Elon Musk ▪ May 13

Tesla has taken its recruiting of Apple employees to the next level: the electric car and energy company has hired away Apple’s Senior Director of Corporate Recruiting, Cindy Nicola, to become Tesla’s new Vice President of Global Recruiting. Nicola has already noted her new role and start month of May on her LinkedIn profile.

Notably, Apple actually hired away Tesla’s Lead Recruiter in 2014 for its own electric car project, as we noted in our extensive profile of Apple’s automotive related hires. Interestingly, that former Tesla recruiter Lauren Ciminera has already left Apple to work on a new “confidential” project, according to her own LinkedIn page and confirmation from a source…

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Elon Musk ▪ May 6

Apple's car team

Apple’s car team

Speculation regarding Apple’s plans to build an electric car has been at an all-time over recent months. Earlier this year, we broke down the team that Apple has assembled to work on its car, several members of which were poached from Tesla. In Tesla’s Q1 2015 earnings call, however, CEO Elon Musk commented on Apple’s alleged electric car plans and the poaching war that has been ongoing between the two companies.

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Elon Musk ▪ February 5


Former Apple Mac Engineer Doug Field gives our Seth Weintraub a test drive of the new P85D 

Perhaps annoyed by Tesla’s persistence in picking off its engineers, Apple is attempting to win over some of the electric car maker’s employees with signing bonuses of a quarter-million dollars and salary increases of up to sixty percent, Bloomberg revealed today.

Pick a color, any color! @teslamotors #tesla #teslamodelS

A photo posted by Gody John (@gody) on

Teslas parked at Apple’s Campus

In the past, Tesla has managed to poach a significant number of Apple’s designers and engineers for its own products—more than 150, according to Bloomberg. Some employees have pointed to Musk, who is often compared to Apple co-founder Steve Jobs, as one of the key factors in their decision to jump ship. Perhaps that’s why so many seem to be jumping ship to work at Tesla?

But it seems Apple is ready to get back some of those workers. Musk says that Apple “tries very hard” to lure engineers back to Cupertino, but has had very limited luck so far.

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Elon Musk ▪ September 11, 2014

Good news and bad news for Tesla Model S owners: the iOS and Android apps have been updated to allow you to start the car without a key – but the matching firmware update needed by the car hasn’t yet arrived.

Version 2 of the iOS app also provides support for the new calendar function, where the car can pull in data from your iPhone calendar and offer to navigate you to the location – as well as providing several new alerts …  expand full story

Elon Musk ▪ August 20, 2014

Tesla Motors, known for changing the automobile industry with its innovative electric cars, will update its Model S firmware in the coming months to allow owners to start and drive the Model S with only an iPhone. While it isn’t yet exactly certain how this will work, there is speculation that it will involve Touch ID and may coincide with the launch of iOS 8 next month. The above screenshot of Version 6 is said to be in late beta stages and being finalized for full rollout now.

Tesla’s iPhone app won our 2013 app of the year and the ability to start the car and drive it would continue down that same innovative road.  Other systems for starting a car and driving it from a mobile phone already exist for 3rd parties like Viper and others.

Tesla has been busy snapping up Apple employees over the past year. Only weeks after poaching Apple Mac Hardware Vice President Doug Field to run Vehicle Design, Tesla snapped up Director of Manufacturing technology Rich Heley. Then security researcher Kristin Paget joined in February. Also, much of Tesla’s UI design team comes from Apple.

Tesla CEO Elon Musk was also spotted at Apple last year and while speculation was that Apple was considering a buyout (shot down) or becoming an investor in Tesla’s battery Gigafactory, perhaps Musk was simply looking to better integrate the iPhone with his cars.

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Elon Musk ▪ July 29, 2014

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