to from Apple’s page for the advertisement, and it is worth a listen to see how music made an iPad sounds. The full video advertisement is embedded below. This ad is the latest in a string of iPad Air 2 “Change” ads, which began going live after the new device started shipping last fall.

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February 6

August 8, 2014


July 3, 2014

As Samsung has done with past TV commercials for its flagship Galaxy S5, its latest ad for the device again takes the iPhone head-on. The new ad, titled “Wall Hugger”, focuses on mocking the iPhone’s battery life while showing off the S5’s Ultra Power Saving Mode and removable battery features. And in usual Samsung-fashion, it also borrows a line from comments Blackberry executive John Chen made back in March…  expand full story

February 19, 2014

Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size.

In the ad, Samsung mentions that Galaxy Tab Pro 10.1 has an even thinner body than the iPad Air and also demos multitasking features that aren’t available on iOS. While Samsung doesn’t get into specifics in the video, we know the new Galaxy Tab Pro 10.1 measures in at 7.3mm thick. That’ less than a millimeter thinner than the iPad Air at 7.5 mm. The ad also makes references to the Galaxy Tab’s  10.1-inch HD display, which comes in at a resolution of 2560-by-1600 at 299 ppi compared to the iPad Air’s 2048-by-1536 resolution at 264 ppi. expand full story

August 8, 2013

Following its string of ads pinning up Windows 8 tablets against the full-sized iPad, Microsoft has just posted a new ad that pits the 8.1-inch Acer Iconia W3 against Apple’s 7.9-inch iPad mini. The point of this ad is to demonstrate that Windows 8 can even handle Microsoft Word documents and powerful gaming even at the small screen…

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