On average, analysts expect iPad sales to be flat, but no consensus

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Someone once said that if you put three analysts in a room and ask them a question, you’ll get four different opinions. This certainly appears to be the case today, with Fortune finding no more consensus on iPad sales than it did on iPhone numbers.

Asked to predict how many iPad sales Apple will announce in next week’s Q3 earnings announcement, the overall average suggested year-on-year sales would be flat at 14.35M. However, no consensus view emerged …  Read more

iTunes as a standalone business would be ranked 130 in the Fortune 500

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Asymco has calculated that if iTunes were a standalone business, it would be ranked 130 in the Fortune 500 list of top U.S. companies after its gross annual revenue grew 34 percent year-on-year to $23.5B. This would put it between Alcoa and Eli Lilly in the rankings, and is almost half of Google’s core search business – not bad for what was originally intended to be a break-even operation

Growth was driven by increases in revenue from App sales reflecting continued growth in the installed base of iOS devices and the expansion in the number of third-party iOS Apps available. Net sales of digital content, including music, movies, TV shows and books, from the iTunes Store was relatively flat in the first quarter of 2014 compared to the first quarter of 2013.

Asymco also calculated the cost to Apple of making both the Mavericks update and iWork software free …  Read more

While everyone is looking back, the analysts look forward to Monday’s Mac numbers

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While there’s plenty of looking back going on todayFortune has gathered together analyst forecasts of the Mac numbers we can expect Apple to reveal at its earnings call on Monday. This follows earlier forecasts for iPhone and iPad.

The average prediction is for 13 percent year-on-year growth, predicting that Apple sold 4.6 million Macs in the final quarter of 2013 (Apple’s fiscal Q1). This is slap bang in the middle of the growth predictions for iPads (10 percent) and iPhones (16 percent) …  Read more

Apple still ‘the most valuable brand in the world’ – Marketing Week

apple-1-brand

Apple remains the most valuable brand in the world, in an annual ranking by market intelligence company Millward Brown, reported in Marketing Week.

The Millward Brown Brandz rankings take into account both financial strength and brand equity, a measure of the value consumers place in a brand. Despite Apple’s share-price woes, the brand is regarded by consumers as the ‘gold standard’, says the report … Read more