Fitbit moves from fitness band to true smartwatch territory with $250 Fitbit Surge

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With Apple Watch official and expected early next year, it’s likely too little, too late for Fitbit, but the company is finally moving beyond simple fitness bands to a fully-featured smartwatch in the form of the $250 Fitbit Surge.

The Surge is the company’s first device to display text messages on-screen, as well as the ability to control music on your iPhone. The move may explain rumored Apple plans to remove Fitbit from its stores (something which hasn’t yet happened), though these may also reflect the lack of Health app integration …  Read more

This is Healthbook, Apple’s major first step into health & fitness tracking

Seven years out from the original iPhone’s introduction, and four years past the iPad’s launch, Apple has found its next market ripe for reinvention: the mobile healthcare and fitness-tracking industry. Apple’s interest in healthcare and fitness tracking will be displayed in an iOS application codenamed Healthbook. I first wrote about Apple’s plans for Healthbook in January, and multiple sources working directly on the initiative’s development have since provided new details and images of Healthbook that provide a clearer view of Apple’s plans for dramatically transforming the mobile healthcare and fitness-tracking space…

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