Today we get our best look yet at Apple’s new CarPlay iOS feature running in new vehicles from Volvo and Ferrari. Both debuting this week at the Geneva Motor Show, Ferrari is showing off the feature in its new FF (below), while the video above from Mac4Ever gives us a hands-on demo of the feature in the new Volvo XC90 SUV. Comparing the videos, we can see that the implementation of CarPlay varies from manufacturer to manufacturer. Volvo, for instance, has a system to display CarPlay and its own content simultaneously, while Ferrari appears to have a dedicated hardware button to activate CarPlay and switch between it and the traditional in-car system. Head below for the full-hands on from Ferrari and a concept Volvo demo: Read more
The day after Apple officially launched CarPlay, allowing iPhone functionality to be accessed via in-car screen systems, Apple’s VP of iPhone and iOS product marketing is at the Geneva Motor Show to help launch Carplay in the Ferrari FF. Swiss site MacPrime brought us photos of the launch … Read more
Apple has officially announced CarPlay in a press release. CarPlay is Apple’s new branding for the iOS in the Car feature originally announced at WWDC last year. Apple says CarPlay enables users to make calls, navigate maps, listen to music and access messages from the dash of compatible cars. Siri can be activated by pressing the dedicated button on the steering wheel. Apple describes the system as a “smarter, safer and more fun way” of using an iPhone in the car.
As previously reported, CarPlay will be demoed in cars by Ferrari, Mercedes-Benz and Volvo this week with the cars going on sale later in the year. Apple says many manufacturers are onboard, including BMW, Ford, GM, Honda, Hyundai, Jaguar, Kia, Nissan, Subaru, Suzuki and Toyota. Apple has also a launched a new section of its website to describe the various features of CarPlay.
As Ferrari unveils its new 1 million euro “LaFerrari” hybrid, the company has also confirmed it plans to strengthen its partnership with Apple in the months to come. According to Bloomberg, Ferrari Chairman Luca Cordero Di Montezemolo said the company is now “in talks with Apple about broadening a partnership on in-car entertainment.”
Ferrari SpA, the luxury carmaker owned by Fiat SpA (F), will be “more precise” about its partnership with Apple (AAPL) Inc. in the next few months, Chairman Luca Cordero Di Montezemolo said.
Ferrari, which today unveiled the 1 million euro hybrid model “LaFerrari,” is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show.
Ferrari also said today that its new four seater FF coupe will come equipped with iPad minis:
The FF is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers.
Ferrari announced in November 2012 that Apple Senior Vice President Internet Software and Services Eddy Cue was joining its board of directors. Cue tweeted about the launch of the new LaFerrari mode today, saying, “Ferrari does it once again… it is stunning.”
The full video of Di Montezemolo speaking at the Geneva motor show is below.
Ferrari announced in a press release for its 2012 financials today that Apple’s Senior Vice President Internet Software and Services Eddy Cue is joining its board of directors. Ferrari chairperson Luca di Montezemolo made the announcement during a meeting of the company’s board of directors earlier today:
“I am delighted that Eddy Cue, one of the main driving forces behind Apple’s range of revolutionary products, has now joined our board. His huge experience in the dynamic, innovative world of the Internet will be of great assistance to us.”
Cue, who recently took on new responsibilities leading Siri and Maps following the departure of iOS chief Scott Forstall, also provided a statement regarding his nomination for the board: