Apple television August 18

AAPL: 116.50

Stock Chart

It’s been many years since Steve Jobs famously told biographer Walter Isaacson that he’d “cracked TV” – an integrated television set with “the simplest user interface you could possibly imagine.” That idea seemingly went nowhere, with plans for a full TV set reportedly abandoned back in 2014.

So far, then, Apple’s offering in the TV space has been a rather modest one: the venerable ‘black puck’ that is the Apple TV box. The company keeps updating it, of course. Movie rentals were a big deal for some, Photostream for others. But for most, the last really dramatic change was the addition of AirPlay. Since then, improvements have been evolutionary rather than revolutionary.

All that looked set to change next month, with Apple initially expected to launch the next best thing to a full television set: significantly upgraded hardware coupled to a new streaming TV service. The complete package would undoubtedly have proven a winner. But with the streaming service now delayed until sometime next year, will a revamped box alone be enough to significantly boost sales, or will most be holding out until the Internet TV service is launched … ?  expand full story

Apple television August 7

AAPL: 115.52

Stock Chart

Jimmy Iovine seems to be doing the rounds of UK media at present. Following yesterday’s Evening Standard interview, he’s done another with Wired editor Michael Rundle.

Much of it is, of course, the usual sales spiel: curation is cool, nobody else will catch us or do it better, lots of great people involved – the kind of things you’d expect him to say. But the interview does contain one unexpected snippet: that Apple Music‘s curated approach could be applied to TV …  expand full story

Apple television July 23


Apple television December 17, 2014

Piper Jaffray analyst Gene Munster is famous for his annual prediction that Apple’s long-rumored television is launching next year, but this year he’s mixing it up a little, predicting instead that it will be launched in two years’ time.

Back in 2011, he predicted at the IGNITION conference that it would launch before the 2012 holiday season. Once it was clear that wasn’t going to happen, he predicted late in 2012 that it would be arriving in time for, yep, you guessed it, the 2013 holiday season. He clung to that one throughout the early part of last year, but has kept quiet on the subject this year – until now …  expand full story

Apple television February 21, 2014

Streaming TV is heating-up. We’re expecting a new Apple TV box to be announced in April, Amazon looks set to launch its own box in March and Google is reputed to be not far behind with a Nexus-branded box.

So-called cord-cutting – people who give up their cable TV subscriptions in favor of streaming content over the web – is growing in popularity. Mobile TV viewing on tablets is increasingly common.

All of which makes me wonder whether we’re witnessing the beginning of the end of live TV … ?  expand full story

Apple television February 6, 2014


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