iWatch ▪ September 9, 2014

Screen Shot 2014-09-09 at 10.28.13 AM

In addition to hyping today’s event with a countdown on the home page, Apple has debuted a dedicated page on its website to presumably break down the announcements shared by the company later today. The microsite so far includes photographs, captions, and a tweet from Apple CEO Tim Cook hyping the event under the header Apple Live. The blog-style page marks a first for Apple and how it presents its special events. Each tile, for instance, can be shared across the web with support for Facebook, Twitter, Pinterest, Tumblr, email, and URL linking.

Apple shared last week that today’s special event will be live streamed, and this morning the Apple Events channel was revived on Apple TV. We’re expecting to see new iPhones introduced alongside a preview of Apple’s long-expected wearable device, and 9to5Mac will be covering the event as it unfolds so stay tuned! expand full story


Image via @SonnyDickson

Apple announced on Thursday that it will broadcast this year’s iPhone event live for Safari and Apple TV users, and today Apple TV has revived the dedicated Apple Events channel for viewing the announcement live during the event. The channel usually remains for a short time after the event for on-demand viewing. As always, we’ll be sharing major announcements from Apple’s event for those who cannot view the live stream throughout the event. expand full story

iWatch ▪ September 8, 2014


Recent rumors that indicated U2 would be involved in the launch of tomorrow’s iPhone 6 and iWatch have been shot down by the band, but the New York Times said today the musicians will in fact have a role in the event. According to three sources who spoke to the Times, U2 is scheduled to perform during the event and announce an “integration” of its upcoming album with one of Apple’s new devices.

Apple and U2 have had a longstanding relationship since the launch of the original iPod, when the band revealed a special edition black and red “U2” model. Tomorrow’s event is one of the most-hyped Apple events in recent years, and has been given a full-page countdown timer on the company’s home page. Earlier today ABC News called the upcoming announcement “groundbreaking” and “historic.” It would make a lot of sense for Apple to team up with U2 again for such a big reveal.

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