Tim Cook, Craig Federighi talk 30 years of Mac, secrecy, NSA, and sapphire crystal in ABC interview

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Last night we reported that Apple CEO Tim Cook has been interviewed by ABC in celebration of 30 years of the Mac. Tonight, the interview will air on World News with Diane Sawyer, but this morning, a tease of the interview was given on Good Morning America. ABC has sent us the above video excerpt of the video. As you can see in the video, Cook is joined by Apple Senior VP Craig Federighi and Apple software VP Bud Tribble.

Interviewer David Muir does not hold his questions back, and specifically asks the trio about secrecy, Apple’s plans for its Arizona plant, and about the iWatch. The interview takes place inside of Apple’s Cupertino headquarters, and we learn some new tidbits about Cook from this interview. According to Muir, the Apple CEO wakes up at 3:45 AM each morning and receives between 700 and 800 emails from customers each day. The CEO says Apple wants to make even more made-in-the-USA products (besides the Mac Pro), and he confirms that the new Mesa, Arizona Apple plant is to develop sapphire crystal.

Oh, and the iWatch? Cook jokingly says Apple is making a “ring” instead.

Tonight, the rest of the interview will showcase Cook’s thoughts on the NSA and more. You can watch the full (very interesting!) excerpt below:

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Apple takes over its homepage to celebrate 30 years of Mac, with accompanying video, timeline and poll

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In addition to interviews with the press, Apple is celebrating 30 years of Mac with a full-bleed graphic on its homepage, which links to a minisite that plots how the Mac evolved over the years. The message says that Apple made the Macintosh with a promise to get “the power of technology .. in the hand of everyone”. “This promise has been kept.”, it reads. The dedicated minisite depicts a (scrollable) timeline of the major models of Mac since 1984, spanning the PowerBook, the iMac and ending with the Retina MacBook Pro and the brand new Mac Pro.

See the accompanying video after the break.

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Apple execs discuss 30 years of the Mac, the Surface-style touchscreen approach, and the coexistence of OS X & iOS

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Marking the 30th anniversary since Apple gave us the Mac, Macworld spoke with Apple’s Phil Schiller, Craig Federighi, and Bud Tribble to discuss the Mac in an era dominated by the iPhone and iPad.

The execs looked back at the Mac’s impact on the PC market and its historical significance for the company, and while they acknowledged the success of iOS, insisted the Mac has a permanent place in the hardware lineup. Schiller, Apple’s Senior Vice President of Marketing, even dared to promise the Mac is forever:

“There’s a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets, that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.”

Federighi, who leads Apple’s software platforms including both OS X and iOS, discussed the importance of keeping the platforms separate:

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Henri Lamiraux, Apple’s top iOS Engineering Vice President, leaves company after 23 years

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Henri Lamiraux, Apple’s top Vice President of Engineering for the iOS iPhone, iPad, and iPod touch operating system has left the company, according to a source and corroborated by his LinkedIn profile.

Lamiraux confirmed his departure to me via email. He says that he retired from Apple a “couple of weeks” ago, following the release of iOS 7.0.3. Lamiraux decided a “little while ago” that iOS 7 would be his last release…

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The era of unshackled Apple executives [Opinion]

"Can't innovate anymore, my ass."

“Can’t innovate anymore, my ass.”

Over the past few months, it feels as if Apple is on a media and publicity roadshow. Tim Cook has appeared on Rock Centertestified at the Senate’s corporate tax hearing, and was interviewed at All Things D’s D11 conference. In addition, as was mentioned during today’s Happy Hour podcast, the Apple executives took many opportunities during the WWDC keynote to speak directly to recent criticisms about their design decisions and abilities to innovate in the tech industry.

This is, quite simply, the era of unshackled and vocal Apple executives.  Read more